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4217 Uppsatser om Cause-related marketing - Sida 58 av 282

Lärarens jämställdhetsarbete : Ordval & Litteratur i genusöverblick

The aim of this thesis is to show gender equality in school for teacher's choice of words with gender-sensitive language related to children's literature "Do you know Pippi Longstocking?". Work has focused on preschool and grade 1. The theme of the thesis is that the teaching profession should look human. The study provides a literature review of the teacher's choice of words in the gender order as the words hen, man, gender, sex, etc., and a review of Pippi Longstocking by Astrid Lindgren on the basis of the related concepts.

Läroplanen och nationen : En kritisk diskursanalys av nationalismen i svenskla läroplaner 1878-1994

The essay explores nationalism in the curriculum of the swedish school from 1878 to 1994. The text has been undertaken an analysis in three levels of discourse based on Norman Faircloughs critical language analysis. The first level is the text, the second is types of discourses and the third is order of discourse.The nationalism in the curriculum has been related to three nationalistic types of discourses, derived from earlier studies on Swedish nationalism. They are conservative nationalism, ?folkhemsnationalism? and contemporary nationalism.

Ungdomars syn på kvalitet vid inköp av kläder

Teenagers are the group that spends most money on clothing. When choosing clothes, the so called internal and external signals could affect the perceived quality of the teenagers. The external signals are for example price, brand and place of purchase while the internal signals are the physical composition of the product as for example garment and size. The perceived quality is the attributes that the teenagers perceive that the specific article of clothing has. Today?s marketing, within the fashion line, is mostly to present the design of the product and aim the marketing for curtain segments and to keep a distance to others that are not within the segment group.

Upplevelser i stora och små städer : En studie av upplevelseturism och platsmarknadsföring i Örebro och Säffle

A quantitative survey of students in grades one in high school, where the aim is to find out what factors affected their upper secondary school. The survey is based on marketing, and looks to how to market a high school..

Implementering av evidensbaserad omvårdnad. En systematisk litteraturstudie

The aim of this systematic review is to study the scientific literature related to the implementation of evidence-based nursing..

Svensk omega-3 om vi får be! värdebildande aspekter inom ett intustriellt nätverk applicerat på Sölvesborgsregionens fiskoljeprojekt

Syftet med uppsatsen är att skapa ett teoretiskt kunskapsbidrag där vi identifierar och kartlägger hur de olika litteraturområdena sammanfaller och samverkar i avseendet värdebildande aspekter inom ett industriellt nätverk. Studiens syfte är även att bringa klarhet i huruvida Sölvesborgsregionens fiskoljeprojekt är möjligt att genomföra samt att definiera eventuella hinder. Uppsatsen har två separata frågeställningar. För att besvara dessa har vi angripit den första frågeställningen, avseende de teoretiska litteraturområdena, utifrån en deduktiv ansats. Den andra frågeställningen, gällande fiskoljeprojektets genomförbarhet, har vi angripit utifrån en induktiv ansats.

Vilka chefsegenskaper kan relateras till hälsofrämjande ledarskap? : en enkätstudie bland chefer på sjukhus

Nilsson, P. (2005). Which manager qualities can be related to a health promotive leadership? A questionnaire study among managers at hospitals. (41 p.)AbstractPeople?s working life and individual health can be seen as strongly related to each other because people spend the most of their adult lives at their places of work.

Syns vi - finns vi !? : marknadsföringsstrategier för Svenska FSC

A couple of hundred years ago half of the earth?s surface was covered by forest. Today, only half remains and every year an area the size of Nepal is disappearing. Deforestation, together with the burning of fossil fuels, is also one of the reasons for the increasing greenhouse effect. Another relatively unknown problem for the world?s forests is the trade with illegally harvested timber.

Barn läser faktaböcker: en studie om hur några barn använder och uppfattar faktaboken

The aim of this Masters thesis is to investigate the notions and use of non fiction literature of children 9-11 years old. Moreover, this study tries to dissect the underlying concepts that exert influence over the target groups notions and use of non fiction literature. The method and empirical basis of this study is qualitative, with interviews of eight children within the target group. We use a theory of reading exchange to highlight the different areas of usability of non fiction for children. To emphasize how children use non fiction as representative for actual facts, or as non fiction with fictional content, we use a four-field correlation model.

Har du tid? : en studie av hur företag hanterar stressjukdomar

Background: The stress in the society seems to having become more amplified and more trying. Statistics show that the appearance of stress related industrial diseases have increased strikingly. What can be stressing at the workplace? The work conditions are not the only thing that causes stress but no matter what the causes are employers have to restore the employees to their former positions. How are companies dealing with the problems of stress in reality? Do they have formulated strategies for how to manage the problems? Purpose: The purpose with this essay is to try to see pattern in how companies manage and treat stress and stress related industrial diseases.

Grön Marknadsföring = En Naturlig Strategi : Analys av Grön Marknadsföring i dagligvaruhandeln

Syfte: Att analysera hur dagligvaruhandeln använder sig av Grön Marknadsföring internt och externt för att positionera sig som ett miljövänligt företag på marknaden.Metod: En deskriptiv undersökning med primärdata i form av personliga intervjuer från de tre största aktörerna inom svenska dagligvaruhandeln.Teori: ?Green Marketing Activities at the Three Levels? har används som modell för att ta reda på hur de olika företagen arbetar med Grön Marknadsföring. Modellen är uppdelad i åtta områden och tre nivåer för Grön Marknadsföring.Slutsats: Samtliga företag vill ta ett miljöansvar, men två av tre ser sig även ha ett ansvar att informera och hjälpa kunder till ett bättre handlande. Två av de tre undersökta företagen är mer inriktade på att bygga ett ekologiskt varumärke medan det tredje företaget är mer inriktad på att upplysa om ekologi. Undersökningen visar dock att alla aktörer har undermåligt arbete med marknadsföringen i butik för att fånga upp kunders ekologiska intresse.

Unga mäns perspektiv på heder och hedernormer  - en kvalitativ studie

The honour norm is strong within the Middle East but is scattered all over the world. As a result of immigration, the honorary context has become more established in Sweden. Violence, committed in the name of honour, is commonly executed by male family members. Thus, young men are forced, in some degree, to participate in the oppression and control of their sisters. Violence exercised in the name of honour, can be traced back to the patriarchal family system in which woman are subordinate to men.

Entrepreneurs subjective well-being and job satisfaction: does personality matter?

Previous research has suggested that there is a strong and positive relationship between being an entrepreneur and possessing a high degree of subjective well-being as well as job satisfaction. The big five personality traits have also been argued to be significantly related to both subjective well-being and job satisfaction. Little is however known if personality affects entrepreneurs and regular employees differently. In this paper the impact of personality traits on the cognitive part of subjective well-being as well as job satisfaction are investigated separately among entrepreneurs and regular employees. This is done through OLS-regressions using a Swedish nationally representative survey Employment, Material Resources, and Political Preferences (EMRAPP), where entrepreneurs were oversampled in order to be able to compare entrepreneurs (N = 2483) and regular employees (N = 2642).

Kultur för flera marknadsföring av teater för personer med dövhet eller hörselskada

Today many people with disabilities are excluded from cultural activities. The reason for this is that activities and the environment are not adapted to people with disabilities. The aim of this study is to describe the process to make cultural activities accessible and to describe the importance of good communication between cultural suppliers and their customers. Other questions raised are accessibility to cultural activities for people with hearing disabilities, the activities in the marketing process, the interaction between theatre companies and its audience and if the interaction has contributed to the theatre's future development. Qualitative interviews with staff responsible for integration at seven theatres have been performed.

Miljöarbete i förskoleklass : Jämförande studie om hur pedagoger integrerar miljöarbete i verksamheten och barnens kännedom om återvinning

The purpose of this study is to investigate what knowledge children in preschool have about recycling, and to examine how teachers work with environmental efforts to increase children's understanding of environment and sustainable development. And if there is differs between the two preschool classes, one of which has a environmental profile. The study is based on qualitative semi-structured interview methods of teachers and children, and observation of the children during a sorting exercise with a number of garbage objects. The result shows that teachers in the environment profiled preschool spend more time per week on work related to environmental and natural issues and worked more thematic. Similarity between this preschool classes is that the use of outdoor education to get into environmental awareness.

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