In todays' society e-commerce is growing at a rapid speed. 4,6 % of all retail sales on the Swedish market are done on the Internet. In the makeup category, which will be the category of focus in this study, 9 % of all the sales were done on the Internet during the last quarter of 2011. As it is today many suppliers do not have enough knowledge about e-commerce and instead of focusing on the development of the channel the focus should instead be on the development of the users of the channel.The purpose of this study is to understand the buying process with respect to the existing theories. The focus will be on the two stages information search and evaluation of alternatives.

Scarcity due to supply, demand or in time is all factors that affect consumers´buying behavior. The scarcity principle describes how scarce resources appear moreattractive to the customer's eyes than unlimited does. When something is scar thecustomer often draws parallels to the quality and price, that the product will bemore expensive and better. People hate to be deprived of choices. When a certainproduct is scar, the customer will desire the product even more.

Organisationer gör ofta stora investeringar i sina anställda. Att de frivilligt väljer att säga upp sig orsakar därför stora kostnader. Kunskap om vad som påverkar intention till uppsägning kan möjliggöra riktade insatser för att förhindra uppsägningar. Med syftet att undersöka vad som kan påverka intention till uppsägning skickades enkäter ut till anställda inom ett redovisningsföretag i Sverige under 2008 och 2009. Till studien kunde 403 personers svar användas.

Many studies have pointed out that generosity depends on different things like gender, age and nationality. We wanted to see if predetermined factors like genetics also had an effect on the intention of generosity. There is a ratio between the index finger (2D) and ring finger (4D) that is determined by the levels of testosterone in the amniotic fluid and that have had some significant effect on personality attributes like musical and leadership skills. We wanted to see if that ratio had any effect on the intention of generosity. We experimentally examined a group of priest student and two groups of young handball players and let the groups answer a survey that included a sort of dictator game and we photo copied their hands to get their 2D:4D-ratio.

The Swedish population is today exposed to more ads than ever. The number of advertising channels is growing, as well as the number of companies and their advertising expenses. As the products are becoming more alike, the harder it gets for the companies to convince the consumers their product is better than their competitors?. In order to succeed they need to understand what they communicate to the consumers through their different marketing activities, and how that affects the consumers? view of the brand and the product.

The Net Promoter Score (NPS) has been claimed to be the single most reliable indicator of firm growth and has gained wide adoption among companies in a broad range of industries. This is despite a lack of rigorous scientific testing. The purpose of this study is to examine the predictive strength of the question "How likely are you to recommend [.] to your friends and colleagues " that the metric is based on: how well does it actually predict future consumer behavior Furthermore, the report aims to create a greater understanding of the factors that explain a person's word of mouth (WOM) intention and which behaviours cause that intention to change. A longitudinal study was conducted of 304 consumers' WOM intention regarding two non-carbonated drinks and their subsequent WOM and purchase behavior. The analyses show that the behaviors are captured by the metric to some extent.

Marketers of today are confronted by the fact that it is increasingly difficult to gain the customer's attention, as they first have to break through the ad clutter. In a landscape where the general attitude towards advertising is negative, one way to successfully deliver the message to the customer involves communicating through personal impact. By using stimuli containing identical information with different senders, this thesis seeks to quantitatively explore whether brands can make use of the personal networks of its employees, in their social media marketing strategy. The purpose of the study is to investigate if communication via the employees could enhance traditional communication effects, such as Buying intention and electronic WOM intention. Furthermore, the study aims to examine which role the employee should hold when communicating on behalf of the brand, and if the communication effects vary with the degree of product involvement.

Genom att studera relationen mellan intention till uppsägning och upplevd arbetstillfredsställelse, organisationsengagemang och kommunikation söktes stöd för studien syfte, det vill säga att identifiera vilka faktorer som ligger till grund för intention till uppsägning inom vården och snabbmatbranschen. Datainsamling gjordes med hjälp av en webbenkät som skickades till deltagarna(N=48), vilka härrörde från ett äldreboende och en snabbmatskedja i Blekinge. Genom Spearmans korrelationstest och Mann-Whitney U-test analyserades den insamlade data. Resultatet visade stöd för två av studiens hypoteser gällande korrelation mellan arbetstillfredssällelse, organisationsengagemang och intention till uppsägning. Resultatet gav även delvis stöd till två av studiens hypotes vad gäller negativa korrelationer mellan anställdas arbetstider och avsaknaden av kompetensutveckling inom organisationen och avsikten att stanna kvar på sin nuvarande arbetsplats, samt signifikanta skillnader för hur anställda inom vården och snabbmatskedjan upplever organisationsengagemang och relation till ledningen.

Title: Shall I, shall I not? ? A study of how the intention to engage in entrepreneurial behaviour in Norrbotten is influenced by the financial support from the Structural Funds and the establishment of Ikea in the city of Haparanda. Author: Erica Carlson Tutor: Professor Carin Holmquist/ Docent Monica Lindgren Purpose:The purpose of this thesis is to study what aspects that cause the intention to start a company. Therefore this thesis will look at two different situations, the Structural Funds and the establishment of Ikea in Norrbotten, to try to find out if and how these two situations affect the intention among potential entrepreneurs to engage in entrepreneurial behaviour. Method: A qualitative method is used, since this thesis aims at getting an understanding of a specific phenomena; the intention to entrepreneurial behaviour.

The purpose of this study is to examine the change in consumer behaviour regarding the intention towards buying fruit when the layout of the fruit section has been altered. We want to increase the probability of making impulse purchases by altering the layout. In our study we have combined structured quantitative observations with structured quantitative as well as qualitative interviews, with secondary data in the form of sales data from two selected ICA-stores. We chose to use this triangulated approach in order to cross-examine our findings and overcome the limitations of one method by the use of another. Further, the Latin square design was used for the observations as a means to acknowledge the calendar effect during the experiment.

Genom att studera relationen mellan intention till uppsägning och upplevd arbetstillfredsställelse, organisationsengagemang och kommunikation söktes stöd för studien syfte, det vill säga att identifiera vilka faktorer som ligger till grund för intention till uppsägning inom vården och snabbmatbranschen. Datainsamling gjordes med hjälp av en webbenkät som skickades till deltagarna(N=48), vilka härrörde från ett äldreboende och en snabbmatskedja i Blekinge. Genom Spearmans korrelationstest och Mann-Whitney U-test analyserades den insamlade data. Resultatet visade stöd för två av studiens hypoteser gällande korrelation mellan arbetstillfredssällelse, organisationsengagemang och intention till uppsägning. Resultatet gav även delvis stöd till två av studiens hypotes vad gäller negativa korrelationer mellan anställdas arbetstider och avsaknaden av kompetensutveckling inom organisationen och avsikten att stanna kvar på sin nuvarande arbetsplats, samt signifikanta skillnader för hur anställda inom vården och snabbmatskedjan upplever organisationsengagemang och relation till ledningen.

Organisationer gör ofta stora investeringar i sina anställda. Att de frivilligt väljer att säga upp sig orsakar därför stora kostnader. Kunskap om vad som påverkar intention till uppsägning kan möjliggöra riktade insatser för att förhindra uppsägningar. Med syftet att undersöka vad som kan påverka intention till uppsägning skickades enkäter ut till anställda inom ett redovisningsföretag i Sverige under 2008 och 2009. Till studien kunde 403 personers svar användas.

This research project is based on observing and Analyzing the Role of a textile merchandiser in managing the supply chain of the Home Textiles In The Buying or retailing, in the Mill and with the Agents. The project also "highlights the comparative analysis of the practices by Followed merchandisers into the retailer side, mills and Those In The Agents', on the basis of the Functions Which Supports the supply chain. In the discussion, We Have highlighted Importance Of The Role Played by an agent and by the merchandisers of Buyer and Supplier in Different situation. By our research work we find out The Challenges face by merchandisers And Then we come up with sometime suggestions.This Research Project Has Been Developed by Contacting and Visiting Hemtex, Brink Textiles, by interviewing the merchandisers working in the Industries like Al-Abid Silk Mill . By Analyzing the data & the data through the visits and the interviews, this Research Project Has Been Combined to give in-depth knowledge about the Activities Which merchandisers performer in a mill and into buying a house..

Smartphone applications, or apps, are an increasingly important part of omnichannel retailing. While the adoption and usage of apps for communicating with consumers has grown exponentially over the past few years, there is little academic research in this area. The primary purpose of this thesis is to describe how the involvement in a product category affects consumers' intention to use a retailer-branded smartphone application during their shopping trip. Drawing upon recent IS-literature with models TAM and UTAUT, our results indicate that product category involvement constitutes an important factor on the intention to use a retailer-branded smartphone application. By viewing involvement as a multidimensional construct, our study shows that the degree of hedonic and expressive value a product cateogry provides consumers with has important effects on intention, and these relationships are not moderated by consumers' age.

Organisationer gör ofta stora investeringar i sina anställda. Att de frivilligt väljer att säga upp sig orsakar därför stora kostnader. Kunskap om vad som påverkar intention till uppsägning kan möjliggöra riktade insatser för att förhindra uppsägningar. Med syftet att undersöka vad som kan påverka intention till uppsägning skickades enkäter ut till anställda inom ett redovisningsföretag i Sverige under 2008 och 2009. Till studien kunde 403 personers svar användas.