The aim of our study was to increase the awareness of the importance of implementation when a policy document is widely introduced. We wanted to examine how a political decision was implemented on different levels in a social care administration. We also wanted to examine the discretion related to the decision on different levels in the organisation, and if the work is followed up. The theoretical frame of reference in our study is Vedung?s implementation model and Lipsky?s theory about street-level bureaucrats.

Berättelser har sedan urminnes tider fängslat och fascinerat människor men idag är berättelsen inte bara ett sätt att förmedla sagor och fabler utan sker även inom företag och organisationer. Kraften i berättelser har under de senaste decennierna börjat användas inom företagsvärlden för att förmedla berättelser om företag och varumärken. Detta sätt att använda berättelser har kommit att kallas storytelling och är en populär strategi inom marknadsföring idag. Storytelling har blivit ett allt viktigare inslag i marknadsföring hos företag inom livsmedelsbranschen då konkurrensen från inhemska och utländska varumärken har ökat i samband med Sveriges inträde i EU. Syftet med uppsatsen är att ur ett företagsperspektiv undersöka hur företag använder storytelling i sin marknadsföring för att stärka sitt varumärke.

Projektets syft e har varit att ta fram ett par nya så kallade OTGskidglasögonför Scott Sports. OTG innebär speciellt anpassadeskidglasögon för glasögonanvändare. Konceptet ämnar också att geScott konceptuella lösningar för framtida produkter.Scotts produktportfolio sträcker sig över kategorierna cykel,motorcykel, vintersport och löpning med mottot ?innovation,technology and design?.Projektet har bestått av en analysfas, en kreativ fas och enpresentationsfas.Analysfasen har till stora delar bestått av användarstudier.Referensskidglasögon har testats, testmodeller byggts och testats,enkäter utförts och i den kreativa fasen har designförslag skissatsfram. Resultaten har analyserats och lett fram till en slutresultat.Slutdesignen är genom sin ram och totalvolym anpassad för OTGanvändare.Flera konceptuella funktioner och lösningar har tagitsfram: 1) Vidareutveckling av Scotts patenterade ?Scott fi t-system?.2) Ett nytt strapsystem som ger användaren möjlighet att göra sinaskidglasögon personliga samt passar åkare som har ?strappen?under hjälmen.

Brandskydd i byggnader med antagonistiska hot är inte reglerat i svensk lag. Byggnader som kan utsättas för antagonistiska hot med brand som följd kan innehålla samhällsviktig verksamhet, exempelvis ambassader och militära anläggningar. De svenska underrättelsetjänsterna för polis och militär anger att hotnivån för terrorism är förhöjd i Sverige. Myndigheten för samhällsskydd och beredskap har gett Fortifikationsverket i uppdrag att ta fram en handbok för hur byggnader ska göras säkra utifrån den hotbild som finns. Syftet med föreliggande examensarbete är att söka ta fram underlag för hur byggnader kan skyddas mot antagonistiska brandhot.

Problem formulation? Are there any factors affecting the choice of marketing strategy?? What is it that determines the degree for the company to use a standardized or a adapt marketing strategy?? How profitable is Scania's marketing strategy in each country?Objective: The overall aim of this study is based on local adaptation and global standardization to compare the degree to which the company Scania chooses to adapt or standardize its marketing to the South American and Asian markets.We also aim to compare and describe any factors that affect the countries' differences in marketing strategies and to evaluate and measure the profitability of marketing strategies in each market.Methodology: The study is limited to Scania's marketing in the truck market in Argentina, Brazil, Malaysia and Singapore from 2006 to 2010. In order to answer the study's problem formulation and purpose we have chosen to combine a qualitative and quantitative approach. Four interviews were conducted with marketing executives from Argentina, Brazil, Malaysia / Singapore and Sweden. We have also chosen to examine Scania's annual report and include figures on the market shares of Scania in the respective countries and the number of sold Scania truck which is then compared against the number of registered vehicles by country.

The purpose of this study is to investigate how the Swedish newspaper Sportbladet watches over the Olympic games in Sotji, 2014. This study aims to find out why certain topics is more popular writing about and why others are not. The study also analyses the news distribution in terms of gender and nationalism.To find answers to this questions, a quantitative content analyses was used.  The results is based on 220 texts collected from eleven days news reporting in Sportbladet. Ice hockey and cross-country skiing was, without a doubt, the most popular sports according to news, interest and reporting. These two sports occupied a great deal of space in the newspaper and also had most articles.Furthermore, this study shows the domination of men amongst news pages according to both space and frequency in Sportbladet during the Olympic games in Sotji. In spite of that fact, women was assigned more space in the news paper throughout the Olympic games compared to the daily reporting.

This project investigates how team sports can be used to include young women in public space aswell as how through the addition of a sporting facility adjacent to three schools can be used as a stepping stone for the young people of Dharavi to have a chance at a brighter future..

Olika teorier kring varumärkeshantering och varumärkesbyggande ställs mot empiri och sekundärdata från tre fallföretag som bytt eller ska byta namn. Empirin är insamlad via kvalitativa intervjuer under våren 2006. Fokus ligger på huvudfallet, E.ON, och hur deras namnbyte gått till och vad det fått för konsekvenser på företagets varumärkeshantering. Resultatet diskuteras utifrån överförbarhet och förslag till fortsatt forskning. Det innebär i korthet att ett namnbyte påverkar flera aspekter av ett företags varumärkeshantering bl a såtillvida att arbetet med att skapa varumärkeskännedom initialt intensifieras.

An efficient market implies that the use of fundamental analysis should not result in excess return, and that any return exceeding the market average can be explained by compensation for risk, accord-ing to The Capital Asset Pricing Model (CAPM). The focus of this study is to test whether the suc-cessful investment strategy developed by Piotroski (2000) generates excess return on American data, after risk adjustment by using Fama & French?s (1993) 3-factor and Carhart?s (1997) 4-factor CAPM. Initially we form stock portfolios based on companies characterized by high book-to-market values, additionally, we divide them into different performance classes by ranking them with Piotroski?s (2000) measure of financial performance, F_SCORE.

In recent years, awareness of the climate change has increased around the world. Environmental issues have been taking into consideration, both by individuals and companies. Therefore the demands for new environmental friendly technology have increased, also known as cleantech. To further establish and develop cleantech it requires capital. Venture capitalists have as well seen the potential.To increase the number of Venture capital investments in cleantech, it is important the investments generate good returns.

The purpose of this study has been to maintain a deeper understanding of how unestablished, professional musicians can get discovered by the music industry by communication, branding and positioning of their brand at social media.We found that fans have a greater impact on unestablished musicians than we previously thought. They have to create an identity for their brand, keep active on social media and engage their fans. Musical artists must maintain an ongoing dialogue to keep their fanbase, preferably with emotions involved. No fans equals minimum attention from the industry. Uniformity and professionalism is also important, because it evokes seriousness.

In this thesis we compare how different strategies in choosing attribute values affects junk mail filtering. We used two different variants of a naïve Bayesian junk mail filter. The first variant classified an e-mail by comparing it to a feature vector containing all attribute values that were found in junk mails in the part of the e-mail collection we used for training the filter. The second variant compared an e-mail to a feature vector that consisted of the attributes that was found in ten or more junk mails in the part of the e-mail collection we used for training the filter. We used an e-mail collection that consisted of 300 e-mails, 210 of these were junk mails and 90 were legitimate e-mails.

Private labels have been increasing a lot during the last 30 years. The reason is great margins and it also works as an aid to build a store's brand. The problem is that private labels take market shares from national brands. Retailers need to have a good mix between these products and adopting category management without being influenced by opportunism, which can lower the profitability of a category. The purpose of this study is to examine and describe how private labels are prioritized in the category edible fat.

The purpose of this study has been to maintain a deeper understanding of how unestablished, professional musicians can get discovered by the music industry by communication, branding and positioning of their brand at social media.We found that fans have a greater impact on unestablished musicians than we previously thought. They have to create an identity for their brand, keep active on social media and engage their fans. Musical artists must maintain an ongoing dialogue to keep their fanbase, preferably with emotions involved. No fans equals minimum attention from the industry. Uniformity and professionalism is also important, because it evokes seriousness.

The purpose with this essay was to examine and bring a deeper comprehension about brands as a phenomenon. We also wanted to study if strong brands could develop in to strategic competition means and by that expand their market range. To do this we used a qualitative method. We started by gathering a theoretical basis. This gave us a platform, which helped us learn more about the subject, brands.