Purpose: The purpose of this study is to examine how travel Companies have adapted to a digital society and how they use the Internet as a marketing channel.Problem: How have current travel Companies adapted to the development of the Internet and how do they use Internet as a marketing channel? Are there any differences in the marketing strategies of different types of travel Companies and does the clientele have any impact on the selected marketing method?Method:  This study has been formed by a qualitative approach. Interviews have been conducted with employees at different travel Companies across Sweden. The qualitative approach has been chosen to create a deeper understanding and give a broader knowledge to our study.Conclusion: Companies today use the Internet as one of their primary marketing channels, these are mainly websites and social media. The Companies agree that aligning themselves after a digital society and new innovations is key to compete in the market.

Aim: A business ratio is a measuring instrument that Companies use in their financial report to show profit and progress. As it is today, there are no standards to follow that shows which business ratio to present in a Companies annual report. Our aim with this report is to see if there are any trends in the use of business ratios by looking into how thirty growth Companies are applying them.Method: To see what business ratios are used in practice, we have collected information from the thirty Companies? annual reports. With help from the literature, we have created an understanding about the most frequently used business ratios.

The workplace has a direct impact on the physical, psychological, economic and social well-being of the workers. A healthy workplace leads to increased health among the employees which also makes the employees more productive (Källestål, 2004). A poor working environment can have negative consequences for individuals, Companies and society (SOU, 2009:47).This is a qualitative study that investigates Companies? view of health promotion and how they practice health promotion in working life. Five private and five public Companies, with representatives from the management were interviewed.

As the environmental awarenesshas increasedin recent decadessohas the society?s demand forenvironmentalresponsible Companies(Ammenberg, 2004).One way for Companies to take responsibility and work with environmental issues is to implement anenvironmental management system(EMS). EMSserves as a tool for Companies to systematically work with environmental issues and develop the company's environmental efforts. ISO 14001 is theEMSaccording to whichthat the majority of Companies today choose to get certified(Brorson & Almgren, 2007). The introduction and operation of the ISO 14001 requires significant financial and human resources and it can therefore be questioned whether the environmental managementsystem is adaptable forall companysizes.The purpose of this studyis to examine whether EMScan provide environmental and economic benefits for Companies of all sizes and ifthe conditions to get certifiedaccordingto ISO 14001 is the same for large and smallCompanies.A literature study was made to collect information on company'simplementation of ISO 14001.

The furniture retail industry in Sweden has gone trough large changes during the last decades. Today the industry is tough and in the maturity stage where few new Companies enter, especially if they do not have a unique offer. The furniture Companies have become larger and fewer, the changes have lead to difficulties for smaller and medium sized Companies to grow and be profitable.Our purpose is to analyse, evaluate and compare three smaller Companies in Stockholm with the intention to find what kind of marketing strategies they are using to survive on the Swedish market. First we interviewed the three Companies to see what they do to survive on the market, then we asked 100 persons to fill in a questionnaire to see if they had the same opinion as the Companies described.With help from theories we prepared questions which laid the foundation to the empirical part of the essay.The result from this study shows that the three Companies differ from each other when it comes to using relationship marketing and placing the customer in the centre. All of them are aware of the importance of doing so, but because of different limits and possibilities they can not fully adjust everything to the customer.

The purpose of this thesis was to get a deeper understanding of why and how Companies work with background music in event marketing and also how it can affect on Companies image. In our research a case study was conducted and based on interviews with four respondents who all have experience working with background music throughout their careers. The study has shown that background music can be a very effective promotion tool in event marketing when it's used in the right way. Furthermore this study has shown that Companies consciously use background music to enhance the experience and emotional affect the attendant through choice of music and the music can affect Companies' image. Event marketing combined with background music is an effective tool for Companies to generate positive associations to image and to reach their target group when right music is correctly conducted..

This essay is a study of the market strategies and situations in the telephone business. Our problem was to examine the telecom Companies´ strategies to stay competitive and cope with the new VoIP technology. We chose to do a qualitative study and four telephone interviews were made with Swedish and Dutch Companies. We investigated three different categories of Companies in the market; industry leaders, cable Companies and broadband Companies to get a broad view of the market. The theory chapter is based on different strategies that Companies have to or can apply to get ahead, stay or survive in a hypercompetition.

The workplace has a direct impact on the physical, psychological, economic and social well-being of the workers. A healthy workplace leads to increased health among the employees which also makes the employees more productive (Källestål, 2004). A poor working environment can have negative consequences for individuals, Companies and society (SOU, 2009:47).This is a qualitative study that investigates Companies? view of health promotion and how they practice health promotion in working life. Five private and five public Companies, with representatives from the management were interviewed.

Title: What´s the problem? - A study of revenue recognition in IT-consultant     CompaniesProblem: How do the chosen IT-consultant Companies recognize their revenues? What difficulties do the interviewed Companies experience in connection with the revenue recognition?Purpose: The purpose of this empirical study is to study how Companies in the IT-consultant industry recognize revenues, and to investigate if the Companies perceive any difficulties in connection with the revenue recognition. The aim of the study is to give useful advice and guidelines to Companies in the IT-consultant business based on the extracted result. Method: The survey took place in Vasteras and started with a preliminary interview with a certified accountant, who had great knowledge of the subject revenue recognition. Then seven Companies from the IT-consultant industry were selected, whereof two took part in semi constructed interviews.  Study of the other five Companies? ways to recognize revenue was made through their annual reports.   Conclusion: One of the studied Companies recognizes their revenues according to the rules in IAS 18, which is because it is listed on the stock exchange.

PurposeThe purpose of this study is to examine the Companies on Nasdaq OMXS Large and Mid Cap to see if there are interesting patterns regarding their WACC assumptions, used when performing impairment tests on goodwill, during 2007-2009. If so, can we explain these patterns? MethodWe have gathered information about the WACC assumptions presented in the annual reports of the 133 Companies that were listed on OMXS Large and Mid Cap during the spring of 2011. To complement this quantitative information we have also conducted an interview with Peter Malmqvist and contacted eight of the Companies that were in the study.ConclusionWe can conclude that not all Companies present their WACC assumptions in the annual report, even though IAS 36 states that this should be done. Of the 45 Companies that were included in our study, eight had lowered their WACC during 2008 and increased it in 2009.

The purpose of this study is to investigate how Swedish insurance Companies communicate corporal social responsibility (CSR). We used two methods for approaching the purpose. At first we approached a quantitative content analysis to investigate in which ways the Companies communicated on their websites. In the second part of the study we used qualitative textual analysis to study two Companies sustainable reports. The theoretical framework of the study is based on theories of CSR and how to communicate it.

Problem: After several corporate scandals concerning accounting around the world a discussion concerning corporate governance arose. The public demanded greater insight and better corporate governance in public Companies. The discussions led to the development of codes of corporate governance, codes such as the Sarbanes Oxley Act, the Combined Code and the Swedish Code of Corporate Governance. The Swedish code is a clarifying of the Swedish law, a codification of praxis and in some cases an increase in the demands on reporting of information from the Companies.Purpose: The purpose of the thesis is to describe what effects the Swedish Code of Corporate Governance has had on the content of annual reports of listed Companies and if different types of Companies have been affected in different ways.Method: The investigation was conducted using both qualitative and quantitative methods. Through a preliminary study knowledge about the subject was gathered.

In the light of some company scandals the Swedish Code of Corporate Governance, the Code, was introduced in the year of 2004 to reinforce confidence in how Swedish listed Companies are managed. As many of the other European codes of corporate governance, the Swedish Code is based on the principle of ?comply or explain?. The need for corporate governance regulation arises from the inherent conflict of interest between owners and managers. This conflict is limited in Companies controlled by a family in contrast to Companies that lack a strong owner.

The question of the mandatory audits be or not be has been investigated thoroughly in recent years. Theresult is that the audit obligation in all likelihood will be voluntary for 96 percent of all of Sweden´slimited Companies in the summer of 2010. The new draft law gives the accountant the opportunity towork both as an accountant and consultant. The investigation in this script works with the question"Which services the owner-managed Companies, which in future not will be forced to audit, demandfrom an accounting firm in the suspension of the mandatory audit?" This will take the investigation outby a quantitative study through questionnaires distributed to 40 limited Companies.

Introduction: The world is changing rapidly and the uncertainty that characterizes today´s society makes Companies preparations for the future crucial. Purpose: To examine how CEO:s in small Companies look at the future and what kind of preparations they make in order to meet it. Hereby, our ambition is to find out whether there is a difference between Companies working in industries characterized by different degrees of stability. Mode of procedure: The purpose of this thesis has been fulfilled by interviews with four CEO:s from industries characterized by different degrees of stability. Result: The Companies working in relatively unstable environments tended to be relatively more flexible and have an emergent strategy formation process, whereas Companies working in relatively stable environments displayed relatively less flexibility and tended to have a planning strategy formation process..