SammanfattningI dagens läge är konkurrensen inom livsmedelsbranschen stenhård och företag försöker på alla möjliga sätt att marknadsföra sina produkter. Dock räcker det inte med att endast göra reklam för sina produkter, utan man måste integrera med kunderna och skapa underlag som möjliggör en positiv varumärkesimage i kundernas ögon och får dem att känna en positiv känsla inför företagets varumärke. Ett sätt att dra detta ett steg längre är att använda sig av corporate branding, som syftar till att man använder sig av ett varumärke som är detsamma som företagsnamnet. Detta kan vara såväl positivt som negativt, då företaget måste vara väldigt konsekventa i hela företagskedjan, eftersom konsumenterna kommer bedöma företaget och dess produkter utifrån helhetsintrycket och inte bara på hur bra de upplever att den specifika produkten är. Ett dåligt bemötande av en medarbetare, som arbetar för företaget, kan leda till att konsumenter väljer bort det varumärket vid inköpet.

This thesis is a cultural theoretical case study of the art project (O)önskad samhällsförbättring.Via an analysis of the project, that is based on theories of power, resistance and contemporaryurban development, it examines the construction of urban space, its impact on public art including the ability of art to initiate evolvement of the urban public space.The last decades art has plaid an important role in what is called the creative city; to become attractive nodal points of the global economy, larger cities increasingly invest in art,culture and creative industry. Simultaneously the urban public space is limited to activitiesand expressions of art that are presumed to create economic growth. This introduces animpression of what is allowed and what is not allowed, possible and not possible, wished andnot wished which, as a consequence, evolves the public space. The events during the artproject and the reactions that followed enlightened these limitations. This tells a story, not only about the structuring process of the local urban space, but also important changes that are created as a simultaneous effect at different levels in society, as well locally as globally.

Hur resonerar potentiella kunder kring inköp av produkten som ens företag tillhandahåller? En av de främsta frågorna hos en marknadsförare, men också en fråga som är aktuell i vår marknadsekonomi i stort. Konsumentbeteende är därför ett givet fält inom företagsekonomin. Men hur går det till när konsumenten är ett företag? Vilka aspekter är viktiga och varför? Vilka marknadsföringsinsatser bör genomföras utifrån denna adderade förståelse? Det är utgångspunkten för denna uppsats.

In the middle of Australia there is a city called Alice Springs. The city has one of the highest amounts of daily sunshine hours and sun irradiation in the world. The Australian Government runs a project called Solar Cities, and Alice Springs is one of the participators. The main part of the goal with the Solar Cities project is to increase the amount of electricity generated by solar power and by doing that lower the impact on the environment. This thesis examines the possibilities for construction of a large scale solar power plant in Alice Springs. This is done to determine the potential of creating a more sustainable energy system in the city.

How accessible is the city? Is there more factors than merely the strictly physical that affect how accessible the city is perceived? These questions are the starting point of this study. The greatest emphasis, in this study, is placed on the perceived parameters that affect us humans when we move in our cities. Experiences and internal images can change our behaviour and prevent free movement in the city. The result from this study shows that a city can not be seen as fully accessible unless both the physical and the perceived accessibility are fulfilled.

In this work a new design for S:t Erik?s square in Uppsala is being proposed. The square is situated in the middle of the city, surrounded by historical buildings. Today the square is a parking lot. The aim of the design proposal is to promote life and activity of pedestrians and cyclists.

This is a 20 credit Master thesis within the landscape architecture education at the Institute for Landscape Planning at the Swedish University of Agricultural Sciences at Alnarp. Norränga is situated on the fringe of the city of Lund, east of the existing district of Linero.The city planning office of Lund municipality has come up with a ?in-depth comprehensive plan? for the exploatation of the eastern area of Lund. The plan concerns an area of 1035 square kilometre which contains at least 1500 nya buildings, two schools, primaryschools, stores and bus station for local bus traffic and the new bus line - Lundalänken. The townplan is inspired from the historical Square block city with defined street system. The municipality has visions of what the green areas should consist of.

In the middle of Australia there is a city called Alice Springs. The city has one of the highest amounts of daily sunshine hours and sun irradiation in the world. The Australian Government runs a project called Solar Cities, and Alice Springs is one of the participators. The main part of the goal with the Solar Cities project is to increase the amount of electricity generated by solar power and by doing that lower the impact on the environment. This thesis examines the possibilities for construction of a large scale solar power plant in Alice Springs. This is done to determine the potential of creating a more sustainable energy system in the city.

The number of inhabitants of the towns and city centers have generelly increased, concurrent as the population in smaller towns has decreased. In Stockholm, the migration is very fast and here is also the most populous place, if one compares with other Sweden. In order to respond to the increasing population and the pressure they put on city spaces has Stockholm's town a town building strategy that says "build inwards". It means that one stem seals the town with spaces and business activities in central locations. The increased population in the towns and the densification of buildings leads however to an increased pressure on parks and public places.

Denna uppsats undersöker hur samma historiska händelse kan ha olika betydelser i film. Idag är människor mer benägna att se en film om en historisk händelse än att läsa en historiebok, och detta innebär att vi måste lära oss att förstå de konventioner som används för att placera historia på film. Historiefilmen kan sägas besitta en palimpsestisk historiskt medvetenhet där lager av fakta och myt smälter samman, hellre än att skiljas åt. Men för att en historisk händelse ska passa in i filmens tidsram måste den bearbetas och detta resulterar i att vissa människor, händelser och rörelser prioriteras, medan andra utesluts. Därför undersöker denna uppsats vad som lagts till / uteslutits och effekterna på sammanhanget och trovärdighet, hur filmen hävdar sin autenticitet, och hur upphovsmannen påverkar trovärdigheten.

Japanese encephalitis virus (JEV) is a significant vector-borne zoonotic pathogen, causing devastating encephalitis in humans. Its geographical range includes a majority of Asian countries and has also been recognized in some western Pacific areas. The main vectors of JEV are mosquitoes belonging to the genus Culex. Birds and pigs function as hosts and virus amplifiers, whereas humans are accidental hosts. Japanese encephalitis is commonly regarded as a rural disease.

Abstract: In this Master's thesis our aim is to study the situation and process regarding the decision to use outsourcing of the media acquisition function in a Swedish public library. By using New institutional theory, focusing on ways of organising and values in the organisation we are able to analyse this phenomenon. Skot-Hansens theory about three different culture political argumentation schemes, humanistic, sociological and instrumental (or market oriented), gives us the opportunity to place statements and facts into a functional theoretical context. The market oriented scheme is further clarified with the concept of New Public Management. The role of values in the institution, regarding aims and goals is stressed.

Människor får möjlighet att ses och mötas i stadens offentliga rum. För att försäkra att staden på ett hållbart sätt planeras för dess invånare, behövs kunskap kring hur det sociala livet i offentliga rum fungerar och även hur vi kan bibehålla och utveckla dess funktion som mötes-, aktivitets- och uppehållsplats. De offentliga rummen i en stad är till för stadens alla invånare oavsett kön, etnicitet, ålder, ekonomi osv. Dess användning skiljer sig genom tiderna och domineras idag främst av frivilliga aktiviteter dit bland annat sociala aktiviteter räknas. Det finns varierande sätt att ta det offentliga rummet i anspråk. Konflikten mellan föreskrivna och unika användningar genererar en social friktion som främjar mer öppna och tillgängliga offentliga rum för fler grupper. Genom litteraturstudier med utgångspunkt i det offentliga rummet studeras det sociala livet och dess förutsättningar.

The number of new estate agent offices is increasing yearly and each year many hundred new estate agents graduate. The comparing of estate agents by sellers has perhaps been most common in larger cities, but as competition has increased even in smaller towns we experience that it has become a common phenomenon even there. We both come from a small town but are not afraid of the idea of moving to a larger city as newly qualified estate agents. We ask ourselves, which are the determining factors in the choice of a estate agent in a large city as opposed to a small town? Can we see any differences? The purpose with this essay is to give us added knowledge about which factors private persons consider to be important in their choice of an estate agent when selling a house.The body of information is based on two parallel surveys, one in Hudiksvall and one in Stockholm, together with interviews of people in this line of business.

The emerging Swedish suburbs of the 1960- 1970s started out as a utopian vision: a new city for the modern people. Media presented a different view and emphasized the inhuman livingenvironment and the social problems of the suburbs. Nationwide there have been local attempts to avoid this negative publicity by adjusting identified suburban problems. Due to medial presentation the suburbs are still associated with segregation, criminality and social problems. The presentation of suburbs and immigrants affects not only the process of integration and the general public idea of integration processes, but also the individual perception of themselves and their living.