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870 Uppsatser om Commercial speech - Sida 39 av 58

Kvalitetsbegrepp och tv-spelsbestånd - En fallstudie av tv-spelsverksamheten på Malmö stadsbibliotek

The purpose of this thesis is to examine the quality notions used by the library personnel responsible for the video game department at Malmo City Library. Furthermore, the thesis aims to assess how these notions of quality relate to properties of the actual collection of video games. The empirical results are based on interviews with the responsible library personnel. The result is then analyzed by an interpretation of Carl Gustav Johannsen?s library adapted, theory-based, model of quality definitions.

Mellan Bröst och Rumpor : En Kvalitativ Studie av The Playboy Interview

Playboy is a magazine that, for more than a half century, has been mostly known to the wider audience for its stylized pictures of naked women. What a lot of people do not know is that the magazine, with its editor in chief Hugh Hefner in the lead, has been frontrunners in human rights. Playboy has been fighting protecting the right of freedom of speech, fighting for equal rights for all people during the civil rights movement and supported the feminist movement by funding precedent cases on abortion rights. According to a series of text analyses by Beggan & Allison (2000, 2002b) Playboy?s editorial direction contradicted conventional definitions of masculinity. Also, the magazine portrayed its Playmates with complex identities that, in many cases, contained a number of traditionally masculine abilities.In this thesis we have done a critical discourse analysis of the Playboy interview and how the gender of its subject is portrayed by the magazine.

Äldreriktat tal på boenden för äldre : Förekomst och karaktäristik

Äldreriktat tal avser kommunikationsanpassningar gentemot äldre liknande de som görs till små barn. Anpassningarna sker inom flera språkliga domäner och är en del av äldres kommunikativa miljö. Ämnet är relativt outforskat och få eller inga studier har gjorts i Sverige. Föreliggande studies syfte var att undersöka eventuell förekomst av äldreriktat tal, samt beskriva dess karakteristika då personal på olika typer av boenden för äldre samtalar med en äldre.Deltagare är fem personer som arbetar på olika former av boenden för äldre. Samtal mellan personal och äldre samt samtal mellan personal och en kollega spelades in och grovtranskriberades.

Bedömning av prosodisk förmåga hos vuxna med förvärvad hjärnskada.

Prosody is the melody and rhythm of speech and language. Prosodic ability is of great importance for communication, and has been shown to be affected in adults with acquired brain injury. Studies have shown that Swedish children with specific language impairment have prosodic  difficulties to a greater extent than e.g. English speaking peers. It is thereby possible that prosodic ability is more vulnerable also in Swedish speaking adults with acquired brain injury.The aim of the present study was to assess prosodic ability in adults with acquired brain injury, and to evaluate the prosodic assessment procedure that was used.

Yttrandefrihet kontra lojalitetsplikt : Vilken princip väger tyngst när det kommer till kritiska uttalanden om arbetsgivaren via sociala medier

In this paper, the legal situation regarding freedom of expression versus the duty of loyalty is investigated, this in a context where an employee makes critical statements about his employer through social media.The duty of loyalty is a part of all employment relationships and it follows implicit from the contract regardless of whether it is specified in it or not. This duty means that an employee is required to put the employer's interests before his own and avoid all situations that end up in collision of the duties. The employee may no t either act in such a way that is intended to harm the employer. This means that the employee must be even off duty careful not to appear disloyal to the employer. This may lead to that a status update on Facebook, even when made on the employee's free time, can be regarded as disloyal conduct, with the dismissal or disciplinary action as a result.Case law states that the point of departure regarding criticizing the employer must be that the employee has an extensive such a possibility to that, without that being considered as disloyal conduct.

Nonvisual Society

The exclusion of visually impaired from the information flow presented to us through signs was what led me into this project. With a growing amount of information being presented to us on signs and digital information surface the need of communicating this information in a way that could be read by visually impaired is evident. Looking into different ways of communication, my goal was to create something that filled the need of the visually impaired without branding them as disabled. Having a close relative with bad eyesight is became evident on how much it limited her in her everyday life, not being able to navigate herself without the support of her husband. Through interviews with her and others with varying diagnoses I reached an insight in their situation. To my surprise they still favored a visual form of communication before an auditory or tactile form, because it?s easy to survey and quick to interpret.

Composition of fractions from air-classified wheat flour

The unique ability of wheat to produce leavened bread is mainly due to the gluten proteins present. As consumers are more and more attracted to bread with high fibre content the use of wheat gluten will also increase in order to obtain bread with good volume and appetizing characteristics. Air-classification is a technological method used to separate particles by size and shape by means of air-streams into two fractions, fine and coarse. When used on wheat flour it is known to alter the flour composition in the fractions obtained compared to the original flour. This method is not widely used in the milling industry but could possibly be of interest if protein rich fractions with favorable protein quality can be produced.

Relationen mellan kommunikativa behov i vardagen hos barn med språkstörning och mål med logopedisk intervention

Samtalsanalys har tidigare använts som ett komplement till traditionellt använda standardiserade tester för att undersöka mer funktionella aspekter av kommunikation (Wells & Local, 1992; Yont, Hewitt & Miccio, 2002; Samuelsson 2009). Syftet med föreliggande studie är att utifrån sytematiska analyser av vardagliga samtal och logopedisk intervention utforska relationen mellan kommunikativa behov i vardagen och mål med intervention för barn med språkstörning.Tre barn med språkstörning filmades i vardagliga samtal hemma och på förskolan samt vid ett behandlingsbesök hos logopeden. Materialet transkriberades och analyserades enligt samtalsanalytiska principer. Intervjuer och retrospektioner genomfördes med föräldrar, förskolepersonal samt behandlande logoped för att ytterligare belysa barnens kommunikativa situation.I föreliggande studie framkommer att de kommunikativa behov barnen har relaterar till de mål som sätts upp i logopedisk behandling. På grund av deras fonologiska svårigheter påverkas barnens kommunikation då det ofta uppstår problemkällor, deras yttranden ignoreras och deras talutrymme inskränks.

Ett pulshöjande reklammedium -Är det effektivt att exponera konsumenter för reklam i en gruppträningssal relativt i ett traditionellt reklammedium?

It appears that it has never been easier for the marketer to create and distribute advertising messages. The technical development has created new possible channels, which in addition to the traditional advertising media has resulted in consumers encountering loads of commercial messages every day. Unfortunately for the marketer, the overload of messages has contributed to an extensive advertising avoidance. This forces him to think outside the box in order to come up with attention-grabbing and innovative methods to reach out to consumers. This paper aims to examine if facilities for group exercise classes at fitness centres could be a potential advertising medium due to the unexpectedness of encountering advertising in those premises.

Hultsfredsfestivalen : Hur ett evenemang kan inspirera, påverka och utveckla en ort.

Purpose: The purpose with this study is to clarify what importance a co-occurrence event can have on a smaller town, and also what positive and negative consequences it can have on the town seen from a social, economic and political aspect. I will also look at what magnitude the festival have on the local commercial and industrial life and how it affects those who live there. I will also determent how the moving of the festival might come and affect the local businesses, the local population and the community it-self.Method: I will thorough-out this study work with qualitative research methodology. I will there-for process the empirical data that will be collected and used for this study from a qualitative research methodology point of view. I will likewise go through with two deep-going interviews with people well familiar with the subject to increase and strengthen the validity of my study.

Smålands Musikarkiv: att samla och förmedla

This study examines the cultural factors which necessitated the establishment of The Music Archives of Småland in 1991 in the city of Växjö. I wanted to know the importance of the local music tradition and the role of those people who worked to create an institution such as this. In order to do this I interviewed the chief collector of early folk music, Magnus Gustafsson, and made use of literary sources to devise questions and evaluate the results of the exercise. In this study I have made use of a model of a musical culture in a society, created by Lundberg and Ternhag, based on the theory of cultural fields by Pierre Bourdieu. According to this model, the stature of a musical culture gives different forms of musical expression certain roles, but these roles can be remodelled, reflecting perhaps political or ideological influence.

Läget - allt och ingenting : En studie av hyressättning av kontorslokaler i Stockholm

Aim: The purpose of this study is to increase the knowledge around the location?s importance when rent setting office premises. Furthermore, I want to get broader knowledge about the real estate market as a whole when since it is of current interest.Method: The study is performed with the aid of qualitative interviews on persons with experience of office premises in Stockholm city. Theoretical dates mainly have been gathered via literature and the Internet. Then I have put together the interviews in order so that I finally can analyze empiric with theory.Result & conclusions: The results that have been achieved with this essay are how the concept location has been used within the real estate sector, also how important long-term thinking is when letting of premises, not only office premises.Suggestions for future research: Future studies can increase my study with more interviews, with for example real-estate owners.

Omslagsbilder till DVD-filmer : Exempel på visuell kommunikation

This thesis is about cover illustrations of DVD movies as examples of visual communication. I have studied the cover illustrations of the three movies Gran Torino, Secret Window and As White As Snow. My research assignment has been to find out how the cover illustrations of DVD movies communicate in relation to the story. I have also been looking for what makes a cover illustration interesting and if the interest in itself is individually considered or if there are certain general rules regardless of the observer.To reach a conclusion I have been studying components in advertising pictures, visual communication and how the commercial producers use advertising to communicate with the observer. Semiotics, advertising and comparisons between the cover illustrations have been my method for analyze.I have come to the conclusion that cover illustrations are meticulously produced, and that every single part of them is important for the observers? over all impression and interpretation of the cover illustration.

Dockor, hyenor och kärlek : En jämförande studie av de politiska valfilmerna inför valet 2010

Syfte: Syftet med denna studie är att klarlägga hur de politiska partierna formulerar sitt budskap i tv-reklam inför valet till Sveriges riksdag 2010.Teoretiska perspektiv: I denna studie används teori om politisk kommunikation, reklam och marknadsföring. Metod: Tre olika metoder användes vid denna studie. Två typer av visuell analys: bildanalys och filmanalys samt en retorisk analys.Empiriskt material: Avsändarna av filmerna som granskats i denna studie är Moderaterna, Kristdemokraterna, Socialdemokraterna och Miljöpartiet.Resultat: De svenska politiska reklamfilmerna använder sig inte av personkampanjer, dvs. de egna politikerna framträder inte alls i filmerna annat än som speakerröster. Resultaten visar också att filmerna skiljer sig åt gällande musikval där Moderaterna och Kristdemokraterna använder sig av mer välkända låtar än de övriga partierna.

Vaktelproduktion för ägg och kött

The aim of this study is to review the commercial quail production for eggs and meat in the world. Another aim is to review the potential for increased production. Globally the quail production is very small, except in China where it is the second largest poultry industry. The production globally is small despite the quail's rapid growth, early sexual maturity and its high feed efficiency. The quail is also used as a laboratory animal and can be reared to be released in hunting areas.

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