Syfte: Syftet är att öka förståelsen för hur attraktiviteten i regioner på olika sätt kan påverkas. Avsikten är att klargöra vilket tillvägagångssätt som kan användas när syftet är att skapa utveckling och förnyelse på en plats och vilka faktorer som påverkar en regions attraktivitet och image. Metod: Undersökningen bygger på en kvalitativ ansats där empirin har insamlats via seminarier, intervjuer och telefonintervju. Vidare utgår undersökningen från en deduktiv ansats och en intensiv utformning då den bygger på teorier och har för avsikt att belysa djup och nyanser.Teoretiska perspektiv: Undersökningen utgår från modellen Levels of Place Marketing av Kotler et al. (1993).

Companies and organizations recognize the importance of collaboration to develop responsibility and ability of change in the workplace. The concept of collaboration was a relatively new idea in business in the late 1980s. In a Nordic context, collaboration is a traditional approach that companies use successfully for competition, survival and development. Collaborative organizational efforts cover management of committed people who can help companies achieve flexibility, customer loyalty, innovation and economic success on a challenging and competitive market. Many theorists believe that collaboration is the key to integrating technology, financial competence and innovation.

This thesis aims to describe the differences and similarities between a male dominated sector and a female dominated sector based on gender mainstreaming documentation as well as through interviews with people working within the sectors. The sectors that were chosen in this study were the fire department and the nursing and care administration of Växjö municipality. Both of the administrations? genders mainstreaming documents were subjected to content analysis in order to describe differences and similarities between the administrations. The analysis found that there were differences in approaches between the administrations were the nursing and care administration had aims of achieving a specified amount of men working within the administration, which the fire department didn?t have.

Drink! The Marketing History of The Coca-Cola Company: A Modernization Perspective examines the development of The Coca-Cola Company?s marketing history, from the founding of the company in 1886 until today. The Coca-Cola Company has been superior on the market for over a century. It has also developed along with the urbanisation of its society, which is interesting in a modernization perspective. The essay investigates the marketing strategies of the company, with focus on three themes: gender, sponsorship and interactive culture phenomenon.

Our reason for this study is to research how non- profit organizations focused on fundraising, market themselves to create and keep the relationships with their potential and existing contributors. With this study we also want to create an image of the meaning of marketing, applied to non- profit organizations focused on fundraisings, struggle towards attracting more contributors. We also aim to research what our respondents believe will be the outcomes of marketing on nonprofit organizations in the future. For this essay we have chosen a qualitative method which consists of six interviews with respondents whom have different knowledge and experiences of the non- profit sector. We chose this method to be able to view our main subject from different aspects and through the interviews also form a more profound picture of the non- profit sector and also, finally, se what the respondents think about the issue.

I detta arbete studeras hur word of mouth fungerar i praktiken. Word of mouth är passerande, verbal och informell information. I huvudsak handlar det om rekommendationer men även generell information från en person till en annan. Word of mouth är ett mänskligt fenomen som har funnits sedan urminnes tider då människor är kommunicerande varelser. På senare år har dock fenomenet word of mouth blivit mer uppmärksammat, av både marknadsförare, forskare och företag.

Studies in the recent years have showed that the preschool playground is important for both the physical and emotional development of children. The Botkyrka local government has decided to improve their preschool playgrounds in order to take advantage of these studies. The administration of childcare and education in Botkyrka is arranging a network between the different preschools where they work together to improve their outdoor environments. The network is arranging workshops and seminars where people from the different preschools can come and gain inspiration for improvements of their own preschools. The administration of properties has created a document where they describe the changes that are supposed to be made to the different outdoor environments. Through the administration of properties and the person who is responsible for the outdoor environments I was introduced to their work with the preschool playgrounds.

The purpose of this thesis was to study how internal marketing affects service quality in the tourism industry. It was decided to conduct a case study on two hotels with summer seasonal employees. Pite Havsbad and Strand Hotell Borgholm were chosen as study objects. The case was based on interviews with the hotel manager at Pite Havsbad and the vice president at Strand Hotell Borgholm, who coordinates the internal marketing at the companies. The findings were that seasonal employees do not affect service quality much.

Gender balance within the business administration field at university level is an area that has gained increased attention in the last decade. As gender balance contributes positively to the scientific and educational achievements within all disciplines, many studies have tried to understand the decision-making processes of students when selecting a business specialisation. However, little attention has been devoted to the finance discipline although there is a remaining gender imbalance within the field at higher-level economic studies. This thesis was performed as a qualitative case study and is based on interviews with second-year bachelor students facing their choice of specialisation at the Stockholm School of Economics. Through an application of the Theory of Reasoned Action (TRA), this study aims to examine factors that influence female business students' intentions to choose a specialisation.

The purpose of the paper is to explore of what importance network relations are to the small fashion company Clemens en August. Clemens en August is a new German fashion label, which has the goal to become established in the high-end segment. The company uses an innovative sales strategy, directly distributing its products to the end costumer. The theories used will serve as a tool to analyze Clemens en August 's strategy from a network perspective. As the Bachelors thesis nr: 12464 ?Clemens en August ? A Network Perspective?, authors; Malin Elmlid, Biancastella De Angelis and Carsten Juldorf, date of approval 2006-01-11, contains delicate data about the studied company we have decided to classify it as secret.

Sammanfattning  ?Corporate Social Responsibility ? En kvalitativ studie kring hur lönsamhet påverkas av ett företags samhällsansvar.?Datum: 31 maj, 2013Nivå: Kandidatuppsats i företagsekonomi, 15hpInstitution: Akademin för ekonomi, samhälle och teknik, EST, Mälardalens HögskolaFörfattare: Philip dos Santos Jadidi, Winny Giang & Bljerim Sokoli.Titel: Corporate Social Responsibility ? En kvalitativ studie kring hur lönsamhet påverkas av ett företags samhällsansvar.Handledare: Jimmie RöndellNyckelord: CSR (Corporate Social Responsibility), Bostad AB Mimer, Relationer, Marknadsföring.Frågeställning: På vilket sätt är CSR lönsamt för Bostad AB Mimer?Syfte: Syftet är utvärdera hur Bostad AB Mimer arbetar med CSR inom olika verksamhetsområden för att uppnå sina kärnvärden (omtanke, nytänkande och engagemang).Metod: En kvalitativ studie baserad sju genomförda intervjuer med Bostad AB Mimers anställda och andra intressenter. Intervjuerna operationaliserades med de teorier som inhämtats från bland annat Google Scholar och LUB search, för att införskaffa god empirisk data för vidare analys och slutsats.Slutsats: De slutsatser som framkommit är att Bostad AB Mimer aktivt arbetar med CSR som genomsyrar hela deras verksamhet med medarbetare som brinner för deras arbete. Företaget tar samhällsansvar genom sina verksamhetsområden som bland annat Jobbpunkt Väst, Gröna Mimer och GrannNet. Bostad AB Mimer arbetar mycket med sociala, miljö och hållbarhetsfrågor samt olika ansvarstagande för att framstå som goda samhällsmedborgare.

Syfte: Syftet med denna uppsats är att utifrån e-kundlojalitetsbegreppet utvärdera hur välgörenhetsorganisationer i dagsläget arbetar med sociala medier liksom hur de kan förbättra gåvogivarnas e-kundlojalitet genom sociala medier. Metod: Våra metoder har både kvalitativa och kvantitativa inslag och består av intervjuer med personal från fyra olika välgörenhetsorganisationer som är väl insatta i arbetet med sociala medier liksom innehållsanalyser av organisationernas profilsidor i sociala medier. Teori: Den teoretiska referensramen inleds med rekommendationer för sociala medier. Därefter följer en redogörelse av relationsmarknadsföring och hur den kan appliceras på välgörenhetsorganisationer. Vidare går vi sedan djupare in på lojalitet respektive e-lojalitet för att visa på hur dessa begrepp ska appliceras på vår empiri. Avsnittet avslutas sedan med en egen modell som ska användas för att analysera empirin. Slutsats: För att förbättra gåvogivarnas e-kundlojalitet genom sociala medier krävs att välgörenhetsorganisationerna lägger mer kapacitet på underhåll av relationer, långsiktigt fokus och tvåvägskommunikation. Vidare behövs även mer arbete kring att skapa psykologiska band till följarna liksom att organisationerna bör se över vilka sociala medier de väljer att vara mest aktiva på.

Liljedal Communication AB is a marketing company with twelve employees in Örebro. In the marketing business is it extra important to work creatively to reach the target market with a message.Creativity is defined as the creation of new ideas where the idea is adequate, useful and feasible. Organisational creativity is created by individuals in the right environment for using their creativity. In this paper we present theories about creative individuals and the situation that affects their creativity. Furthermore theories are presented about different strategies that aim to increase creativity.

This master thesis has been written in collaboration with Science Park Jönköping and is based on a problem related to corporate innovation. Science Park Jönköping believes that there is an untapped potential in existing industry in the form of ideas that are never commercialized. These theories are also supported in the research in which other authors have perceived that the ideas and inventions which do not belong to the core business risk ending up in drawers. If more of these ideas could be spin-offs or other forms of enterprise instead of staying in the drawers it would lead to growth, both for companies and for the society in large.The purpose of the thesis work is to, based on the case Science Park Jönköping, analyze how science parks and incubators can support the commercialization of ideas that derive from industry, who otherwise had been left lying. The work began with a mapping of the Science Park Jönköping operations and the skills they possess, and then other initiatives that aim to commercialize more ideas from companies were examined.

This report is written in cooperation with the Swedish National Road Administration South-Eastern Region in Jönköping. The report is a result of the evaluation to give an answer to the question about how well the function contract has been carried out on the E4 in Östergötlands and Jönköpings län. The evaluation is divided in two hard parameters and one soft.The Swedish National Road Administration is interested in knowing how the standard on the road have been changed during the functions period, which is the reason why the first hard parameter is considering road standard. To evaluate the standard there have been a comparison of values from measures taken every year on the current road stretch. The second hard parameter considers economy.