Bakgrund Kommunikation ?r ett centralt begrepp inom v?rden. Spr?kbarri?rer uppst?r mellan v?rdtagare och v?rdgivare n?r de inte talar samma spr?k, vilket i sin tur kan p?verka v?rdkvaliteten, patients?kerheten och patientdelaktigheten. Syfte Syftet med litteraturstudien ?r att sammanst?lla och belysa forskningsbaserad kunskap om hur spr?kbarri?rer p?verkar patienters och sjuksk?terskors upplevelser av v?rdm?tet.

This thesis focuses on how companies in the textile and clothing industry view or interpret the idea of corporate social responsibility. The purpose of the study is to create an understanding for how this view affects the dissemination and the implementation of the idea in the organization and what might be the effects on the organization of those processes. In order to identify any differences in how the view affected the processes I have studied the current discourse on CSR simultaneously with my theory and conducted a comparative case study of two Swedish clothing brands. The theory focuses on the diffusion of ideas and change management within organizations. My data shows that the two companies have different ways of interpreting CSR and that this indeed affects their dissemination of the idea in the organization.

In recent years, more and more people have started to live double lives. Blogs, Facebook, YouTube and Twitter have created conditions so that we increasingly live virtual lives on the Internet. The gathering of people in this way entails both risks and opportunities for businesses. This study aims to explain how the phenomenon of social media has affected trade and service companies in a marketing and communication perspective. The idea for the essay came to us after we had observed how different behaviors in companies? concerning social media could vary a lot, and how we felt that this affected our personal view of the brands.

Syfte: Syftet med studien var att undersöka nyutexaminerade sjuksköterskors upplevelser av deras första yrkesverksamma år och om utbildningen ger en tillräcklig förberedelse inför yrket. Metod: Åtta nyutexaminerade sjuksköterskor intervjuades om deras upplevelser och innehållet analyserades med hjälp av en kvalitativ innehållsanalys. Sju kategorier och 19 subkategorier framkom. Resultat: Studien visar att de nyutexaminerade sjuksköterskorna var förväntansfulla inför sitt nya yrke men kände samtidigt rädsla och oro inför det stora ansvaret och kraven som ställs inom sjuksköterskans profession. Arbetet upplevdes som stressigt och svårt men med hjälp av stöd och gott bemötande från kollegor och arbetsledare kunde arbetet underlättas och sjuksköterskan kunde känna trygghet.

The purpose of this essay is to examine how the two Swedish municipalities, Sigtuna and Nyköping, work with marketing. The study has primarily focused on how these two municipalities worked, consciously or non-consciously, with lifestyle marketing and place marketing. The research-questions that this essay wants to answer are;What is lifestyle marketing and place marketing?Do municipalities use these types of marketing, and who is this marketing directed to?How and why does municipalities use lifestyle marketing and place marketing?To answer these questions, phone interviews were conducted with several important employees within the two municipalities. The results of this study show that the different municipalities have both been using lifestyle marketing, but on different levels, in Sigtuna, it was a strategic choice, whereas in Nyköping, it evolved by itself and was not a conscious choice.

Today automotive manufacturers are facing a crisis with increased pressure to strengthen their brands. To prevent declining results many automakers have chosen to extend its brand to other industries i.e. various forms of brand extensions. Automotive manufacturers have developed an international strategy for what merchandise to offer. The strategy has received an overall positive response, however, it does not apply well within the Swedish market where merchandise is sold in less quantity than abroad.

Warning labels can be used to change the attitude and behavior in the general public. The use of warning labels is also increasing and suggestions have been made to expand their use to more general food products. However, the research regarding the effects of warning labels and how other factors may influence them is limited.The purpose of this study was to develop the research on warning labels and the effects the strength of the brand might have on the warning label?s effect on more regular food products. To achieve this goal a 2x2 factorial design was used where over 200 respondents filled in four different forms.

Bakgrund och problembeskrivning: V?rdering baserad p? subjektiva bed?mningar och sv?righeten att fastst?lla ett exakt v?rde leder till os?kerhet i redovisningen. Utformningen av IAS 36 g?r att f?retag kan g?ra olika bed?mningar i liknande situationer, vilket skapar variation i redovisningen. Att s?kerst?lla en tillf?rlitlig post ?r sv?rt och v?cker fr?gor om hur det hanteras praktiskt.

Studies show that product placement is becoming a more and more common method for companies to use when communicating with consumers. The results of this study can?t confirm nor deny that claim, but instead we offered the observation that as a communication method, product placement and TV-commercials are more similar than revealed at first glance.Cars of the brand Ford appeared in seven out of the 50 motion pictures that made up the sample material in this study. In several instances the values that were communicated regarding the brand matched, completely or in large parts, the values communicated about the Ford brand in Ford?s own commercials.This doesn?t hold true for all companies.

The so called ?ByggaF-method? is a relatively new Swedish method to stop moisture from being built into a building. The method should prevent damages on buildings as a result of mould growth and moisture. The purpose of the method is to include moisture control in the entire constructionprocess, from the projecting phase and all the way to the management phase. Up until now, there is no proof if the method is profitable or not and no studies have been made on the topic.

Denna studie unders?ker vilka regler som finns vid m?ltidssituationen p? olika f?rskolor, vad de grundar sig i samt pedagogers uppfattningar kring dessa och hur makt anv?nds f?r att uppr?tth?lla eller f?r?ndra reglerna kring m?ltidssituationen. I styrdokument som ?L?roplan f?r f?rskolan? (Lpf?18, 2018) saknas riktlinjer f?r m?ltidssituationer vilket kan leda till os?kerhet kring hur de kan se ut. ?r reglerna outtalade och grundade i f?rskoll?rarens egna uppfattningar och normer eller gemensamt best?mda i f?rskolan? Genom en kvalitativ unders?kning med fr?gelista som metod visar resultatet att reglerna varierar fr?n f?rskola till f?rskola och att de innefattar b?de hur barnen f?r bete sig, vad som ska ligga p? tallriken, att det m?ste smakas och att barnen m?ste v?nta p? varandra innan de f?r g? fr?n matbordet.

Bakgrund: Blodburna infektioner utg?r ett globalt folkh?lsoproblem med varierande prevalens beroende p? socioekonomiska faktorer och tillg?ng till v?rd. Sjuksk?terskan har en viktig roll i omv?rdnadsarbetet som utg?r fr?n evidensbaserad v?rd med fokus p? patients?kerhet och smittskydd. Syfte: Syftet var att unders?ka sjuksk?terskors upplevelser av att v?rda patienter med blodburna infektioner i en sjukhusmilj?.

We have been able to draw some conclusions based on our research. First we haveconsidered that the publisher is dependent on a large network and to work closelywith their customers. We can see that the competition in the music industry hasgenerally increased, the technological progress has created new opportunities, and asa result of this, new players have joined the music industry. We have been able todraw conclusions in the fact that more companies and songwriters start up their ownpublishing company, resulting in an increased competition for the individualpublisher.We can also see as a final result that music is used in lots of different contexts andthat the publishers thereby are offered a wide range of business opportunities, but thatthe solvency of the customers has become lower. With this knowledge, we canconclude that the publisher?s power and revenues will increase, and that the publisheras an actor has been given a more important role in the industry.

Bakgrund: Sepsis ?r ett potentiellt livshotande tillst?nd som kr?ver snabb identifiering och behandling. Sjuksk?terskan har en central roll i det initiala omh?ndertagandet p? akutmottagning, d?r tidig identifiering ?r avg?rande f?r patientens ?verlevnad, lidande och h?lsa. Flera faktorer kan dock f?rsv?ra sjuksk?terskans f?rm?ga att identifiera sepsis.

Personal branding is a common phenomenon within the Swedish business world, although less applied on the competitive and fast paced music industry. In order to strengthen Swedish artists' personal brands and to ensure congruence between the artists' presented identities and the target audiences' perceived images, we have developed a model, containing of seven essential factors. The seven dimensions authenticity, credibility, certainty, openness, availability, awareness and timeliness help improve strength when communicating brand identity, as well as minimizing potential discrepancy between identity and image. This report examines the brand strategies within the Swedish music industry through a case study of Sweden's largest pop star, Eric Saade, where Team Saade's communicated identity is compared to the targets audience's perceived image of Saade. Overall, Saade's personal brand has a high level of congruence, except from the clarity dimension, where his words are considered differing from his actions.