The theory chapter is based on a model about brand identity, ?Brand Identity Prism? (Kapferer, 2008, s.183). This model contains six elements which we have supplemented with theories about personal branding. This because the focus and theory on a person's brand identity is almost non-existent. The purpose of the study is therefore to examine how editors at fashion magazines are working with their brand identity in the personal brand and thereby create an understanding of the identity function.

Employer branding, eller arbetsgivarvarumärke som det heter på svenska, handlar om att rätt människor ska attraheras, rekryteras och vilja stanna kvar i ett företag. Ett starkt employer brand är något som har blivit allt viktigare för företagen i kampen om värdefulla andelar på marknaden.  Studier har visat att anställda som är engagerade och trivs på sitt arbete också presterar bättre, vilket leder till ökad produktion och lönsamhetsfördelar. Många företag är inte medvetna om eller uppdaterade vad gäller sitt arbetsgivarerbjudande, det vill säga den anledning som arbetsgivaren ger till nuvarande och potentiella anställda att arbeta för denne. Det kan vara svårt att fastställa vilka områden som behöver utvecklas i företaget och vilka målgrupper som bör prioriteras. Tillgängliga mätmetoder för att få klarhet gällande nuvarande employer brand saknas, vilket har bidragit till studiens syfte att skapa ett mätverktyg för att utvärdera ett företags arbetsgivarvarumärke gentemot nuvarande anställda.

Sammanfattning Uppsatsens titel: Kampen om kompetensen ? En studie av företags interna och externa arbetsprocesser i syfte att utreda vad som utmärker en attraktiv arbetsgivare Seminariedatum: 2007-01-18 Ämne/Kurs: FEK 582 Kandidatuppsats, 10 poäng Författare: Jeanette Mårtensson Ann Svensson Steinberger Johan Uldall-Jörgensen Handledare: Per Magnus Andersson Peter Jönsson Fem nyckelord: Attraktiv arbetsgivare, Belöningssystem, Employer Branding, Kompetens, Motivation Syfte: Studien syftar till att beskriva och analysera hur företag arbetar internt och externt med att upprätthålla sin status som attraktiv arbetsgivare i syfte att rekrytera och behålla medarbetare. Metod: Vi har valt att genomföra studien med en kvalitativ metod och samla in empiri genom en fallstudieansats i form av Små-N-studier. Teoretiska perspektiv: Studiens teoretiska bas består av relevanta teorier inom belöningssystem, motivation och branding, vilka ligger till grund för analysen av företagens interna och externa arbetsprocesser. Empiri: Empirin utgörs av kvalitativa intervjuer med respondenter på sex av Sveriges tjugo attraktivaste arbetsgivare, enligt Universum Communications undersökning ?Attrack Professionals? 2006.

The aim of this study was to increase the knowledge about and deepen our understanding for people who are treated with dialysis in aspects of quality of life and coping strategies. The research questions were: How does the scientific literature describe quality of life and coping strategies from people?s perspective who are treated with dialysis? How does dialysis affect patients and their lives? How/what can the nurses do for people who are treated with dialysis to keep or improve their quality of life. The result is based on eight scientific articles and after interpretation of the result we found six themes that describes how patients have to restructure their lives to a new normal life, how they adapt to a life with dialysis treatment, how dialysis affect their physical condition, witch meaning does the family and others have, how they keep their self-esteem in relation to the dependence of dialysis treatment and which factors are associated with a long life with dialysis..

The project aims to explore how strong brands are built and what they consist of. I will focus on the subject fashion magazine, ambassadors and the different parts that a magazine consists of. Based on the information from research and literature I?m re-designing the Swedish fashion magazine Solo..

Problem: Small companies dominate the skin care industry, and they also face moredifficulties, constraints and resistance in strategy implementation and sustainabilitywork than other operators. Still, the trend of sustainability strategies increasesignificantly precisely in this industry.Purpose: The purpose of the study is to contribute knowledge to the field ofsustainability strategies and motives for the implementation of them in smallercompanies who engage with skin care, in Sweden.Framing of a question: Why do some smaller Swedish companies in the skin careindustry choose to implement sustainability strategies in their business?Literature: The literature functions as a framework for the study and is considered toidentify the possible reasons why small companies choose to implement sustainabilitystrategies or not. The literature is collected before the empirical data.Method: This paper is constructed by a qualitative method approach. The empiricaldata were collected through interviews, by telephone, personal meetings and email,which were then transcribed and the interpreted by a model, which the authors havecreated.Conclusion: Smaller companies are often met by larger resistance and an until up tothe present slowly emerging industry with vague rules and controls as well as ancomparative knowledge of what is good and what is not.

The purpose of this master-thesis in library and information studies is to investigate how different views on children´s literature show up in pedagogical work in preschool. The aim is also to study methods used in the pedagogical work with literature. Are there any connections between views and methods? Is any view predominant or are they used in combination? The question at issue is: "Are there any connections between different views on childrens literature and pedagogical methods in preschool, and if so, how do they show?" The framework of theory is based on epistemological concepts viewing children´s literature by John Hultberg. In "Om humaniora, litteratur och tradition" he sorts out three strategies: the pragmatic, the traditional, and the emancipating.

Aim: Many people react negatively when they find out that I work as an estate agent. They believe that estate agents earn more money then they should. What many do not know is how hard we must work and that it doesn´t suit someone who is looking for an 8-17 work. As an estate agent I thought it would be interesting to found out why the estate agents have such a bad reputation.Method: This essay is based on the interviews with estate agents and branch organizations but also on newspaper articles about real estate agents. Theory is collected marketing, where I have concentrate on concepts of branding, positioning, communication and image.Result & Conclusions: The factors, which I found in my investigation, that have an effect to the bad reputation are; media, commission, the customers and the bidding.

Syfte: Syftet med vår uppsats är att ta reda på hur Landstinget Blekinge arbetar med den generationsväxling som pågår och det svaga intresset hos den yngre generationen samt hur det faktiska arbetet med att vara en attraktiv arbetsgivare ser ut, både inom och utanför organisationen, för att undvika en brist på arbetskraft. Vidare vill vi även undersöka om den bild teorier framställer av den nya generationen skiljer sig mot uppfattningen som chefer inom Landstinget Blekinges har. Syftet är också att se hur väl Landstinget Blekinge arbetar med att bli en attraktiv arbetsgivare i jämförelse med SKL:s bild och därmed bidra till ökad medvetenhet kring arbetet med generationsväxlingen samt de utmaningar och svårigheter som kan finnas i samband med den. Metod: Undersökningen är baserad på en kvalitativ, abduktiv metod och semistrukturerade intervjuer med tre personalchefer, en förvaltningschef samt kommunikationsdirektören inom Landstinget Blekinge. Resultat: Våra resultat visar att Landstinget Blekinge har en skriftlig varumärkesstrategi för vad som behöver göras.

This thesis tries to explore how different strategies of internal communication are used in actual situations within an organization. Specifically, the purpose is to investigate how the internal communication within the Swedish University of Agricultural Sciences (SLU) has been carried out during their work to change their organizational structure, and, how this can be understood in terms of existing theories for strategic communication. The research questions explored are:What are the chosen strategies used to communicate the changes internally?How can these strategies be understood in terms of existing theories?What are the views of the employees on the communication and what are the relations between their views, the chosen strategies and existing theories?The theoretical ground work chosen is mainly the work by Cornelissen (2008), Dalfelt (2005), Johansson (2011) and Larsson (2008). The method chosen for the empirical part of the study is semi-structured qualitative interviews.

The question whether controlled vocabulary or natural language free-text terms is the most effective search strategy has occupied researchers in LIS for many decades. This Masters thesis is an empirical study which aims to compare these two search strategies in LISA Library and Information Science Abstracts, an online bibliographic database. 22 topics from the discipline of Library and Information Science were constructed and out of each topic one query for each search strategy was formed. Queries in natural language were formed with terms from different sources, for example dictionaries, while queries in controlled vocabulary were built with terms from LISAs electronic thesaurus. The measures used in this study were precision, relative recall pooling method and overlap.

Title: Strategies for competition ? a study of the Swedish contact lenses market.Authors: Pernilla AArskog and Annika Lange.Background: As a market gets more mature and the competition increases, it is more important for a company to apply the right strategic perspective. There are four fundamental strategic perspectives for a service-oriented business: a core product-, a price-, an image- and a service perspective. This study is a about service management and take its point from the theories from the Nordic School about strategies for competition, customer value, perceived customer quality and customer loyalty.Purpose: The main purpose with this study is to analyze and evaluate how the actors at the Swedish market of contact lenses should compete to gain further competitive advantages.Method: The study includes four qualitative interviews with two traditional opticians and two Internet based businesses, but also a survey with 106 contact lens users is included.Analysis: In the analyse part of this thesis it was concluded that the traditional opticians conception about their customer not agrees with what the customer evaluate as important. Many of the customers have thought about changing their optician, and besides that do not recommend their optician, and can there for not be categorize as loyal customers.

Syfte: Syftet med vår uppsats är att ta reda på hur Landstinget Blekinge arbetar med den generationsväxling som pågår och det svaga intresset hos den yngre generationen samt hur det faktiska arbetet med att vara en attraktiv arbetsgivare ser ut, både inom och utanför organisationen, för att undvika en brist på arbetskraft. Vidare vill vi även undersöka om den bild teorier framställer av den nya generationen skiljer sig mot uppfattningen som chefer inom Landstinget Blekinges har. Syftet är också att se hur väl Landstinget Blekinge arbetar med att bli en attraktiv arbetsgivare i jämförelse med SKL:s bild och därmed bidra till ökad medvetenhet kring arbetet med generationsväxlingen samt de utmaningar och svårigheter som kan finnas i samband med den. Metod: Undersökningen är baserad på en kvalitativ, abduktiv metod och semistrukturerade intervjuer med tre personalchefer, en förvaltningschef samt kommunikationsdirektören inom Landstinget Blekinge. Resultat: Våra resultat visar att Landstinget Blekinge har en skriftlig varumärkesstrategi för vad som behöver göras. För att lyckas attrahera den yngre generationen behöver de dock vidta ytterligare åtgärder för att lansera sin strategiska plan och börja det egentliga arbetet med employer branding om de vill bli en attraktiv arbetsgivare för den yngre generationen..

This work is meant to contribute to the research of adaptation studies by focusing on a special case: the transformation of a fictional diary into a movie. In order to sustain the form of the literary source the adaptation to movie requires certain strategies. Först of all, the diary genre is characterized by a one-dimensional narration. Second, diaries only supply a few written dialogues, hence this "void" has to be compensated and filled by media specific measures. Third, the investigated diary is a story of individualization and emancipation of a single woman.

This study intends to use a text analysis and analyze Findus crisis communication, on their website, about the horse meat scandal in February and March 2013. The main focus is to examine if Findus crisis communication can be connected to Beniot?s image repair strategies and the rhetorical appeal forms, in five press releases and four blog posts, and also if they are different depending on the media format. The results show that Findus usually used three of the five image repair strategies and the three appeal forms (ethos, pathos and logos) interacted and therefore became Findus crisis communication consistent in all material. The results also show that Findus had a clear position because they conveyed a consistent message..