Kräsnare kunder, snabbare modeväxlingar och billigt mode. I modeindustris globala klimatstår modeföretagen inför större konkurrens och tvingas agera snabbt för att kunna gekunderna det bästa erbjudandet. Inköpsstrategier har blivit allt viktigare för att kunnakonkurrera om pris, kvalitet och tillgänglighet vilket har resulterat i inköp mot internationellamarknader. I samband med produktion i billigare länder har konsumenternas krav på socialtansvarstagade ökat vilket gjort att det för företagen blivit allt viktigare att styra sina inköp moträtt marknad och rätt leverantörer. Många svenska modeföretag gör inköp från Kina ochdärför är syftet med denna studie att med Lindex som fallföretag skapa en förståelse för hurett svenskt modeföretag använder sig av ett produktionskontor och vad det har föransvarsområden i inköpsprocessen vid inköp från Kina.

Background: Companies and organizations of today spend large amounts of money on IT-based business solutions. Such business solutions normally include business- consulting and software-creation (IT-related services). Due to the rapid development of the technology within this field of business the IT-customers find it difficult to select among potential suppliers on objective grounds.Purpose: To increase the understanding for the professionl approach of the people involved in the sales- and purchase process of IT-related services in a business-to-business context. The study is taking the buyers'as well as the sellers'perspective into account when analyzing the process. Method: The empirical findings were collected from eight companies in Linköping and Stockholm.

January 1, 1999, a new sex purchase law was introduced in Sweden, Lag (1998: 408). The law implies that in a sex trade a crime is committed only by the consumer in the sex trade. The majority of consumers in prostitution are men and the suppliers are women. When prostitution is problematized it's usually from the woman's point of view and the perspective of the man is often overlooked. The new law has shed light on the consumer and made the male more visible in the public debate.

The purpose of this paper has been to reach a greater understanding in how moral inflicts social workers way of handling everyday situations. In what way, if in any way, moral comes to play a part in the making of decisions. In order to reach this understanding we have interviewed two different groups of social workers which we also later on came to compare . One of the groups contained six interviewees and the other group contained five interviewees. Both of these groups were in the ages between 27 ? 52.To shed some light over this phenomenon did we use two theoretical perspectives, first Kant?s morale theory and second, consequentialistic utilitarism theory.As a result from the interviews we?ve made, we came to an understanding that the meaning of morale and in what way it can be applied in the everyday work differs between these two professional groups.

Investigations concerning adolescent mental health shows a negative development. Many pre-vious studies have focused on young women's mental health. Therefore, the aim of this study was to investigate young men's (17-19 years) experience of their mental health. Qualitative interviews were used as a method. The participants were six young men who all go to high school in a major municipality in the county of Gävleborg.

Thesis purpose: The aim of this paper is to extend the knowledge of what influences the purchase decision of functional food in the store. By applying the M-R model in a new setting - the dairy department in grocery retailing in Sweden - and adding variables related to health attitudes, the aim is to contribute to existing research concerning in-store purchase decision making and store environment as well as consumer attitudes. Methodology: This thesis employs a quantitative strategy with a deductive approach and data has been collected with questionnaires. Theoretical perspective: Environmental psychology serves as an overarching framework where, more specifically, certain aspects of store atmospherics and some variables concomitant to health attitudes provide the theoretical base. Empirical data: The empirical data consists of customer purchasing a functional food product, Proviva, and this is contrasted with a test group, Bravo.

The idea to create authentic learning situations where students are highly integrated made me want to try to develop a new method in the course Restaurant and Catering B MAKU 1208 (another field practicing cuisine). In my quest to do just the practical part as rewarding, stimulating and efficient as possible for the student, I planned for a training model with   focus on group interaction.The implementation of the model for learning was to strengthen students confidence both in themselves and in each other, stimulated to greater cooperation and it has also provided an incentive to the student's own development but not least, a growing self-confidence for many students. Several have also had an increased sense of knowing something, to have something to contribute and that their labour input actually was needed. While highlighting that further education to seek knowledge strengthens the individual's skills and consolidates and increases deeper knowledge in the professional field.In conclusion, training should be done in both individual and group basis for optimal learning process..

To which extent elderly people at nursing homes have an influence on their daily living is currently debated. Studies have shown that they have limited influence due to restricting routines associated with nursing homes. Therefore the aim of this study was to examine how elderly people experience the ability to influence their daily living at nursing homes and how limited influence is revealed in the daily care. Five elderly people, from four different nursing homes, underwent a structured interview. The outcome of the interviews was analyzed in relation to established theories related to geriatric care.

Previous research has recognized that advertising creativity can result in positive signaling effects for consumers, thus proving creativity to be a useful tool and not a wasteful effort within marketing. However, research within this matter has only lightly touched upon the outcome of signaling effects within a business-to-business context. Since other implications prevail within a B2B market - for instance the professional position in which individuals act, the existence of buying centers, and the heavy weight placed on most decisions - the conception and influence of advertising creativity may be altered. This paper aims to give an overview of whether increased advertising creativity results in positive signaling effects among individuals employed within a B2B context. Furthermore, the paper aspires to examine the potential influence of aspects prevailing within B2B markets, such as the need for contemplating the desires of numerous individuals involved, on the outcome of advertising creativity.

The purpose of this qualitative study was to examine how family members perceive family support, and to gain a deeper understanding of how the relatives' part is affected by the dementia ill person. The result has been produced by semi-structured interviews with five respondents interviewed individually. The respondents who participated in the study, care for the dementia sufferer husband / wife at home, or the husband / wife has moved to a special housing. The result includes the perception of being a relative of a person with dementia, how they experience support from various parties, if there are any differences between men and women as well as the importance of communication and attitude. Overall it was shown that relatives often felt a sense of security and that they were satisfied with the support they received from the various parties.

ABSTRACTTitel: ?Some kids really love those commercials? -A study of how children experience and construe commercials. (Vissa barn älskar faktiskt sånna dära TV-reklamer? ? En övergripande studie om hur barn upplever och tolkar tv-reklam.)Number of pages: 40Author: Lotta NorbergTutor: Amelie HössjerCourse: Media and Communication Studies CPeriod: Autumn term 2007University: Division of Media and Communication, Department of Information Science, Uppsala UniversityPurpose/Aim: The aim of this essay is to make a study of how children experience and construe commercials. Key questions to be answered are; can children distinguish commercials from TV programmes? What do the children think of commercials? How do they watch commercials? What do they think about a ban against commercials directed to children? Do they understand the purpose of commercials? Do their buying habits change?Material/Method: A qualitative method with 18 interviews and 3 observations with 7, 9 and 11 year old children.Main results: The children in my study can distinguish commercials from TV programs.

This paper describes the Swedish reconnaissance squads in the engineer battalions, their equipment, tasks and organization. An analysis is made to compare the present weapons and fire power of the reconnaissance squad with an extended weapon alternative. The analysis focuses on the abilities effect, protection and movement in different situations typical of a reconnaissance squad.The facts that are presented in this paper are mostly founded on the new field manual FältarbR Dyktjänst 2007, which regulates much of the reconnaissance activities. The aim of this paper is the making of a contribution in the developing progress of the new field manual and the reconnaissance squads in Swedish engineer battalions.The result of the analysis shows that the extended weapon alternative would be an asset..

According to the Conventions on the Rights of the Child, children have the right to make their voices heard and express their opinion in situations concerning them. With this paper the authors have chosen to explore social worker?s view?s on children?s participation and influence, and how these are manifested through the entire case process. The focus in this study has also been the positive and negative effects the children?s influence may have.To investigate this, a qualitative study using semi-structured interviews has been conducted.

This essay aims to examine how science fiction literature is supported and made available for readers at four public libraries. Each library has its own opinion of what a public library?s role in society is, and that affects how literature acquisition and media exposure is done at that particular library. To explore this, the author uses a modified version of Elzinga and Andersson?s theory of traditionalism, pragmatism and emancipationism.

Forest as an investment alternative has become more and more popular over the last few years. Between the years 2004 and 2007 increased the price level on forest land with 70 percent in Jämtland. In this thesis a comparison has been conducted between forest in Jämtland and an investment in the stock market. The risk in the two investment alternatives has been included in the comparison. The thesis includes two different studies between the two alternatives.