AbstractTitle: Cheap Monday ? A qualitative study of the consumers? opinions of the brand (Cheap Monday ? En kvalitativ studie av konsumenternas åsikter om märket)Number of pages: 38 (40 including enclosures)Author: Oskar NorlanderTutor: Göran SvenssonCourse: Media and Communication Studies CPeriod: Autumn 2007University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/Aim: The purpose of this essay is to examine from the customers? perspective how the Swedish jeans-brand Cheap Monday in just three years time could become such a prominent brand on the Swedish market. An additional purpose is to examine whether there is some kind of brand community connected to the brand or not.Material/Method: The main method used in this essay has been qualitative interviews with ten consumers of the brand. The answers from these interviews has then been analysed using two different theories, Keller?s Customer Based Brand Equity and Muniz and O?Guinnn?s Brand Community.Main results: The main results of this essay is that Cheap Monday is a brand that has become successful due to people?s perception of who the users of the brand are.

AbstractWe are with this paper trying to identify some factors that have an influence on youths mental health. Our theoretical starting points are about how school, family, work, individualization, media and lifestyle effect youths mental health. This paper is based on three deep interviews and former reports. The result show how individualization in the community cause insecurity and the family band are breaking up more than before. Youth?s health effects negative by the ability to not get a job.

Event marketing has during the last decade become a wide spread marketing method. This is because the marketing clutter has increased heavily during the past years and brands are looking for new ways to reach their target audience. The previously well accepted marketing measurement "satisfaction" has shown tendencies no longer to be sufficient for success in today's competitive marketplace. Therefore, the research has somewhat moved to the measurement "brand love" to explain differences in strategic consumer behavior. That is the background to why this report examines and answers the question if a brand through event marketing can enhance brand love.

The goal of this essay was to study if the way gaming review sites presented their review evaluation has any influences the level of product involvement in the users it attracts. The assumption we did during the essay was that there was a connection between user?s level of product involvement and the quality of the community. To test this assumption we started out by performing observations on the comment sections in three gaming news sites which varied in their method for evaluating games. The result of these observations showed a significantly higher community quality in one of the websites.

The aim with this Master's thesis is to study the debate that takes place in the local community when a public library branch is threatened by closedown through the local newspapers. Through this it is our aim to understand why the debate takes place, and why so many people gets concerned with it. By relating this debate to contemporary research of library- and information science, and the discussion in three major Swedish library journals, we have found the answers to these questions. By studying the debate, we found six subjects that where essential for this study. These were Politics and economics, Urban and rural districts, Democracy and accessibility, The service of the library, The meeting place and To replace a closed down library.

Lately an increasing portion of the public debate in Sweden has been devoted to how societies may facilitate entrepreneurship, yet a negligible portion of this debate has discussed the impact of the community spirit on entrepreneurial activity. Further, this connection is a relatively uncharted field in terms of research as well. The aim of this study is accordingly to advance the study surrounding the impact of community spirit on the propensity for entrepreneurial activity and add new empirical data and insights to the existing body of theory. A four-month ethnographic study of the Provo-Orem region in Utah, USA, comprising of in-depth interviews and participant observations, was therefore undertaken with the aim of understanding the community spirit in the studied region and its influence on entrepreneurship. The thesis finds that numerous values such as self-reliance, family focus and security together with a strong religious culture make up the essence of the community spirit in Provo-Orem.

I denna uppsats har vi undersökt hur man kan värdera en Internet-community. Vi har genomfört intervjuer med tre fallföretag, Glife, Lunarstorm samt Stallet.se. Utfrån dessa intervjuer samt den analys vi gjort har vi utformat en möjlig värderingsmodell för Internet-communities..

The aim of this study has been to examine what students within the sport of skydiving think about their education and the social spirit of the community. The purpose of the study is thereby to answer the study's aim through the following questions; how does group dynamics and social solidarity work within the skydiving community, how do the students feel about group dynamics and social solidarity within the skydiving community, and what factors makes the students feel included or respectively excluded from the spirit of the togetherness?The theoretical part of the study focuses on group dynamics and groups overall. Further on earlier research within adventure sports and skydiving regarding group dynamics and community spirit is presented. My survey is based on 35 interviews with skydiving students.The result shows that the community spirit within skydiving sports is described by the students as very special, unique, and strong among the members.

The theory of ?security communities? is generally understood as ?dependable expectations of peaceful change? between groups and whether or not the African Union can be said to meet that criteria has been contested in the research community. One of the central disagreements lie in the nature of the region?s conflicts, of which a majority are intrastate but with tendencies of transnational involvement. This paper seeks to understand how extensive this involvement is and how it affects the possibility of classifying the African Union as a security community.

AbstractPurpose/Aim: In my essay I study the use of Internet with information overload as my perspective. I compare two age groups in order to find out whether there is a difference between generations in how they use the Internet and experience the vast amount of information that is found on the net.Material/Method: I gather information from six frequent World Wide Web users to find out whether they are experiencing information overload when using the Internet in their spare time and how they structure and make sense of the vast amount of information that is found on the net. I use semi-structured interviews to gather qualitative, not quantitative, material for my study. I have also used literature and websites on information overload, the Internet, and connected themes in order to get a broader picture of the subject and help me analyse the material.Main results: The main results of my study are that frequent Internet users do not feel that they suffer from the vast amount of information found on the World Wide Web. They rather enjoy it and if they have heard the term information overload they assume that it does not apply to their use of the Internet.

This master?s thesis is about freedom of information ideas in the European Union data retention directive, 2006/24/EC. The directive means that data about electronic communications services will be retentioned. The aim of the thesis is to examine what ideas related to freedom of information that appear in the directive and how these ideas belong to the ideology of freedom of information that is common within the library community and to the juridical restrictions. In the light of surveillance tendencies that have occurred over the last years, the most well-known is probably the USA Patriot Act, it is interesting to study how freedom of information ideas appears when surveillance is legislated.

In 2005 we made a research in a Swedish community board about their view on the political and ideological intentions of ?a school for all?. The results from that study were the background to this research.The aim with this research was to find out how principles in the same community were thinking about ? a school for all? and if they were leading a development towards ?a school for all?. In that context they were given the opportunity to explain their definition and reasoning about ?inclusion? and ?integration?.

AbstractDenna uppsats handlar om hur community radiostationerna Mega FM och Radio Wa i norra Uganda arbetar med fredsjournalistik. Syftet med uppsatsen är att öka förståelsen för relationen mellan community radio och fredsjournalistik. Det är inte bara relevant för journalistikvetenskapen, utan även för alla som är intresserade av utveckling och freds- och säkerhetsfrågor i konfliktområden.  Hur ser det fredsjournalistiska arbetet ut i praktiken på community radiostationerna Mega FM och Radio Wa? Vilka förutsättningar är nödvändiga, enligt Mega FM och Radio Wa, för att skapa ett generellt freds- och försoningsrelaterat radioprogram? Vilka svårigheter finns för att lyckas genomföra ett fredsjournalistiskt arbete, enligt Mega FM och Radio Wa? Frågeställningarna har besvarats genom kvalitativa informantintervjuer med radiojournalister i Gulu och Lira, och observationer. Det teoretiska ramverket inkluderar fredsforskning, utvecklingskommunikation, deltagande kommunikation, teorier om community radio och fredsjournalistik.

In 2005 we made a research in a Swedish community board about their view on the political and ideological intentions of ?a school for all?. The results from that study were the background to this research.The aim with this research was to find out how principles in the same community were thinking about ? a school for all? and if they were leading a development towards ?a school for all?. In that context they were given the opportunity to explain their definition and reasoning about ?inclusion? and ?integration?.

Virtual Communities is an increasingly common phenomenon on the Internet. Most of the Virtual Communities are operated and maintained on a non-profit basis with a direction towards entertainment. However, as more state administrated and commercial services become web-based, we believe that the number of Virtual Communities with a community-based or commercial direction will increase in a near future. In this thesis, we describe our participation in, and studies of, a number of Virtual Communities with focus on the IRC-channel ?3dfxsweden?. On the basis of our experiences, we describe the social elements that form the foundation on which the Virtual Community rely on.