AbstractTitle: Communications through Social media ? new challenges for organizations Kommunikation i sociala medier ? nya utmaningar för organisationerAuthor: Jenny Lilius Location: University of Kalmar Language: Swedish Number of pages: 46 (62 including appendix) Level: BA Thesis in media and Communications StudiesAim: The main purpose of this thesis was to explore what kind of challenges organizations face when communicating through social media. Because social media is a new phenomenon the thesis also examined how organizations active in Sweden today looks upon, defines, monitoring what is said about them and uses social media today.Method: The thesis was based upon the qualitative gathering of empirical facts. Through deep interviews with five organizations and literature studies the author was able to gather the results.Theories The analysis is primarily based upon theories about organizational communications such as PR, Rogers?s diffusions of innovations and the marketing mix.

Titel: Ett komplicerat förhållande - om relationen mellan lobbying och marknadsföringFörfattare: Pernilla Jansdotter & Emma JosefssonHandledare: Christine TidåsenNivå: Kandidatuppsats i Marknadsföring, 15 hp, VT 2011Nyckelord: Lobbying, PR, marknadsföring, tabu, marknadskommunikationProblemformulering: Hur använder företag lobbying ur ett PR- och marknadsförings-perspektiv och anses det vara en tabubelagd form av marknadskommunikation?Syfte: Syftet med uppsatsen är att undersöka och beskriva hur företag kan använda sig av lobbying ur ett PR- och marknadsföringsperspektiv samt hur allmänheten, företag och politiker ser på fenomenet.Metod: Uppsatsen är en kvalitativ studie med en abduktiv ansats. Sex semistrukturerade intervjuer med lobbyister och andra lobbyarbetare har genomförts. Ytterligare 20 mindre intervjuer med allmänheten samt en sekundärempirisk undersökning har utförts.Teoretisk referensram: Kapitlet inleds med en beskrivning av begreppet lobbying, hur kopplingen till PR och marknadsföring ser ut samt hur lobbyarbetet går till. Därefter beskrivs allmänhetens, politikers och företags inställning till lobbying.Empirisk studie: I empirin presenteras materialet från alla våra intervjuer samt vår sekundärempiriska undersökning.

It has become increasingly common for cities and municipalities to take greater account of the place marketing, and to see the physical location as a brand. An early step in this process is to make the image measurements of the place, in order to develop better marketing strategies. A method often used in tourism research for this type of measurements is Etchner and Ritchie's theoretical framework. The framework is initially designed to measure visitor's image of a tourist destination.Almost all previous research in this area is based on the visitor's perspective, but Olofsson and Skredsvik have used this framework to measure a location's image among the residents. They feel that the residents of a place can be seen as ambassadors of the place because they know the site well.

Today endless choices exist for a customer in the grocery store in terms of information, products, brands and prices. Consequently, it is important for retailers and brand owners to gain insights in how they can manage to break through the clutter to reach the customer. Displays that include some kind of motion element are assumed to possess an attention grabbing ability, which is a necessary first step in influencing the customer?s decision making. Therefore we have explored whether so called dynamic displays are efficient in grabbing attention and influencing customer behaviour.

The aim of this thesis is to describe the customer?s attitudes toward the contracting for availability, i.e., which factors are from the customer?s perspective necessary for the fulfilment of a supplier-customer agreement? Furthermore, the objective is to describe and analyse a supplier-customer relation in the Defence Industrial sphere.The present study has been carried out as a case study using an abductive approach. The thesis is based on a practical problem, i.e. which factors will be important to the customer when a contractor in the Defence Industry wants to increase its commitment of service, and how will their relationship change? The thesis is above all focused on generating knowledge that can lead to rapid and concrete measures and that can be used in the analysis of an increased industrial commitment but also as a case study of a problem of a more general nature in the Defence Industry.

As students of graphic design the craft of print is close to our hearts. One of the most essential mediums of the evolution of printing techniques is the poster. In a world where digital mediums are being utilized to a greater degree everyday, our love for the printed poster makes us wonder if the days of the poster are counted.What we did was to take a closer look at the role of the poster in promoting events. We focused on the Stockholm area and did qualitative interviews with three different event promoters. Live Nation which is an international live entertainment promoter, Dramaten which is one of Sweden?s most well respected theaters and Stockholm Live which is a stand up comedy promoter in Stockholm city.From doing this we learned that economics play an important part in defining the role of the poster.

iPhone belongs to the group smartphones. It is a type of mobile phones that has a richer interface and allows more advanced preformences, i.e surfing the Internet and handling e-mails. This report outlines the work to develop an iPhoneapplication from idea to released product. The project is a thesis which was commissioned by ICA AB (a major Swedish grocery chain). The report includes how the work has been carried out in practice and theory.

The essay on ?The revival of the countryside ? a multitalent in landproduction.? focuses on local and regional development within agriculture, foodprocessing and tourism.Due to great changes in society, the inhabitants in rural areas are forced to find alternative occupations. Using history as a tool to build up the future is a main factor in rural development. Apart from this it involves cooperation, resources, cultural heritage and values, entrepreneurship and innovation, economic vitality, and an understanding of markets and marketing. They all contribute to a region`s ability to benefit from rural development..

Some MNEs encounter frustration or failures when they enter a new market. The main reason is due to a lack of adaptation. There is a lack of theoretical study about the local adaptation phenomenon of Swedish MNEs in China. Most studies are at the level of experience. Therefore, the purpose of this study is to find out the dimensions subject to local adaptation and their degree for the Swedish MNEs in China.

The logistic business Svenska Retursystem AB was founded by the Swedish retail sector in the year 2000, and their introduction of a grey plastic crate to the supply chain for perishable goods changed the situation for the swedish horticultural sector. The new system revealed several challenges to be tackled by all actors, from the small family firm to the bigger organisations. Whereas the initiative comes from the customer himself, from the horticultural sector ?s point of view, a refusal of the new packing is a hard decision to take. It is however interesting that a comparison between the two systems, shows in favour of the corrugated board boxes, not only concerning environmental aspects but also for economical and ergonomical reasons.

The aim of our bachelor thesis was to study how the personnel incharge of the mobile websites at two University Libraries and thestudents at those Universities viewed the mobile websites, and iftheir views in any way differed.Our research questions were:Why have the examined Libraries chosen to offer mobilewebsites?How do the students at the examined Universities experience anduse respective mobile website?Are there differences between the staff?s intentions with themobile websites and how they are used and experienced by thestudents, and how could they be explained?Semistructured interviews were conducted with six staff membersresponsible for the mobile websites and eleven students that hadexperience in using these. The theoretical framework for thisthesis consists of Klasson?s three models for University Librarianspersonas, and the parts of Rogers theory about diffusion ofinnovations that concerns the attributes of innovations and thecommunication channels.The result of the study indicates that there are some differencesabout how the students use and experience the mobile websitesand the staffs intentions for them. The students required contentwhich the staff had discarded.

För företag idag är det av stor betydelse att ha en fungerande interninformation. Syftet med denna studie var att belysa hur butikschefer och medarbetare i ett företag upplevde och definierade sin interninformation samt se hur interninformationen fungerade i nutiden och hur de eftersträvade att den borde fungera i framtiden. Målet var även att belysa vilka informationskanaler som ansågs vara mest informativa och fungerande. Elva intervjuer genomfördes och därefter analyserades data med hjälp av en induktiv tematisk analys. I studien framkom att de intervjuades upplevelse av interninformationen var positiv.

The aim of this essay was to obtain an understanding about company owners thinking about the connection between having an own company, and the risks for an alcoholic abuse. The risk factor I was researching was stress, alcoholic culture, accessibility and rehabilitation.I have interviewed five owners of small companies, two women and three men, which represents four different kinds of branches. The theories I used in analysing the empirical findings where the theories of psychosocial work environment of Lazarus, Karaseks demand/control model, epidemiology- and culture perspective.I have found that the main stress factors for company owners where the economical stress and great load of work. The stress was also related to the fact that company owners of small companies often were alone with all the responsibility and problems.Women did not use alcohol very often as a tool to reduce stress. If individuals were using alcohol to reduce their stress, it also had to deal with their ability of coping and also what channels they had for coping..

This study has been conducted with the purpose to examine the marketing effects of waiting lines on the customer- and brand experience. Our ambition has been to describe how the waiting line can be used to heighten the positive experiences. The study has had a qualitative, as well as an inductive approach towards the subject. The study is mainly based on nine interviews with a total of ten respondents employed at nine different companies relevant to the subject. In the final chapter of this study we present our results and conclusions..

This study examines the closure of public libraries, and the nonprofit organizations takeover of them as a phenomenon. The aim is to understand why the nonprofit takeover is common and what the takeover symbolizes and if the discourse in media invokes the views on libraries and the profession.Interviews were made with librarians, politicians and representatives of a nonprofit organization to study different sides of the phenomenon. Other empirical data were found in local and national newspapers and media-channels. I discovered that public libraries are highly valued by both politicians and the community. The study also showed that a library in a community makes people feel valued.