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879 Uppsatser om Commercial speech - Sida 39 av 59
Reglering av sociala medier i arbetslivet
Sociala medier har fått en allt större roll i det svenska samhället och användarantalet ökar ständigt. I takt med att internetuppkopplingen blivit mer lättillgänglig genom exempelvis smarta telefoner har sättet som kommunikation idag sker på fått nya dimensioner. Privatlivet har således börjat gå in i arbetslivet och tvärtom, vilket har lett till att gränsen blivit otydlig och svårdefinierad. Vad arbetstagare får uttrycka i sociala medier är omdiskuterat och åsikter mellan arbetsgivare, Arbetsdomstolen och andra aktörer går isär. Den grundläggande Yttrandefrihetsgrundlagen inskränks i den privata sektorn av lojalitetsplikten och även rätten att kritisera arbetsgivaren begränsas.
Konsten att tala om böcker : Bokprat ur ett retoriskt perspektiv
In this study the book talk is examined as a communicative act with a purpose to convince according to an under-lying intention to promote reading. I follow the book talk?s way from an idea of the book talker (and the library) to the reception of the audience, with the aim to understand how to talk about books in an engaging manner. More specifically, the rhetorical situation and the purpose of a book talk, the performance and the means to arouse and retain interest in the book talk as a speech and in the books themselves are examined and the impact of the book talk on the audience.The empirical material consists of observations of two different book talks (both directed to children) and interviews with the two different book talking librarians and a few of the children from the audiences to both book talks. The theoretical framework consists of rhetorical theories from both antique and modern times and I perform a rhetorical analysis of both book talks.
Ludmila : Livet på löpsedeln. Sportjournalistikens dilemma.
During several years we have been able to follow the victories and disappointments of Ludmila Engqvist through the scrutinising eye of the media. This essay will deal with how media?s picture perception of Ludmila Engqvist has changed by analysing articles from the Swedish newspapers Aftonbladet and Expressen from 1996 to 2001. Why and how the media?s picture has changed will be analysed through the perspectives of Ludmila Engqvist being an elite athlete, immigrant and woman.
Uppfattningar om sambandet mellan fonologisk språkförsening och läs- och skrivsvårigheter
Anette Dalling. (2007). Uppfattningar om sambandet mellan fonologisk försening och läs- och skrivsvårigheter (Perceptions of the link between phonological speech delay and reading and writing difficulties). Skolutveckling och ledarskap, Specialpedagogisk påbyggnadsutbildning, Lärarutbildningen, Malmö högskola.
Syfte
Syftet med följande arbete är att förklara sambandet mellan fonologisk försening och läs- och skrivsvårigheter.
Metod
Arbetet ger en dels en historisk överblick av fonologi och dels en översikt av den forskning som finns i dag om sambandet mellan fonologisk försening och läs- och skrivsvårigheter. Med hjälp av intervjuer ville jag se vilka kompetenser, erfarenheter och metoder specialpedagoger med vidareutbildning inom tal- och språk har för att upptäcka och förebygga för de fonologiskt försenade barnen.
Framtidens barnbibliotek - Verksamhet och visioner
The aim of this Master's thesis is to examine the theories and visions of five futuristic projects at children's libraries in Sweden and Denmark to investigate if these projects have approaches that are significantly different from today's best practices of the libraries and the current theories behind the children's sections.More specific questions are also asked:Are the projects taking advantage of the children's perspective or is it the adult vision of children's needs that is governing?Are the projects promoting collaborations with other actors, thereby facilitating a future development of the children's library by others than librarians?The comparisons reveal that new methods and tools are beeing developed, while the traditional ambitions and views on children and children's needs are essentially unchanged. The role of the library as a social room and meeting place has increased, while its role as a place for finding and transferring information has been challenged by Internet and home computers. The library can still compete as a public place offering relevant contents and assistance by attentive, well-educated adults.In conclusion, the futuristic projects are expected to promote greater variations between children's libraries, by presenting literature, media and information in many different and more innovative ways. Such greater diversity and multiplicity would allow the libraries to market themselves with a clearer message in order to compete with other (commercial) activities for children..
Tredimensionell fastighetsindelning : med fokus på tillbehörsproblem
Real estate is defined as ground, which is divided into property. Ground means every part of the surface, which is situated within the country. There is no legal definition of property to be found. Property is usually explained as every unit, which legally should be registered in the register of landed properties. To constitute a property the property must permanently be suited for its purpose.
Mellan fabel och fakta ? Djur, moral och ansvar i L?sebok f?r folkskolan. En j?mf?rande analys av upplagorna 1868, 1878 och 1899
This thesis examines representations of animals in three editions of L?sebok f?r folkskolan, the state-distributed Swedish elementary school reader first published in 1868. The aim is to deepen the understanding of the educative and formative function of animal representations in normative teaching materials during the early development of the Swedish elementary school in the late 19th century. The study analyses the 1868, 1878 and 1899 editions, asking how animals are portrayed, to which recurring themes they are linked, and which constants and changes can be discerned across the editions.The study is conducted as a qualitative comparative text analysis, framed by John Berger?s notion of the animal as both kin and other to the human.
Kvalitetsbegrepp och tv-spelsbestånd - En fallstudie av tv-spelsverksamheten på Malmö stadsbibliotek
The purpose of this thesis is to examine the quality notions used by the library personnel responsible for the video game department at Malmo City Library. Furthermore, the thesis aims to assess how these notions of quality relate to properties of the actual collection of video games. The empirical results are based on interviews with the responsible library personnel. The result is then analyzed by an interpretation of Carl Gustav Johannsen?s library adapted, theory-based, model of quality definitions.
Mellan Bröst och Rumpor : En Kvalitativ Studie av The Playboy Interview
Playboy is a magazine that, for more than a half century, has been mostly known to the wider audience for its stylized pictures of naked women. What a lot of people do not know is that the magazine, with its editor in chief Hugh Hefner in the lead, has been frontrunners in human rights. Playboy has been fighting protecting the right of freedom of speech, fighting for equal rights for all people during the civil rights movement and supported the feminist movement by funding precedent cases on abortion rights. According to a series of text analyses by Beggan & Allison (2000, 2002b) Playboy?s editorial direction contradicted conventional definitions of masculinity. Also, the magazine portrayed its Playmates with complex identities that, in many cases, contained a number of traditionally masculine abilities.In this thesis we have done a critical discourse analysis of the Playboy interview and how the gender of its subject is portrayed by the magazine.
Composition of fractions from air-classified wheat flour
The unique ability of wheat to produce leavened bread is mainly due to the gluten proteins present. As consumers are more and more attracted to bread with high fibre content the use of wheat gluten will also increase in order to obtain bread with good volume and appetizing characteristics. Air-classification is a technological method used to separate particles by size and shape by means of air-streams into two fractions, fine and coarse. When used on wheat flour it is known to alter the flour composition in the fractions obtained compared to the original flour. This method is not widely used in the milling industry but could possibly be of interest if protein rich fractions with favorable protein quality can be produced.
Äldreriktat tal på boenden för äldre : Förekomst och karaktäristik
Äldreriktat tal avser kommunikationsanpassningar gentemot äldre liknande de som görs till små barn. Anpassningarna sker inom flera språkliga domäner och är en del av äldres kommunikativa miljö. Ämnet är relativt outforskat och få eller inga studier har gjorts i Sverige. Föreliggande studies syfte var att undersöka eventuell förekomst av äldreriktat tal, samt beskriva dess karakteristika då personal på olika typer av boenden för äldre samtalar med en äldre.Deltagare är fem personer som arbetar på olika former av boenden för äldre. Samtal mellan personal och äldre samt samtal mellan personal och en kollega spelades in och grovtranskriberades.
Bedömning av prosodisk förmåga hos vuxna med förvärvad hjärnskada.
Prosody is the melody and rhythm of speech and language. Prosodic ability is of great importance for communication, and has been shown to be affected in adults with acquired brain injury. Studies have shown that Swedish children with specific language impairment have prosodic difficulties to a greater extent than e.g. English speaking peers. It is thereby possible that prosodic ability is more vulnerable also in Swedish speaking adults with acquired brain injury.The aim of the present study was to assess prosodic ability in adults with acquired brain injury, and to evaluate the prosodic assessment procedure that was used.
Yttrandefrihet kontra lojalitetsplikt : Vilken princip väger tyngst när det kommer till kritiska uttalanden om arbetsgivaren via sociala medier
In this paper, the legal situation regarding freedom of expression versus the duty of loyalty is investigated, this in a context where an employee makes critical statements about his employer through social media.The duty of loyalty is a part of all employment relationships and it follows implicit from the contract regardless of whether it is specified in it or not. This duty means that an employee is required to put the employer's interests before his own and avoid all situations that end up in collision of the duties. The employee may no t either act in such a way that is intended to harm the employer. This means that the employee must be even off duty careful not to appear disloyal to the employer. This may lead to that a status update on Facebook, even when made on the employee's free time, can be regarded as disloyal conduct, with the dismissal or disciplinary action as a result.Case law states that the point of departure regarding criticizing the employer must be that the employee has an extensive such a possibility to that, without that being considered as disloyal conduct.
Ett pulshöjande reklammedium -Är det effektivt att exponera konsumenter för reklam i en gruppträningssal relativt i ett traditionellt reklammedium?
It appears that it has never been easier for the marketer to create and distribute advertising messages. The technical development has created new possible channels, which in addition to the traditional advertising media has resulted in consumers encountering loads of commercial messages every day. Unfortunately for the marketer, the overload of messages has contributed to an extensive advertising avoidance. This forces him to think outside the box in order to come up with attention-grabbing and innovative methods to reach out to consumers. This paper aims to examine if facilities for group exercise classes at fitness centres could be a potential advertising medium due to the unexpectedness of encountering advertising in those premises.
Nonvisual Society
The exclusion of visually impaired from the information flow presented to us through signs was what led me into this project. With a growing amount of information being presented to us on signs and digital information surface the need of communicating this information in a way that could be read by visually impaired is evident. Looking into different ways of communication, my goal was to create something that filled the need of the visually impaired without branding them as disabled. Having a close relative with bad eyesight is became evident on how much it limited her in her everyday life, not being able to navigate herself without the support of her husband. Through interviews with her and others with varying diagnoses I reached an insight in their situation. To my surprise they still favored a visual form of communication before an auditory or tactile form, because it?s easy to survey and quick to interpret.