Hultsfredsfestivalen
Hur ett evenemang kan inspirera, påverka och utveckla en ort.
Purpose: The purpose with this study is to clarify what importance a co-occurrence event can have on a smaller town, and also what positive and negative consequences it can have on the town seen from a social, economic and political aspect. I will also look at what magnitude the festival have on the local commercial and industrial life and how it affects those who live there. I will also determent how the moving of the festival might come and affect the local businesses, the local population and the community it-self.Method: I will thorough-out this study work with qualitative research methodology. I will there-for process the empirical data that will be collected and used for this study from a qualitative research methodology point of view. I will likewise go through with two deep-going interviews with people well familiar with the subject to increase and strengthen the validity of my study. The information this will give me will be discussed and analyzed from a hermeneutic perspective. Result: The result of this study shows the tremendous value a specific event can have on its host community. In Hultsfred, where the local population is very proud over the music festival, there are no limits for the development of the event it-self, and its impact on Hultsfred. The festival contributes with a big local commitment and a lot of enthusiasm, which makes the expansion of the festival possible.In the case of Hultsfred, the festival has generated in several education opportunities, a new form of truism, increase knowledge of the town Hultsfred, a stronger community brand and a bigger and more improved industrial life.The town of Hultsfred has seized the opportunity of maximizing the music festival and its benefit towards the community. They have also used the festival for making them-self a brand and a niche, all in favor of evolving and expanding the community.