Clemens en August - A Network Perspective
NetworkClemens en AugustResourcesFashionStrategyManagement of enterprisesFöretagsledningManagementBusiness and Economics
The purpose of the paper is to explore of what importance network relations are to the small fashion company Clemens en August. Clemens en August is a new German fashion label, which has the goal to become established in the high-end segment. The company uses an innovative sales strategy, directly distributing its products to the end costumer. The theories used will serve as a tool to analyze Clemens en August 's strategy from a network perspective. As the Bachelors thesis nr: 12464 ?Clemens en August ? A Network Perspective?, authors; Malin Elmlid, Biancastella De Angelis and Carsten Juldorf, date of approval 2006-01-11, contains delicate data about the studied company we have decided to classify it as secret. The thesis can thus not be handed over to readers outside the Department?s Faculty. On behalf of the Department of Business AdministrationSchool of Economics, Lund University Gudbjörg ErlingsdóttirAcademic Director of Studies