VoIP Revolution - strategies to survive the future of telecom
IP-telephonyVoIPStrategiesTelecomTriple PlayManagement of enterprisesFöretagsledningManagementBusiness and Economics
This essay is a study of the market strategies and situations in the telephone business. Our problem was to examine the telecom companies´ strategies to stay competitive and cope with the new VoIP technology. We chose to do a qualitative study and four telephone interviews were made with Swedish and Dutch companies. We investigated three different categories of companies in the market; industry leaders, cable companies and broadband companies to get a broad view of the market. The theory chapter is based on different strategies that companies have to or can apply to get ahead, stay or survive in a hypercompetition. What we found out after doing some research and the interviews were that the companies we chose have similar strategic focus. They are all developing and exploring the VoIP technology, but today it is the triple play, an offer of TV, internet and telephony, that is their main offer. The new technology has changed telecommunication business and made it more competitive than ever. Our conclusions were that there is certain things a company have to do in order to both compete and survive when a new technology arises. It is important to have good customer knowledge and change your focus towards service instead of the technology itself. Companies also have to develop an organization that can handle change, because when a new technology comes up or you enter a new market, companies need new expertise and new management. We can see for the future that a shake-out in the telecom business will occur and that these qualities along with knowing what countering measures to take will be essential to survive. However while the companies will find a tough future, we as customers will benefit.