Cittaslow i Falköping
CittaslowSlow cityFalköpingStadsutvecklingStadsutvecklingsmetodPlatsmarknadsföringPlatsidentitetHållbar utvecklingSmåskalighet
Cittaslow is an international organization founded in Italy in 1999 by a few towns in Northern Italy, in order to stop the trend of people moving to bigger cities. The aim was to show the advantages of small towns and to strengthen their identities. Falköping is, since the certification in the summer 2008, the first Cittaslow in Sweden. Cittaslow is an international organization founded in Italy in 1999 by a few towns in Northern Italy, in order to stop the trend of people moving to bigger cities. The aim was to show the advantages of small towns and to strengthen their identities. Falköping is, since the certification in the summer 2008, the first Cittaslow in Sweden. This thesis presents an analysis of the Cittaslow movement, how it works in practice and how Cittaslow has been used in Falköping. Additionally, the influence of Cittaslow on the identity of the town, is studied. It has been a long process for Falköping to become a member of Cittaslow, a process that started with the idea of coming up with a new trade mark for Falköping. The study is based on interviews with people at the municipality of Falköping concerning the process of becoming a member of Cittaslow. The analysis of Falköping?s work with the Cittaslow concept is primarily based on two different theoretical perspectives: Cittaslow as an alternative urban development strategy and Cittaslow as place marketing. There are some difficulties in using the Cittaslow concept, since the criteria are not adjusted to Swedish conditions. The study of Falköping shows that the Cittaslow philosophy rather than the criteria makes a solid ground for the town?s work for positive development. This thesis presents an analysis of the Cittaslow movement, how it works in practice and how Cittaslow has been used in Falköping. Additionally, the influence of Cittaslow on the identity of the town, is studied. It has been a long process for Falköping to become a member of Cittaslow, a process that started with the idea of coming up with a new trade mark for Falköping. The study is based on interviews with people at the municipality of Falköping concerning the process of becoming a member of Cittaslow. The analysis of Falköping?s work with the Cittaslow concept is primarily based on two different theoretical perspectives: Cittaslow as an alternative urban development strategy and Cittaslow as place marketing. There are some difficulties in using the Cittaslow concept, since the criteria are not adjusted to Swedish conditions. The study of Falköping shows that the Cittaslow philosophy rather than the criteria makes a solid ground for the town?s work for positive development.