Vad är materialitet? Denna fråga i kombination med den förhistoriska individen, är något av en utgångspunkt för uppsatsarbetet; materialitetsbegreppet och människans syn på tingen som omgav henne. För en vidare finslipning av syftet med just min uppsats, är det att se hur man uppfattat glas under romersk järnålder i Sydskandinavien. Finns det möjligen skillnader i den geografiska spridningen av glaset, sett ur en estetisk synvinkel?Det teoretiska avsnittet grundar sig på den dialogiska teorin i egenskap av kommunikationsteori ? d.v.s.

Syfte: Studiens syfte ?r att unders?ka huruvida civilsamh?llets medbest?mmande i stadsplanering sker p? kommunal niv? p? regelbunden och demokratisk grund, i enlighet med Agenda 2030. Teori: Id?n om ?wicked problems? (elaka/trassliga problem) av Horst Rittel och Melvin Webber (1973) anv?nds som teoretiskt ramverk f?r studien. Teorin f?ruts?tter bland annat att det inte finns n?gon gemensam syn p? problem som hanteras inom stadsplanering eftersom olika akt?rer ser p? deras komplexitet utifr?n sina institutionella logiker och uppfattningar.

Background: Increasing globalization has changed the business environment and also resulted in increased awareness of the consumers and demand for higher standards of social responsibility. The companies brand strategies has gain in importance in order to strengthen their brands. A part of a company's CSR, CRM, cause-related marketing, which is a relatively new marketing strategy and created when companies choose to partner with charities and market it. Garment/clothing industry has as many others come to be shaped by the effects of globalization, but has also endured heavy criticism over the years. This criticism is largely because of the outside world's reaction to the exploitation of developing countries.

F?rorter, omr?den som pr?glas av konsekvenserna av ekonomisk oj?mlikhet och utanf?rskap. Socioekonomiskt utsatta omr?den d?r inv?narna lever i ?r en milj? med f?ruts?ttningar och m?jligheter som ?r f? och emellan en milj? d?r bristf?lliga resurser och f?ruts?ttningar ger kriminaliteten utrymme att trivas i. Alla tycks ha n?got att s?ga om f?rorten, f?rutom m?nniskorna som ?r bosatta d?r.

Bakgrund och problem: V?rderingen av immateriella tillg?ngar enligt IAS 38 pr?glas av betydande subjektivitet, vilket skapar os?kerhet och variation i rapporteringen. Detta f?rsv?rar j?mf?rbarheten mellan f?retag och p?verkar intressenters beslutsfattande. Trots uppdateringar kvarst?r utmaningar, s?rskilt i en f?r?nderlig och digitaliserad ekonomi. Syfte: Att utforska och analysera olika akt?rers uppfattningar av IAS 38 vid f?rv?rv av immateriella tillg?ngar, samt identifiera utmaningar och bed?ma hur v?l standarden fungerar i praktiken. Metod: En kvalitativ ansats med semistrukturerade intervjuer av revisorer och ekonomiansvariga inom olika branscher.

There is a new beverage container on the market, a bottle made out of pure aluminum as a replacement for the traditional container made out of glass. This new container has the potential to reduce both cost and pollution during transportation, the lighter and stronger construction has every advantage compared to the old one in glass. The new container has every possibility to make it on the market. Some of the biggest brands within the soft drink market already use these bottles in countries without any recycling demands like: Coca-Cola, Heineken and Pepsi. The only thing stopping these brands from the Swedish market is the lack of a functional return system, there is only one company that uses the bottle in Sweden today and they take care of their own used bottles.

Marketing has been developed and revalued the last years. The consumer today is moreeducated and is therefore able to have higher demands. These requirements together with theincreased competition is forcing brands to find creative ways to reach their target market.Fashion has throughout history contributed to, and been influenced by, changes in society.Through all times, people have used fashion and clothing as a way to demonstrate their socialidentity and to be accepted. Companies in the fashion industry can be successful if theydevelop brands that attract consumers. To achieve this, companies must find newcommunication tools to reach out to the consumer, among these tools, we find the fashioneditorials.Our aim is to investigate whether product placement occurs in Swedish fashion editorials.Through our thesis we want to explore how consumers perceive the editorials and alsowhether if they are used as a marketing channel.The method is qualitative and the study is based on semi structured interviews and a focusgroup interview.

Syfte: Att testa lågkontrastvisus med och utan bländning, färgsinnespåverkan samt komfort med fem sol- och filtersolglasögon från Multilens, för att se hur var och en av glasen påverkar detta och för att jämföra skillnader mellan solglasen och filtersolglasen i bestämda par.Metod: 28 personer testade de olika solglasen; Pol B, pol G, och pol G15 och de båda filterglasen: C1 pol 3 och 511 pol 3. Resultaten jämfördes var för sig och i sol- och filterglaspar mellan pol B ? 511 pol 3 och C1 pol 3 ? pol G15. Pol G var neutral i sol- och filterglasjämförelsen. Varje glas testades ovanpå deltagarens habituella korrektion för lågkontrastvisus med en logMAR 10% kontrasttavla med och utan Brightness Acuity Tester.

We have conducted a quantitative study investigating whether an Ingredient Branding collaboration between private label and national brands could be executed with success in the Swedish market. The objective was to measure the consumers? response to two products from different product categories, representing hedonic and utilitarian products. We have been able to establish that by adding a branded ingredient to a private label product, one obtains a more positive product attitude as well as a higher perceived product quality and taste. The study also shows that attitudes towards the ingredient brands were improved by the collaboration whereas the brand attitude towards the private label did not change significantly.

Uppsatsen är dels en skriftlig dokumentation av en konstnärlig process i sökande av design genom begreppen fast och följsamt samt gestaltandet, dokumenterat genom fotografi, av ett experimenterande av kontrasterande material. .

Cause-Related Marketing (CRM) is a marketing activity that has grown popular in the USA and studies have been carried out that explore how American consumers perceive and react to CRM. In Sweden, however, CRM has not yet found ground to any greater extent, and therefore there is limited research on how Swedish consumers react to CRM and how they perceive it. In this study, eight Swedish consumers are interviewed regarding their perception of CRM. The main findings of the investigation are that Swedish consumers fit well into a model that is based on American consumers? responses to CRM.

The purpose of our study is to examine the bloggers? influence on the brand?s image to see whether and if so in what way the blogging trend affects the brands. We also want to analyze how companies use bloggers in their marketing. This is a subject that has attracted our interest and that experience has not been touched in a higher extent. Our purpose has led us to the following research questions;Which relationships occur in collaborations between businesses and bloggers from a marketing perspective? In what way in terms of reciprocity can relations be described? To what extent can the credibility through blogs be affected in terms of how brands are presented in the blog? In this study we have used a qualitative method with an abductive nature to create a deeper understanding of our chosen subject.

The competition between brands on a market has led to a differentiation of the product range and the brands shape is more and more important to take consideration to. As a company and as a leader, you must understand the importance of working with a brand building-process int he organization. It is important to take advantage of the core assets you have with the brand and also within the organization.The paper is presenting David Aakers brand building-process witch involves a model for identity and the seed within. Aaker describes that a clear brand identity can help communicate both intern the organization and out to extern costumers, it could help bring clarity to what the brand stands for. And what it wan to send out.

Aim: The purpose of this study is to examine and analyze how insurance companies work to create value and confidence in their brands and then compare whether consumers perceive brands as companies seek.Method: The study is a gap analysis of both qualitative and quantitative in nature containing both interviews with insurance companies and a survey carried out on consumers. The study has been developed by analytical induction.Data: Consists of interviews with representatives from the insurance companies and survey responses from 99 consumers.Conclusion: From the study it can be concluded that the insurance industry is unique in its kind as a difficulty and complexity is obviously applicable to convey an overall impression to the consumer, which in turn will produce a brand value to the company. Creating a high brand value through good marketing where it maintained a good congruence between firms striving and consumer perception, is according to the scientists complicated because the lack of perceived quality affects the the big picture..

The purpose of this paper is to examine the correlation between hotels, their brands and the frontline staff within the industry. A competitive, international environment characterizes today´s hotel industry where brands are one of the strongest sources for a successful position amongst competitors. In the brand delivery, the front line staff is of utmost importance since they in many ways incorporate the brand values and the projected identity of the hotel. Hotels can use a variety of ways to communicate the brands identity to the front line staff in order to create the desired brand behavior, some more effective than others. At the same time the Swedish hotel industry, as many other, is characterized by a high percentage of staff turnovers.