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875 Uppsatser om Commercial speech - Sida 40 av 59
Läget - allt och ingenting : En studie av hyressättning av kontorslokaler i Stockholm
Aim: The purpose of this study is to increase the knowledge around the location?s importance when rent setting office premises. Furthermore, I want to get broader knowledge about the real estate market as a whole when since it is of current interest.Method: The study is performed with the aid of qualitative interviews on persons with experience of office premises in Stockholm city. Theoretical dates mainly have been gathered via literature and the Internet. Then I have put together the interviews in order so that I finally can analyze empiric with theory.Result & conclusions: The results that have been achieved with this essay are how the concept location has been used within the real estate sector, also how important long-term thinking is when letting of premises, not only office premises.Suggestions for future research: Future studies can increase my study with more interviews, with for example real-estate owners.
Omslagsbilder till DVD-filmer : Exempel på visuell kommunikation
This thesis is about cover illustrations of DVD movies as examples of visual communication. I have studied the cover illustrations of the three movies Gran Torino, Secret Window and As White As Snow. My research assignment has been to find out how the cover illustrations of DVD movies communicate in relation to the story. I have also been looking for what makes a cover illustration interesting and if the interest in itself is individually considered or if there are certain general rules regardless of the observer.To reach a conclusion I have been studying components in advertising pictures, visual communication and how the commercial producers use advertising to communicate with the observer. Semiotics, advertising and comparisons between the cover illustrations have been my method for analyze.I have come to the conclusion that cover illustrations are meticulously produced, and that every single part of them is important for the observers? over all impression and interpretation of the cover illustration.
Dockor, hyenor och kärlek : En jämförande studie av de politiska valfilmerna inför valet 2010
Syfte: Syftet med denna studie är att klarlägga hur de politiska partierna formulerar sitt budskap i tv-reklam inför valet till Sveriges riksdag 2010.Teoretiska perspektiv: I denna studie används teori om politisk kommunikation, reklam och marknadsföring. Metod: Tre olika metoder användes vid denna studie. Två typer av visuell analys: bildanalys och filmanalys samt en retorisk analys.Empiriskt material: Avsändarna av filmerna som granskats i denna studie är Moderaterna, Kristdemokraterna, Socialdemokraterna och Miljöpartiet.Resultat: De svenska politiska reklamfilmerna använder sig inte av personkampanjer, dvs. de egna politikerna framträder inte alls i filmerna annat än som speakerröster. Resultaten visar också att filmerna skiljer sig åt gällande musikval där Moderaterna och Kristdemokraterna använder sig av mer välkända låtar än de övriga partierna.
Vaktelproduktion för ägg och kött
The aim of this study is to review the commercial quail production for eggs and meat in the world. Another aim is to review the potential for increased production. Globally the quail production is very small, except in China where it is the second largest poultry industry. The production globally is small despite the quail's rapid growth, early sexual maturity and its high feed efficiency. The quail is also used as a laboratory animal and can be reared to be released in hunting areas.
De Paard - Visions of Playtopia
Playsam in Kalmar AB are world famous for their design of the toys they sell. Together with their CEO Carl Zedig the goal was to find a new product for the company. The process has far from been linear, I started off in one direction, got rejected, turned another way and we finally decided to create a rocking horse in a De Stijl style. At the same time taking consideration of the demands from Playsam and myself.Playsam?s products are archetypes of ordinary objects around us such as the car or the aeroplane. The company mainly produces its toys in wood and the stylized shape together with the blank painted surface has become a hallmark for them.De Stijl, the Dutch art movement containing artists, designers and architects such as Piet Mondrian, Theo van Doesburg and Gerrit Rietveld.
Design av stimuligenerator för radarmålsökare
During the development of microwave based sensors such as radar target seekers, input signals are needed to verify the performance of the system. Therefore, a channel board has been developed by previous thesis projects at Saab Bofors Dynamics. It uses a technique called Digital Radio Frequency Memory (DRFM). The purpose of this board is to sample and digitally store radio frequency signals in order to reconstruct them after a certain delay.The aim of this thesis project was to use the channel board named above to construct a portable instrument for generation of stimuli signals. This assignment has been divided into two tasks: firstly, to construct and put together the hardware components and secondly, to implement a graphical user interface for the instrument.
Arvsförordningen : En analys av hemvist och dess innebörd
Organizational democracy has been a popular research area in recent decades but the implementation in real organizations is slow (Kokkinidis, 2012; Verdorfer, Weber, Unter Rainer & Seyr, 2013). Several researchers (Schön Jansson, 2012; Falkheimer, Heide & Johansson, 2013) argue that communication practitioners have a key role in democratic processes and that because their job role is under constant change there are only a few modern studies regarding the subject. The purpose of this study is to illustrate how communication practitioners in private and public organizations experience their role in the process of internal communication and to what extent they are aware of, and work with internal organizational democracy.The practitioners we interviewed had a strong feeling that they were a support function for the business and the organizational management. As a result of the study it is clear that communication practitioners are very loyal to their employers and to the organization they work for. They are, therefore, not neutral in their professional role and argue that their task is to represent the management's interests.
Den förvandlade kommunen : Ekonomisk och social tillväxt i Örnsköldsvik 1997-2007
The transformed municipality ? Economic and social growth in Örnsköldsvik 1997-2007Author: Kristina HanssonThis thesis focuses on the economic and social growth in the municipality of Örnsköldsvik. It is a single case study and the municipality is studied through economic theories concerning regional growth in the period of 1997-2007. The aim is to analyse whether these theories, such as Åke E. Anderssons and Ulf Strömquists K-society, and other more or less microeconomic assumptions, also are applicable in smaller local contexts.
Hotet mot Sverige : En studie kring Georgienkrigets påverkan på svensk säkerhetspolitik
Det kalla krigets slut har medfört förändringar i svensk säkerhetspolitik. Sedan mitten på 1990-talet har en vidgning av begreppet säkerhet skett i politiken och dagens kris i Ukraina gör ämnet högaktuellt. Med hjälp av Köpenhamnsskolans teori och det vidgade säkerhetsbegreppet besvarar uppsatsen frågan om hot mot Sverige och vår säkerhet påverkas av krig och konflikter. Uppsatsens bidrag till forskningen kring säkerhetspolitik kommer genom en fallstudie att utröna hur svenska politiker använder händelser i vår omvärld för att förändra hotbilden mot Sverige och vår säkerhetspolitik. Detta görs genom en studie med kriget i Georgien 2008 som händelse. En innehållsanalys av offentligt tryck före kriget jämförs med uttalanden under kriget och detta jämförs sedan med offentligt tryck som utkommit efter kriget i ett försök att hitta förändringar i de hot som aktörerna uttalar.Slutsatserna innefattar en relativt homogen bild av hot mot Sverige och svensk säkerhet vilket även gäller åtgärder mot dessa hot.
Byggkostnader inom mjölkproduktionen - jämförelse av olika stallstorlekar och byggnadstekniska utföranden
Investment costs for eight different type housing systems for dairy cows has been calculated in order to compare the building costs as a function of herd size, shelter type and automatization. A commercial calculation programme for building was used and complemented with prices of equipments specific for dairy cow building.
Herd sizes were 120, 250 and 400 cows. The milking equipments were automatic milking system (AMS), parallel parlour with 32 stalls (2x16) and rotary parlour with 24 stalls. Shelter was either insulated equipped with automatic cable driven scrapers on solid alleys, automatic feed wagon on rails, or uninsulated with manual manure handling and a tractor driven mobile mixer wagon on a drive-through feeding table.
Building cost per cow or per kg milk was calculated using an average life time and 6 % interest rate and annual milk yield is 9 500 kg/cow and year.
Structure effect 3-4 % higher for an insulated structure than in an uninsulated for 400 and 120 herd respectively. This is much lower compared to what is normally argued.
Hos rörmokaren finns de sämsta rören : En kvalitativ fallstudie om sociala mediers betydelse för reklam- och kommunikationsbyråer vid kriskommunikation
Problem: Companies are becoming more active in social media. They usechannels such as Facebook, to communicate and interact with theirenvironment. In connection with this, companies must also be prepared todeal with crises in social media. Previous research shows no clear guidelineson how companies can work in social media to prevent crises.Purpose: The purpose of this qualitative study is to examine how companiesin the communications industry can work with Facebook to prevent crises.We hope that our study can provide new perspectives and guidance on howcompanies can work with emergency communication for prevention.Methodology: We used a qualitative research to arrive at our results. Thismeant we got an insight into the complex world that companies are workingin.
Den europeiska exekutionstiteln : En studie av förordning (EG) nr. 805/2004
Increased trade and exchange within the European Community has brought with it the need for less restricted circulation of judgments. The situation has improved greatly due to the enactment of Regulation (EC) No. 44/2001 on jurisdiction and the recognition and enforcement of judgments in civil and commercial matters (the Brussels I Regulation).Despite recent improvements the proceedings are still time-consuming and difficult. Many creditors refrain from having judgments recognized and enforced as the proceedings cost too much time and are too time-consuming. On January the 21st 2005 a new Regulation entered into force, Regulation (EC) No.
Överskottsinformation från hemliga tvångsmedel : en ny reglering?
Organizational democracy has been a popular research area in recent decades but the implementation in real organizations is slow (Kokkinidis, 2012; Verdorfer, Weber, Unter Rainer & Seyr, 2013). Several researchers (Schön Jansson, 2012; Falkheimer, Heide & Johansson, 2013) argue that communication practitioners have a key role in democratic processes and that because their job role is under constant change there are only a few modern studies regarding the subject. The purpose of this study is to illustrate how communication practitioners in private and public organizations experience their role in the process of internal communication and to what extent they are aware of, and work with internal organizational democracy.The practitioners we interviewed had a strong feeling that they were a support function for the business and the organizational management. As a result of the study it is clear that communication practitioners are very loyal to their employers and to the organization they work for. They are, therefore, not neutral in their professional role and argue that their task is to represent the management's interests.
Livsstilar kommer och går, men valen består?
ABSTRACTTitle: ?Lifestyles come and go but your choices remain?? (?Livsstilar kommer och går, men valen består...?)Number of Pages: 42 (45 including enclosures)Author: Jenny RydqvistTutor: Göran SvenssonCourse: Media- and Communication Studies CPeriod: Autumn term 2007University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/Aim: The aim of this essay is to make a study of how young adults between 19-25 years are influenced by commercials.Key Questions: How are students in Uppsala influenced by commercials? Do the commercials influence the consumptionbehaviour? Do the commercials influence the lifestyle? Do the influences of the commercial construct the individual lifestyle? In which extent is it social related?Material/Method: Together with literature studies, a qualitative method has been used with 5 interviews with young adults in the age of 19-25 in Uppsala. I have compared these five interviews with earlier results and research.Main Results: I have found out that these young adults don?t want to admit being influenced by commercials even if they know they are. These young adults have also formed consumptionbehaviour after the commercials, which they show in for example their way of shopping and their way of acting afterwards.
Visualizing Innovation Capital: A Case study of Technology Transfer and Biomedical start-up
Purpose: The purpose is to present a greater understanding of the progression of innovation capital in a technology transfer and biotech start-up context. The findings offer technology transfer professionals, entrepreneurs and academia an overall perception and mental framework of the technology transfer practice and the embracement of a promising invention, building upon its hidden value. Methodology: The thesis was conducted using a qualitative case study, executed with the help of interviews, in order to answer the research question: How is an embryo of innovation capital continuously cultivated in a technology transfer and biomedical start-up process? Conclusions: A technology transfer entity provides the means to establish a platform where an entrepreneur can build its own human capital, structural capital, and relationship capital. The forms of capital interact and thus create value, herein considered as innovation capital.