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1274 Uppsatser om Buying situations - Sida 33 av 85

Parallellimport och utvecklingen av EG:s konkurrensrätt

Parallel imports often lead to lowered prices and is therefore regarded as good from a consumer's point of view. From a business'point of view this is not always the case. When do parallel imports occur? Is it possible to prevent parallel imports to protect an introduction of a product in another member state? The purpose of this thesis is to present situations where parallel imports occur and to see if it is compatible with competition law to prevent parallel imports. Furthermore I will analyse the future development after the group exemption of vertical restraints enters into force in June 2000.

På bron mitt emellan : En kvalitativ studie av elevers sociala kategorisering utifrån känslorna av inkludering och exkludering i specialpedagogiska lösningar

The purpose of this paper is to find more understanding for pupils in compensatory educational situations and get an idea about how they place themselves in the social hierarchy. In my study I have interviewed four pupils with different experiences from school with the common denominator of being placed in a special class during some hours of the week. The purpose of this placement is to get them to achieve better results in various subjects depending on their grade but this also means a social separation from friends in the ordinary class and this doesn't correspond well with the democratic idea of "one school for all".What I found was that these pupils categorize themselves different from each other and while two of the pupils find themselves very included in the school's social network the remaining two had problems functioning satisfactory in a social matter according to their own liking. The feeling of exclusion though can not be connected to their participation in the special class but rather to their earlier social experiences..

En-till-en-skola : Pedagogernas synpunkter kring laptopanvändning i undervisning

Information and communication technology (ICT) is an important part of society. Learning occurs in all contexts and many students already use various digital media in their leisure time. This article, based on a case study in a One-to-One school. It describes how teachers perceive that their teaching is influenced when their pupils get a laptop. The purpose of this study is to investigate how the focus on one-to-one influence teachers' work in the classroom.

Bloggen: ett effektivt marknadsföringsverktyg? : en studie om bloggen som IT-strategi

Background: The background shows that since the consumption patterns constantly are changing and the Internet usage is growing it creates more opportunities for the companies to interact through new media. There are two ways to go for companies that intend to use social media as a marketing strategy, to be in the possession of their own information or get help from a third party.Problem definition: What factors are important in the long term survival of the companies when choosing a social media?Objective: The objective of this essay is to analyze and evaluate the personal blog and the company blog as an information technology strategy.Method: The essay will have a hermeneutic and quantitative approach in the form of a survey. Theories: Consumer Behavior, The Buying Decision Process, Involvement Theory, Business Concept, Branding, Total Communication Theory, Word-of-mouth/web and Service Profit Chain.Empiric: The empiric will consist of the results from the survey.Results: The result shows that the blog is effective as an information technology strategy however the companies should adapt their choice of blog to the products that they sell.Conclusion: Important factors for companies that seek long-term survival are involvement, communication and loyalty. It is also important to use a relationship marketing approach. .

Med handen på hjärtat och kniven mot strupen : En kvalitativ undersökning av de svenska bokningsbolagens verklighet

This study focuses on the booking agencies in Sweden and their point of view on the reality with a focal point from the mass media perspective, which says that they have become rather wealthy because of the changes within the music business. The mass media describes the booking agencies situation as golden because of the economical and technological changes that more or less have paralysed the record industry. The study is performed with a qualitative approach and is based on interviews with relevant individuals from eight different Swedish booking agencies. These individuals have been chosen to match as many different segments in the booking agency business as possible. On account of the qualitative approach it is difficult to generalize the conclusion of the study.

Ungdomlig ålderdom - hur modeföretag marknadsför sig bättre hos äldre kvinnor

When the competition is getting stronger and companies must work harder to find new markets, new products and create new needs to reach growth, it appears strange that they overlook an obvious target segment right in front of their eyes. For some years ago, marketers of fashion brands feared that older women would wear their clothes, because it gave bad promotion for the young economically viable target group. Today, older women have difficulties finding clothes with right fit, style and personal taste. They would gratefully accept a brand, they felt were aimed for them. The purpose of this study is to give new ideas to companies in the fashion industry, how to reach this target group, but also be a contributing reason for older women to see the market opening for them.

MyMusic ? e-shop för musik i Flash

This is the end report of my final exam at Medieteknik. It covers the planning, work process and review of a Flash based web application that I set out to do. The goal was to create a user friendly, interactive e-shop with embedded functionality for playing music, displaying rich media content and researching possible payment solutions, to enable buying music files online. The project involved creating the user interface, the programmatic functionality of a Flash client (an SWF file). Also, setting up an Apache HTTP Server and establishing a working ?bridge? between the Flash client and the web server with Flash Remoting components and AMFPHP.

Förpackningsteorier : En studie av centrala faktorer som inverkar på konsumentens köpbeslutsprocess

Syfte: Syftet med uppsatsen är att genom empiri se vilka faktorer som är av central betydelse i konsumentens köpbeslutsprocess och samtidigt pröva riktigheten hos de förpackningsteorierna vi valt som teoretisk referensram.Metod: Empirin samlades in genom en kvalitativ metod bestående av djupintervjuer med konsumenter som köper lågengagemangsprodukten spaghetti.Teoretiska perspektiv: Teorikapitlet strävar efter att ge en bild av några marknadsföringsbegrepp och förpackningen och dess olika element. Till sist presenteras två modeller som ligger till grund för undersökningen.Empirisk analys: Empiri består av tolv stycken djupintervjuer med konsumenter som köper spaghetti. Dessa har sedan tolkats och analyserats utifrån modellen om köpbeslutsprocessen, som är uppbyggd av teorierna.Slutsatser: Slutsatserna är att faktorn information är av centralbetydelse för konsumenten i sitt köpbeslut och ur den teoretiska grund som finns i uppsatsen, kan inte alla teorier ges riktighet. Av undersökningen framkom det också att graden av engagemang i köpbeslutsprocessen har ökat. Enligt konsumenterna ska en optimal förpackning vara återförslutningsbar, vara större och ha refill funktion samt ha en tydlig innehållsdeklaration på svenska.

Att våga vara mobil : En studie i hur företag kan påverka konsumentens köpvanor genom införandet av mobil handel

We chose to write this essay about mobile commerce and what influences aconsumer's buying habits within mobile commerce. We also look at how acompany can implement mobile commerce. We could not find any studies thatdirectly addressed factors that affected consumers of mobile commerce prior tothis essay. This was one of the reasons that we chose to write about it.In the introductory chapter, we will discuss important issues relating to ecommerceand the use of smartphones as a tool for marketing and trade.In the methodology chapter, we explain our choice of methods for this essay. Wereported on the techniques and methods to collect data that were relevant to thiswork and then we had a discussion about the methodological choices made.

Måltidssituationer i Förskolan : - arbetssätt och föreställningar i olika pedagogiska inriktningar

The aim of the study is to analyse the stories of four homosexual women with Muslim backgrounds about coming out as homosexuals, from an intersectional perspective. The experience of coming out as lesbian and the intersectionality are related to different social contexts. The homosexuality becomes a problem in connection to family and countrymen while the Muslim background becomes more of a problem in relationships. Heteronormativity and gender system appear to be cooperating systems of oppression.These women don?t describe themselves as oppressed, but potential oppression is still something that influences their lives.

Corpus Leakage

We understand the world around us through categorization and classification. But things are morecomplex than that, life is mixed up, flowing and unable to stick to labels. The main purpose ofcorpus is to contain, organize and control food and beverages. Corpus objects are also socialmarkers that have a tradition of being elitist; in both choice of material and in that they imply acertain way of usage. Corpus objects are heavily loaded with tradition and rituals.

Integration mellan skog & förädlingsindustri : en intervjuundersökning

The aim of this master thesis is to study the integration in Sweden between forestry and bulky industries as fiber- and sawmilling companies. The analysis is based on theories about transaction cost economies and competitive strategy. The studied companies are active on the Swedish roundwood market. The buying actors on this market were divided into two groups; fiber- and sawmill industries. Three companies from each group were chosen subjectively by the author.

Tillämpningar av ledarskap från höghöjdsexpeditioner : Användningsområde - krissituationer

The institution of Engineering Sciences at Uppsala University in cooperation with Umea? University is working on a project where they will examine the decision-making in extreme situations. A part of this project is to investigate leadership in high altitudes expeditions.This report will discusses the type of leadership used in high altitudes expeditions. Then, to examine how well you can use it in companies and organizations, and the ability to prevent company?s disasters with this kind of leadership.This is done by studying different company?s stories, where they gone bankrupt or fallen into a deep crisis.

Yngre pensionärers informationsbeteende i vardagslivet och på internetkurs.

The aim of this study is to examine the information behavior of younger seniors with a special focus on the Internet. Using a qualitative method consisting of a case study, including observations, diaries, questionnaires, and information diaries, we were able to compare the information behavior of the seniors in their use of the Internet, with the information behavior in their everyday life. The result of the study shows that the respondents led very active lives and used many different information sources in everyday life. They did not only seek information, but also assimilated it, often with a purpose to mediate it to other people. The motives behind the information use in everyday life were mainly connected to their life situations.

Att främja barns delaktighet: En studie av barnbibliotekariers syn på barns delaktighet i folkbibliotekets barnverksamheter

The objective of this thesis is to explore the prerequisites for children?s participation in the activities of the public library as expressed by six children?s librarians. Qualitative semi-structured interviews were carried out to investigate how the librarians interpreted the concept of participation and viewed power issues between children and adults. Further, difficulties and possibilities experienced in working with children?s participation and manifestations of children?s participation in everyday library work were also investigated.

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