The purpose of this study has been to examine how customers, by interacting with each other, can communicate and create the image of a brand. We find this topic to be relevant since there are no previous studies conducted concerning the customers influence on the brand image. Our ambition has been to describe in what ways and to what extent the customer can affect and influence the brand image by communicating with other customers. To fulfill our purposed we have targeted three important questions which are:? In which ways can the customer affect the communicated image of a brand?? To what extent can the customer influence the brand image and the perceived value?? Who has control over the brand, the customer or the company?For this study we have used a qualitative approach in which we have conducted eight personal interviews with brand consultants and the editor of the magazine Dagens Media which has given us the foundation for our analysis.

ABSTRACTTitel: ?Some kids really love those commercials? -A study of how children experience and construe commercials. (Vissa barn älskar faktiskt sånna dära TV-reklamer? ? En övergripande studie om hur barn upplever och tolkar tv-reklam.)Number of pages: 40Author: Lotta NorbergTutor: Amelie HössjerCourse: Media and Communication Studies CPeriod: Autumn term 2007University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/Aim: The aim of this essay is to make a study of how children experience and construe commercials. Key questions to be answered are; can children distinguish commercials from TV programmes? What do the children think of commercials? How do they watch commercials? What do they think about a ban against commercials directed to children? Do they understand the purpose of commercials? Do their buying habits change?Material/Method: A qualitative method with 18 interviews and 3 observations with 7, 9 and 11 year old children.Main results: The children in my study can distinguish commercials from TV programs.

The purpose of this BA-study is to analyse articles about blood selling and blood donations in the Chinese daily newspaper People?s Daily between 1985 and 1998.With publications of popular scientific material, reports from rallies and portraits of blood donating ?heroes? etc., the People?s Daily, i.e. the Chinese Com­mu­nist Party, actively addresses the underlying cultural reluctance to give blood by different means. People?s Daily and the CCP resolutely aims to transform negative Confucian and other traditional notions of losing blood into represen­tations of courage, honour, duty, etc.

SammanfattningÄmnesfördjupande arbete inom marknadsföring, Ekonomihögskolan vid Linnéuniversitetet Civilekonomprogrammet, 4FE03E, VT 2011.Författare:David BrooHandledare:Sarah PhilipsonTitel:Mobiltelefoni ? en djungel för konsumenterna. Vilka faktorer påverkar deras val av mobiloperatör?Syfte:Uppsatsens syfte är att undersöka vilka faktorer som påverkar de svenska konsumenternas val av mobiloperatör. Ett delsyfte är att undersöka vad som påverkar deras lojalitet till sin operatör.Frågeställning:Vilka faktorer påverkar de svenska konsumenternas val av mobiloperatör?Metod:Det teoretiska materialet består av litteratur och vetenskapliga artiklar.

This study is about the significance of dual citizenship and the feeling of belonging people experience. Descriptions about the problems with being a citizen in a state, but not being accepted as one, is also discussed in the thesis. The juristic aspects, what it means to be possessed of dual citizenship and the consequences when the negative aspects of dual citizenship arise, is also discribed. The reasons for having dual citizenship is very analogous but at the same time different. The common denominator is however pragmatics.

The terror attack in New York year 2001 was a turning point in international politics. New policies were reformed in both USA and EU to secure their citizens from terrorism. The power of the institutions has developed and the question is; how does the new security policy affect people?s freedom? Is it the agencies new policies that are restricting the freedom or the actions of a terrorist? The purpose of this study is to examine if the security policies in USA and EU are protecting their citizen?s freedom. Many individuals are not aware of how much the security policies are affecting their lives.

The knowledge development regarding in-store marketing has shown that influencing a consumer in a store setting is a powerful tool to change the consumer?s buying patterns. However, the store as a marketing channel lacks, in many ways, conducted academic research and according to marketing theory investments into in-store marketing tend to be taken without advanced marketing consideration. As a consequence, we have chosen to generate new insights into the field of in-store marketing by studying in-store demonstrations both from a behavioral and a mental dimension. Furthermore, we have also chosen to study how different consumers with different degree of loyalty and buying patterns are influenced by an in-store demonstration.This study aimed to obtain a better understanding of in-store demonstrations through breaking down the demonstration into its core elements and from these elements construct different types of demonstrations.

AbstractThe aim of this thesis is to analyse a proposition that was made by the Swedish liberal party in the election campaign in 2002. The proposition was part of an integration program and the main point was that to become a Swedish citizen you should do a test to prove your ability in Swedish. In this paper, I?ve been investigating the way that this proposition was presented and the reactions that it met among the Swedish people. In my work I have noticed that there are some specific arguments that were very powerful and which were the ones that attracted most people.

This thesis examines how marketing by secondhand apps affects young adult women's consumption habits, investigating whether these platforms promote or counteract overconsumption. While the secondhand market is considered more sustainable than buying new, these apps may still encourage overconsumption. The study focuses on the marketing strategies of three major secondhand apps in Sweden: Tradera, Sellpy, and Vinted, analyzing their impact on consumer behavior using the AIDA model (Attention, Interest, Desire, Action). Based on qualitative interviews with eleven women aged 20-27 and the authors observations of the apps marketing activities, the study finds that secondhand apps often emphasize environmental benefits and makes secondhand shopping accessible and appealing. However, the marketing tactics used by these apps, including frequent push notifications, targeted advertisements, and influencer collaborations, may lead to increased consumption. Overconsumption causes significant environmental damage, and while the secondhand market can mitigate these effects by extending the lifecycle of items, the emphasis on convenience end environmental benefits can inadvertently encourage more consumption. The study concludes that secondhand apps play a complex role in consumer behavior, balancing the potential for sustainability with the risk of promoting overconsumption.

This essay revolves around two questions: what is the nature of politics, and what kind of political order ensures a high rate of citizen participation? By using Cantal Mouffes theory on the political this essay shows how different understandings of the nature of politics can lead to diverging views on what forms democracy should take. Two such understandings are identified; one that sees the nature of politics as characterized by conflict and power, one that sees it as a space for cooperation in search for the common good. I trace these different ideas about the political in the parliamentary debate concerning Swedish constitutional reform. I conclude that the left-of-centre parties hold a view of the political closer to the conflict-perspective, while the green party together with the liberals/conservatives lean closer to the opposite view..

The purpose of the project was to design a furniture collection that can be packed in flatpackages and be assambled by the buyer. The idea is that the assembling will give the furniturean added value. I have tried to create a collection that is easy to produce so that the productwill be cheap for the consumer.The collections aestethic is inspired by Gothenburgs harbour The wide and bearing elementsof the furniture has set much of its expression.Joints has been highlighted details instead of being hidden..

Den höga utvecklingstakten i läkemedelsbranschen har inneburit en rad fusioner och företagsuppköp med stora påfrestningar på personalen som följd. I ett sådant läge är det viktigt med en effektiv tvåvägskommunikation mellan företagsledning och personal. Syftet med denna uppsats är därför att studera hur viktig kommunikationen mellan ledning och personal har varit för integrationen mellan svenska Pfizer Consumer Healthcare och McNeil Sverige AB. Det intressanta med denna integration är att en stor organisation uppgår i en mindre, vilket sker sällan. Genom att studera detta kan förståelsen för vikten av kommunikationsprocesser breddas.

Many companies have a specific dress code in the workplace. In some companies, the code is not very extensive, while other companies have uniform requirements. What is little understood however, is what effect different staff clothing might have on consumer response in terms of satisfaction, purchase intent, attitude, interest and so on. Some limited research has shown how different levels of congruence between individuals in their marketing, and the brand they are representing, can affect customers. To avoid any wrong focus in marketing it is key to understand the knowledge gap on the potential impact the personnel in the store have on its customers.

Background and problemThe Student union and Länsförsäkringar in Jönköping has an agreement that provides students at Jönköping university with subsidized insurances. The fact that none of the mentioned parties knows what the insurance market at Jönköping university actually looks like makes this an interesting field to study. This thesis will aim to provide the parties with a map of this insurance market and increased knowledge about how students think and behave regarding insurences.PurposeThe overall purpose of this thesis is to increase the knowlegde about students? buying behavior regarding insurences. We will also investigate if there are uninsured students at Jönköping university and quantify that amount.

The Third International Assessment of Educational Progress (TIMMS) and the Programme for International Student Assessment (PISA) during the last decades regarding the results of mathematics teaching shows that China have a better performance than Sweden?s.Swedish teacher-guidelines focus on developing student?s individual interest and confidence for mathematics. In the Chinese teaching-guidelines for Mathematics Curriculum Standards, Ordninary Senior Secondary, the focus is given on: Elevate their mathematics literacy necessary for future citizenship and Development of citizen´s qualities (s.3).Teachers are the primary factors that impact teaching and learning of mathematics. Two teachers from Sweden and two from China were interviewed and their methods were compared in my study. The aim of my study was to understand mathematics teaching in China and Sweden.