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22021 Uppsatser om Community-Based Social Marketing - Sida 58 av 1469
Aggressiva barn : hur socionomer inom barn- och ungdomspsykiatrin arbetar med barn som uppvisar ett aggressivt beteende
Our purpose was to examine how social workers, within the child- and youth psychiatry, works with aggressive children and which theoretical perspectives they use. The questions we wanted to examine were how they worked with these children, how they motivated their work and which theoretical perspectives they used. The method that was used was a qualitative interview, where six social workers were interviewed. The result showed that their work foremost was based on conversation methods and all social workers emphasized the importance of a near cooperation with the parents since they considered that parents had the strongest influence on the children. Some social workers focused foremost on altering children's aggressive behavior while others focused on understanding the meaning of the behavior.
Analys av studentpaketet hos de fyra storbankerna : Gapet mellan student och bank
Background: One of the largest direct selling companies Amway "AmericanWay", which has its foothold in the market economy by means of direct trade. This means that the marketing is in the form of a network made up of various individuals who work together to advertise the company on to various potential customers.Aim: The survey aims to study the factors that are affecting the company Amway's growth.Completion: The survey is based on analyzing the interviews. The authors have relied on the qualitative method, where they have focused on how growth has increased the company Amway.Results: The results of this study are that Amway gradually managed to establish themselves globally thanks to the quality of the products they sell in a functioning market. The study also shows that all member customers are satisfied with the goods they buy from ABO groups, and that Amway's structure is not based on a pyramid scheme..
Hela min själ är fylld utav sår : En studie utifrån kvinnors egna upplevelser av att leva med självskadebeteende
This study intends to illuminate women?s experiences of their own self-harm. Self-harm is mostly associated with women and research shows that women mostly are over-represented. This study describes women?s experiences about their self-harm but also how they perceive the elements around them during their illness.
Från konsument till medproducent : förekomsten och utvecklingen av Community Supported Agriculture i Sverige
Community Supported Agriculture (CSA) is an unconventional model of agriculture expected to contribute to a more sustainable food supply and a sustainable landscape; the development of rural areas; a stronger relationship between producer and consumer and a healthier diet. This study, with a focus on food production and the link between the producer and consumer, describes the origin and current development of CSA in Sweden, including the prerequisites for CSA in a Swedish context. Organizations and entrepreneurs working with CSA and related projects are identified and interviewed. The notion of CSA in Sweden is still in its infancy, but a rapidly growing interest currently can be detected. The fact that the identified CSAs are found in different Swedish regions with variations in degree of urbanization and intensity of agriculture indicates that the prerequisites are there for the concept to grow, both in rural as well as urban areas.
Fostransuppdraget i Samhällskunskap : En studie i hur samhällskunskapsämnet kan uppfattas när det gäller fostran
The purpose of my study is to gain insight into how the education system (particularly social studies) is morally-minded based on the governing documents, former students and a textbook. I wanted to find out what morally-minded means and if it has a big role in social studies. Through interviews with former high school students (when my thesis is aimed at high school) I wanted to find out how they felt their social studies were educational and which the values that they had taken on from the lessons. I also chose to analyze a textbook to get a broader understanding of how the morally-minded education is written in specific areas relating to social studies. My study is a qualitative study and what I came up with is that the former students consider their social studies teaching lacked to some degree when it came to the morally-minded education. My investigation concludes that the morally-minded education is important in social studies as the purpose of social studies is to promote active democratic citizens.
Anhörig : Socialsekreterares erfarenheter av att arbeta med anhöriga till missbrukare
The aim of this study was to examine and analyze the experiences which social workers have of working with relatives of substance abusers. This included examining how they work with relatives who are in need of care and support and how the social workers identify their needs. We have also investigated how well informed the social workers are when it comes to approaches to helping relatives of substance abusers. A qualitative method has been used in this study in order to analyze the experiences of the social workers from a phenomenological point of view. This study was based on six semi-structured interviews.
Marknadsföring i podcast
Podcast is a new audio media in Sweden and has become larger and increasingly more popular in the past few years. In line with this, companies have seen the opportunity to use this type of marketing in the new coveted media and have created a new marketing tool in the form of sponsorship. Previous studies in this field indicate that this is a very effective method to reach a broad audience, but it still is a relatively new area with very little research in existence today. This study is an analysis of how receptive listeners are to marketing through podcasts and the ability companies have to create a sustainable and effective strategy for successful marketing through this type of medium. The collection of data for this study consists of two different qualitative interviews, the first one with listeners that were chosen, and the second with the sponsor company for two of the largest podcasts in Sweden. The essay´s empirical evidence shows how receptive listeners are to marketing via podcasts, what their podcast habits look like, what form of approach in marketing they prefer, and how often they take part in different offers. From the interviews with listeners and sponsoring companies in the study, it is concluded that the best and most effective strategy for marketing through podcasts is to weave advertising in the conversation and therefore increase the credibility and disturb the listener as little as possible.
Nöjescentrum : en fallstudie av upplevelsekonsumtion!
The society today, reflects a high welfare, where the human being has a better financial position than before. This has generate that more money is spend on pleasure and events. A result of that can be the development of a new line of business; The industry of experience.This kind of branch is fast growing in the Swedish labour market. The characteristics of this branch are, depending of trends, continuous variations and integrated education.A new phenomenon within this branch is ?Centre of experience?.
Är sociala medier mest ett hinder? Ungas lärande i sociala medier
A large part of the daily life today means being active online and to take part in the interactions that occur there. The accessibility which social media brings, means that you can reach and be reached in several ways and there are many different ways in which information can be disseminated. Social media supports the learning process. The aim of this study is to examine how upper secondary schools students' use of social media and how it can be used as a tool for informal learning. Our study is based on the socio-cultural perspective where interaction and social cohesion is a big part.
Amway : En kvalitativ studie av framgångsfaktorer
Background: One of the largest direct selling companies Amway "AmericanWay", which has its foothold in the market economy by means of direct trade. This means that the marketing is in the form of a network made up of various individuals who work together to advertise the company on to various potential customers.Aim: The survey aims to study the factors that are affecting the company Amway's growth.Completion: The survey is based on analyzing the interviews. The authors have relied on the qualitative method, where they have focused on how growth has increased the company Amway.Results: The results of this study are that Amway gradually managed to establish themselves globally thanks to the quality of the products they sell in a functioning market. The study also shows that all member customers are satisfied with the goods they buy from ABO groups, and that Amway's structure is not based on a pyramid scheme..
Russinen ur kakan: - uppföljning av kampanjer i byggvaruhandeln
The Swedish do-it-yourself (DIY) market has expanded in recent years and is today a SEK90 billion market. Competition is fierce, however, and the DIY retail chains compete over market share with extensive marketing campaigns. Advances in computer technology have made it possible to acquire and compile huge quantities of point of sale data. However, due to a lack of economic theories and statistical methods, this data cannot be effectively utilized and the effects of the campaigns are not measured in any detail. In this study a new method was used to examine the effects of marketing campaigns in the DIY consumer market.
Nya vägar till ett nytt jobb
The purpose of this study is to describe how unemployed persons in a work-program experience their participation in the project and how they feel about the possibilities to find a new job. It is a qualitative study with a social psychological perspective and the research is based on nine interviews. The theories used cover both social psychological and cognitive perspectives such as those of Charles Cooley, Johan Asplund and Thomas Scheff..
Skålgropar i Kronobergs län : - en diskussion om alternativt medvetandetillstånd och passageritualer i bronsålderssamhället
This thesis discusses South Scandinavian cup marks in general, and cup marks in Kronobergs County in particular. The question is whether the cup mark phenomena can be viewed as an ordinary family-based cult for a kind of everyday use, or more likely as a community passage ritual. The thesis also suggests that cup marks were made by ritual participants in, or in the process of trying to reach, an altered state of consciousness..
Varför presenterar företag amerikanska tv-serier? : En studie av en marknadsföringsstrategi
Marketing is an important tool for companies to use in today?s consumptions society, to reach out with products and services. The message that has been sent out is also important, because the message can be distort or reach wrong customer group. Above all this the competition and the struggle round the customer?s increases and it has become more common that the customers tend to be less loyal towards the company.
Design för det aktiva stadsrummet :
The city contains a great multitude of people of different ages and different lifestyles and the urban environment should be planned and designed for everyone to take part in the social life of the city. The main reason among people for heading towards the city centre is to make purchases or to run errands, but also the social aspects are very important. A socially active city is worth striving for as an empty city can lead to unsecurity, fear and hostility between people. This paper discusses mainly the possibilities to encourage people to do physical activities on public places in the city. In Sweden the lifestyle of people in general has changed to the worse in aspects of health over the last decades which has led to the fact that many people in Sweden today suffer from obesity.