In this study, we have examined how Swedish tour operators are using social media as part of their marketing plan. Our purpose was to find out which strategies they use in the area of social marketing. The Companies that were examined were Ving, Fritidsresor and Jambo tours, and the social network site that the research focused on was Facebook. The examination was conducted with a content analysis of the Companies' Facebook pages and qualitative, structured interviews with the Companies. The aim was to compare the various tour operators Facebook pages in order to get a broader overview of the Companies marketing strategies.

This essay tries, in different levels, to explain and create a deeper understanding for the phenomena ?private security Companies?. By using Mary Kaldors theory about new wars, I will come to the conclusion that the insecurity that these wars create is an important part in understanding the emergence of a security need that these private security Companies can provide. Later I investigate and explain howthe neoliberal privatization policy that is spreading through the world today has laid ground for development of the private security industry. When I have answered these questions I analyze how the private security Companies can affect the state, war and peace both positively and negatively.

The purpose of this thesis is to increase the understanding on how market leading pharmaceutical Companies in Sweden limit the market share decrease when these Companies patent expires. In order to respond to the purpose, two research questions have been asked: how do pharmaceutical Companies deal with market strategies prior to the expiration of a patent: and how the market strategies is used when a patent has expired and as a consequence, generics entered the market. A case study was implemented based on two interviews with a brand manager and a therapy area manager within the company Pfizer AB in Sweden. The results suggest that pharmaceutical Companies implement strategies in numerous ways which differs substantially from the theories, this having to do with Swedish legislation. The main aim with the execution of the strategy, before and after patent expiration is not to limit a decrease in market share hence, rather to retain the pharmaceutical Companies strong brand image.

In order to counteract and to discover unethical actions within an organisation, a growing number of Swedish Companies implement a so-called whistleblowing system. The purpose of our essay is to study the mindset of Companies and further analyse how this mindset affects the design and quality of Companies' whistleblowing systems. To do this, we have used a qualitative approach by interviewing different Swedish Companies about their mindsets and systems. The study determines that there seemingly are three different categories of systems of varying quality. In this study we have chosen to call them "internal system", "external system" and "combined system".

Sustainability reporting in Sweden is a voluntary disclosure action for non-governmental Companies. Since 2009 all state-owned Companies must however publish a sustainability report according to GRI guidelines and with independent assurance statement. Three different sustainability reporting methods are primarily used: (1) Separate Sustainability Report, (2) Sustainability Report included in the Directors? Report, and (3) Sustainability Report forming part of the Printed Annual Report. The aim of this paper is to explore why some Companies choose to publish a sustainability report and identify the motivational factors behind this decision, as well as attain an understanding for Companies? choice of reporting method.

Transport is an important aspect to take account in efforts to achieve sustainable tourism development. If we do not change our behavior regarding travel, the consequences will be significant for the environment. This study examines the various transport operators on the two Swedish ski resorts if their websites and marketing are different from each other in the mode selection. The destinations are Åre and Hemavan Tärnaby. They studied modes are two Swedish airlines, two train Companies, three bus Companies and three taxi Companies.These corporate websites are studied with a content analysis in which the results of the keywords that have been developed are scored according to different categories.

The purpose of this thesis is to investigate the status of Swedish real estate Companies in terms of financial health and risk of financial distress. The background is the ongoing financial crisis, which partly can be derived from the American real estate sector. Publicly available accounting information from 16 listed real estate Companies has been analyzed for a period of one year using financial ratios covering both the operational and financial activities. We find that the deceleration in the economy and in the real estate sector have forced the real estate Companies to make large write downs, in line with the relatively new accounting rules, IFRS. Write downs are likely to reoccur during the following periods and real estate Companies will therefore probably be forced to continue to show negative results.

In the end of the 80´s the area of system development moved into a new era. As a consequence many new methods and development models emerged which in many cases resulted in problems when choosing system development models and methods. As a result of these problems the today standardized modeling language UML (Unified Modeling Language) was created. UML is tailored to support many different types of projects. This is possible because of UML?s capacity to be adjusted and adapted to a specific company environment.The purpose of this bachelor thesis is to investigate how and why Companies use UML and what experiences and opinions those who use UML have of using UML in practice.

Study objects: Three different productions Companies which the authors have chosen to be anonymous. Purpose: The purpose with this study is to examine why production Companies choose to use 3D-animations in television commercials, and what different kind of aspects affects their decisions. Theoretical: The theoretical chapter reviews the history of 3D-animation andtelevision commercials and other fields that will be relevant laterin the analysis and discussion. Method: A case study has been made on three different Companies, two of the Companies are active in post-production and the other one is active in the consulting area. Data was collected through semistructured interviews with two of the Companies.

Background: The global responsibility for multinational Companies is a current matter of subject. Now when the world increasingly is getting globalized, economic growth is created, which brings a bigger demand of responsibility on Companies. The leading Companies from every industry is often becoming the frame for how the production process works and is therefore exposed to outer pressure which, for example, is coming from consumers and the media. Since consumers at present are more aware of what they are buying and where it comes from, it is important that the Companies take social responsibility. We have therefore studied three big Companies within the clothing industry to see in witch way they are taking their social responsibility.Purpose: Our purpose was to explore how Companies within the clothing industry describe their work with Corporate Social Responsibility, code of conducts and where the incentive behind this work is coming from.Method: We have, through a qualitative study, examined how three large Companies work with Corporate Social Responsibility.

The purpose of this essay is to examine how four Swedish retail Companies describe their information management in connection to ethical trade. My purpose is also to examine how this information management relates to organizational learning. My questions at issue are ? ?Which activities related to information management in connection to ethical trade is described by the Companies?? and ?How can these activities and statements be related to organizational learning?? My method of investigation is to perform qualitative interviews with representatives from the retail Companies and relate the results to theories on information management and organizational learning, mainly theories of double-loop- and single-loop learning. The information management literature address issues such as information needs, information sources and information seeking.

The Swedish e-commerce has been established for about 25 years, with strong growth from the millennium onwards. The Companies that are active within it has many different backgrounds. Mail order Companies were some of the early adaptors but today it is also common for Companies to first create the e-commerce part of the business, before opening a store. A long list of Companies has over the years come and gone, the rotation of the e-shops that are popular have constantly changed. We asked ourselves why.We wanted to get an understanding of the Swedish e-commerce, both from a business perspective and from a customer perspective.

The purpose of this thesis was to look into how event management Companies got knowledge about their customers? expectations and how they are influenced by these expectations. A case study was conducted based upon interviews with two employees from two Companies that are in the business. The study has shown that event management Companies do try to get awarness about their customers' expectations, especially by listening and discussing with the customer. Personal contact is an efficient way of communicating and a way to avoid misunderstandings, which is a common mistake when customers' expectations are not met.

Credits are considered as a natural financing form for all types of Companies. The financial market in Sweden is dominated by four banks and the credit appraisals that are done by these banks are partly based on credit reports from external Companies. This thesis? purpose is to increase the knowledge of which the consequences of payment remarks can imply for Companies in relation to the banks. A qualitative study has been done to relay to the purpose, through the means of interviews with four Companies, four banks, one rating institute and a collecting agency.

This study has examined how social media has changed food Companies way of holding contests. The study examines how food Companies use contests with the help of social media and how they used to do the contests before the use of social media. We have also researched the users behaviours and opinions of Companies contests on and outside of social media.In this study we have interviewed four people responsible for contests on the social media department on their respective food company. We also performed a survey that was published on Facebook and followed it up with interviews from two of the participants.This study has showed that contests on social media, as a technical aspect, have given new possibilities for the design of the contests. But there are still some unexplored areas around contests on Facebook and the Companies do not know exactly what the users are demanding.