?Corporate Social Responsibility?- Ansvarstagande i praktiken
En studie om hur H&M, Lindex & KappAhl säger sig arbeta med socialt ansvar
Background: The global responsibility for multinational companies is a current matter of subject. Now when the world increasingly is getting globalized, economic growth is created, which brings a bigger demand of responsibility on companies. The leading companies from every industry is often becoming the frame for how the production process works and is therefore exposed to outer pressure which, for example, is coming from consumers and the media. Since consumers at present are more aware of what they are buying and where it comes from, it is important that the companies take social responsibility. We have therefore studied three big companies within the clothing industry to see in witch way they are taking their social responsibility.Purpose: Our purpose was to explore how companies within the clothing industry describe their work with Corporate Social Responsibility, code of conducts and where the incentive behind this work is coming from.Method: We have, through a qualitative study, examined how three large companies work with Corporate Social Responsibility. In order to examine this, an analysis of the company?s homepages and previous reports was made.Conclusion: Neither Corporate Social Responsibility nor codes of conducts are compulsory to companies, but both are today rather considered as natural parts of an organization. During the work process, we discovered that the companies we studied all works in similar ways with these questions. All studied companies are involved in society engagements of various kinds. At the same time, there are inadequacies regarding for example wages in the production countries. We have reached that the driving forces behind the companies work with CSR originates from both the desire to satisfy their customers and the management?s genuine interest in these questions. Another influencing factor is the pressure of the media, since the companies constantly may be inspected. Whether the companies want to or not, they need to adapt in order to survive in the long term.Further Research: Another interesting angle of approach would have been to examine whether consumers are willing to pay more for products that they know are made under good working conditions or not. If we would have had the time and possibility it would have been interesting to examine the whole production chain more thorough.