As a great deal of people spend more time with their cell phones and computers than with magazines and TV, markets have begun to explore marketing possibilities in digital media. A common form of marketing in digital media is sponsorship of the cyber stars of the Internet - the bloggers. Sponsorship of bloggers has proven to be a highly efficient method for brands to gain attention and positive attitudes, as bloggers are regarded as fashion icons as well as reliable friends. Another up-to-date marketing strategy that has proved successful in gaining consumer attention is the use of incongruent elements in ads. Incongruence challenges consumer expectations and thereby demands attention.

Title: Social Media ? And customer interaction in smaller firmsSeminar date: 2011-06-10Course: Information Logistics, D-level.Authors: Marie Stenhammar and Ulrika CarlssonAdvisor: Jaime CamposKey words: Social Media, Web 2.0, Co-creation, Viral marketing, Word of Mouth, smaller firmsPurpose: This paper aims to describe the relevance of social media to smaller firms, the challenges and opportunities they face and what strategies they use, in the interaction with their customers.Methodology: The study is qualitative in nature and has an abductive approach. The empirical material consists of in-depth interviews with chosen companies and Internet observations.Theoretical perspectives: Social Media, Web 2.0, Co-creation, Viral marketing, Word of MouthEmpirical foundation: The study takes its empirical base from in-depth interviews with representatives from the small companies and internet observations connected to these.Conclusions: Smaller companies have great interest in social media. They preferably use Facebook, blogs, YouTube and Twitter. Their strategy is mainly to be very active and update their social media regularly.

Background: Chronic pain is a condition that approximately 18% of the Swedish population suffers from. This condition affects many aspects of a person´s life and causes psychological, physiological and social suffering. Multimodal treatment is considered the most effective treatment for patients with chronic pain. Patient participation and motivation are very important to treatment. Aim: The aim of this study was to explore patients´ experience of a multimodal chronic pain treatment program regarding their experience of patient participation and interaction with the rehabilitation team.

Current technology offers many possibilities for remotecommunication. Nevertheless, people with cognitive and communicativedisabilities have limited access to common communication technology like textmessaging via a mobile phone. This study is part of the project Text messagingwith picture symbols - a possibility for AAC users and people with cognitiveimpairments. Semi structured interviews were used to investigate three menand four women?s experiences of using Windows mobiles with adaptedfunctions for text messaging.

SAMMANFATTNINGI Sverige drabbas ca 10 000 personer av hjärtstopp utanför sjukhus varje år. Överlevnaden är låg, men på senare år har åtskilliga insatser gjorts för att förbättra dessa siffror. Bland annat har man börjat utbilda brandmän, säkerhetsvakter och taxichaufförer i hjärt-lungräddning med defibrillator och numer är hypotermibehandling en vedertagen metod för att skydda den ischemiskt skadade hjärnan. Trots detta kan dessa patienter drabbas av funktionsnedsättning på grund av den syrebrist i hjärnan som ändå uppstår till följd av hjärtstoppet. Det är viktigt att ha kunskap om hur dessa patienter mår och klarar av sin vardag sedan de lämnat sjukhuset, för att kunna ge det stöd de behöver för att kunna återgå till ett så normalt liv som möjligt.Syftet var att beskriva livssituationen hos patienter som drabbats av hjärtstopp med fokus på livskvalitet, kognitiva funktioner och ADL.Forskningsöversikt valdes som metod för att få en samlad bild över aktuellt kunskapsläge inom detta problemområde.

The aim of this study was to examine creativity, measured with four different tests, and self-image in 18-19 year old women (N = 30), and their earlier presence of imaginary companions. The result showed that there were many correlations between the different creativity measurements. Self-image correlated significant with fluency of ideas in one test. "Psychological health" along with "skills, talent and abilities" were the two most important self-image aspects for creativity. We found negative relationships between imaginary companions and creativity, but a positive relationship with self-image.

This thesis is about Swedish and Serbian teachers and their views on how literature should be taught to students in high school. The twist is that these teachers live in two different European countries, and work under two different educational systems. Three of them work in Stockholm, Sweden and the other three in Belgrade, Serbia. The purpose of this thesis was to find similarities and differences in the practice of teaching literature among teachers in these two different educational systems. The teachers were interviewed separately and spoke freely about their views and methods when teaching literature.

Current technology offers many possibilities for remotecommunication. Nevertheless, people with cognitive and communicativedisabilities have limited access to common communication technology like textmessaging via a mobile phone. This study is part of the project Text messagingwith picture symbols - a possibility for AAC users and people with cognitiveimpairments. Semi structured interviews were used to investigate three menand four women?s experiences of using Windows mobiles with adaptedfunctions for text messaging.

The main purpose of this study was to examine the relationship between adult attachment, denoted as mental representations of childhood experiences, and social relations. A secondary purpose was to examine the impact of prematurity on attachment and social relations in adult age. The study is part of a larger longitudinal study carried out by professor Karin Stjernqvist and Anne-Li Hallin, candidate for the doctorate, at the Department of Psychology, Lund University. Participants of the present study were 30 individuals randomly selected from the larger study. Of these, 16 individuals were premature born and 14 individuals were full-term born.

Sammanfattning Syfte Syftet med vår uppsats är att studera vilka faktorer i interaktionen mellan personalen och dess kunder som är nöjdhetsskapande i tjänsteföretag som präglas av; ? Begränsad påverkansmöjlighet på slutprodukt, exempelvis nätverksorganisationer med många ´ inblandade aktörer, ? Få och/eller sporadiska kundkontakter, exempelvis till följd av ett ökat utnyttjande av teknologi och självbetjäning. Utifrån detta ska vi konstruera en egen Kundnöjdhets-skapande interaktionsmodell och jämföra den med befintliga nöjdhetsskapande modeller. Metod Som metod för insamling av vårt empiriska material använder vi oss av Nöjdhetsskapande Handlings-Metod. Det empiriska underlag som ligger till grund för denna uppsats är uteslutande resenärernas egna berättelser om nöjdhetsskapande handlingar vid interaktionsutbyte med tågpersonalen på Kustpilen.

Current technology offers many possibilities for remotecommunication. Nevertheless, people with cognitive and communicativedisabilities have limited access to common communication technology like textmessaging via a mobile phone. This study is part of the project Text messagingwith picture symbols - a possibility for AAC users and people with cognitiveimpairments. Semi structured interviews were used to investigate three menand four women?s experiences of using Windows mobiles with adaptedfunctions for text messaging.

TitleThe communicative office ? A study of the effects that Activity based offices has on internal communication.      Authors                             Carl Varli, Jonas Eklund and Petter Göransson Course                              Business administration III ? Organization ? Bachelor? thesis Tutor                                 Olle Duhlin           Examiner                          Mikael Lundgren Background                      The prime focus of activity based office designs are the though of choosing your workplace along with your work task, instead of the other way around. This means that you do not longer have a set workstation of your own, you move around according to where to your current work will be best performed.  Problem                           We want to explore how the communication within a company?s departments has been affected by the introduction of an activity-based office design.Purpose                             The purpose of this study was to get an understanding of how this office design could effect the communication within companies that uses it. Further more, we wanted to study the effects that this kind of office would have on the communication within a department.

This thesis examines the everyday resistance, and its interaction with cultural hybridity, of the Saami population in the administrative unit of Torne lappmark during the period 1639?1732. To do this, the thesis uses theoretical concept of everday resistance as it has been described by JamesC. Scott and the theories of cultural hybridity as they have been described by Peter Burke. Primary source material used in this thesis consists of the court records from Torne lappmark, specifically from the courts at Jukkasjärvi and Enontekis.The results of this thesis present a picture of the everyday resistance in early modern Torne lappmark.

Abstract I vår studie har vi intervjuat arbetsförmedlare som arbetar med etableringssamtal på Arbetsförmedlingen. Syftet med vår studie var att undersöka hur etableringssamtal går till och vilka faktorer påverkar samtalets utgång. Med hjälp av etableringssamtal så skall de nyanlända etablera sig snabbare och denna insats är frivillig. Vi genomförde kvalitativa forskningsintervjuer med åtta arbetsförmedlare som arbetar på etableringskontoret och som utför etableringssamtal. Resultatet analyserades utifrån samtalsmodellen The Skilled Helper av Gerard Egan, Vance Peavys konstruktivistiska vägledningsmodell samt begreppet gap som är taget från Cognitive Information Processing teori.

Anva?ndandet av internet i mobiltelefonen har o?kat drastiskt de senaste a?ren och detta fenomen inneba?r att ma?nniskor har tillga?ng till internet i sto?rre utstra?ckning a?n fo?rut. De svenska bankerna har tagit tillvara pa? denna trend genom att utveckla mobila bankapplikationer da?r de erbjuder sina kunder mo?jligheten att utfo?ra banka?renden med hja?lp av mobiltelefonen. A?ven om fo?rdelarna med denna tillga?ng a?r ma?nga, finns det a?nda? vissa nackdelar.