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6914 Uppsatser om Brand knowledge - Sida 56 av 461
Vikten av kunskap för återvinning : En analys av Gästrike Återvinnares attitydundersökning
This study is intended to increase the understanding of the impact of knowledge on recycling levels. The investigation will furthermore look for other factors in the inquiry that influence the recycling level. I?m also going to try and develop a model for what influences the recycling level according to the basis of the investigation..
Ett ledarskapsperspektiv av innovation och knowledge management : - En kvalitativ studie
I organisationer idag bo?rjar det bli mer och mer centralt att fokusera pa? medarbetarnas innovationsmo?jligheter och kunskap. Organisationer bo?r numera fokusera mer pa? den tysta kunskapen och go?ra denna explicit fo?r att utnyttja den fulla potentialen till innovation. I dagens organisationer kra?vs det a?ven att medarbetarna va?gar arbeta o?ver gra?nserna och att ledningen tydliggo?r att allas input inom organisationen va?rderas likva?rdigt.
Barn och natur : En undersökning om förskoleklassbarns uppfattningar om natur och mijlö påverkas av tidigare års undervisningspedagogik
Knowledge of ecological processes are a basis for the understanding of important environmental issues. Through qualitative interviews, 8 preschool class pupils have replied to questions concerning the concept nature, disintegration and environment. The aim of this survey was to examine what attitudes and knowledge children with different pedagogical background have about the nature and the environment.The result of this survey in whole demonstrates that all pupils have good and equivalent knowledge of the nature and the environment, independently of their different pedagogical backgrounds. A difference was however that children that have background from ?I Ur och Skur? (a Swedish outdoors preschool program) know the names of all small bugs that were in the survey.
Jämförelse av stenull- och polyuretanisolering : Brand- och fuktegenskaper i passivhuskonstruktion
This report compares two different types of insulation with regards to fire and moisture. The materials were tested for the company Fiskarhedenvillan AB, for a wall and a roof construction that the company currently uses in the establishment of Sweden's first certified passive house for international standards.Their current material, Rockwool, is compared to a relatively new material on the Swedish market called SEALECTION Agribalance sold by the company ISO Green AB. The material is a type of polyurethane insulation. This insulation material would result in a more efficient execution of the construction as it provides waterproofing and is applied more easily than Rockwool. From a fire standpoint, literature studies and discussions with fire experts led to results.
På spaning efter Cinelitteracitet : En granskning av filmämnet i de nyutgivna läroböckerna för Svenska Gy11
This thesis will explore how the medium of film is treated in the recently published Swedish textbooks and how these textbooks take into account the four different aspects of Cineliteracy.Cineliteracy is a theory which advocates the necessity of students' increased cinematic knowledge by presenting the four skill areas that should be included when it comes to teaching film in school. The theory implies students´ analytical skills, contextual knowledge and knowledge of the film canon as well as the development of students' skills to produce films. Cineliteracy theory finds support both within Swedish National Agency for Education and in recent Swedish research.This study includes investigation of eight new textbooks, adapted to the criteria for the new Swedish curriculum 2011. The analysis will be limited to textbooks for the course Swedish 1, since it is mandatory regardless of the orientation of the student?s education..
Framgång på sociala medier för företag i utsatta branscher.
Social media is a relatively new phenomenon that has had a huge impact in the way we communicate in recent years. Today it is used daily by almost everyone and has become a billion dollar industry where corporate existence is increasing by every day. But there is not entirely safe to work with social media since customers and visitors can make comments and investigate what others are writing about the brand and form their own opinion. The purpose of this study is to explain the potential advantages and disadvantages for organizations in vulnerable industries with a focus on insurance companies who works with Facebook. The paper takes its starting point in the convergence culture that explains a cultural shift where consumers are encouraged to search for new information and combine content from different media.
Att lägga märke till ett varumärke
The project aims to explore how strong brands are built and what they consist of. I will focus on the subject fashion magazine, ambassadors and the different parts that a magazine consists of. Based on the information from research and literature I?m re-designing the Swedish fashion magazine Solo..
Varumärkespositionering i serviceföretag : En studie om skillnader mellan banker och fastighetsmäklarföretag
Bakgrund: De flesta är medvetna om att vi matas med och påverkas av varumärken, men sällan om det arbete som ligger bakom ett varumärkes uppbyggnad. Därför är det av stor vikt vid varumärkesuppbyggnaden att förankra de värderingar som företaget vill positionera sig med. För att i sin position kunna differentiera sig gentemot konkurrenter med ett starkt varumärke måste företaget kommunicera samma värderingar, både i den interna och externa marknadsföringen för. Det finns de som anser att man kan utföra detta genom marknadsföring på två skilda sätt, genom att agera ?marknadsförare? eller att agera ?försäljare? gentemot sina kunder, där ?försäljare? ofta är bättre på att skapa relationer där kunden rekommenderar företaget vidare än en ?marknadsförare?.
Vad är vanvård? : - En kvantitativ studie om omsorgspersonalens kunskap om och inställning till lex Sarah och vanvård
Media has reported frequently about elder abuse in Sweden during the year of 2011. The authors have found an interest in elder abuse due to the attention about it and the law about the duty to report elder abuse, which is called lex Sarah. The aim was to investigate, due to quantitative method with surveys, the care givers tolerance to elder abuse, attitude and knowledge about lex Sarah. The result of the thesis was analyzed based on two theories, Lipsky?s street-level bureaucracy as well as Svensson?s, Johnsson?s and Laanemets? theory about knowledge.
Den dolda kompetensen : en longitudinell undersökning mellan åren 2007 - 2009 av fem gotländska småföretag
In this thesis we will discuss the importance of human resource development in smaller companies and if it will change from when the Swedish economy was in an economic boom and later on came to be in a recession. We choose to use a more qualitative approach for this research in order to conduct a more in-depth study of five smaller sized companies located on Gotland, Sweden. In order to limit our research we had as an ambition to answer these following questions:? What obstacles are there when it comes to human resource development and knowledge transference within smaller sized companies?? What can simplify or enable human resource development and knowledge transference within smaller sized companies?? Does the teaching process change to a more tacit human resource development between co-workers when there is less room for conventional human resource development?The result of the research came to show that the biggest barrier, when it comes to competence development within smaller companies, is time. However, our research also showed that a majority of the companies has changed from a more external educational plan to a more internal educational plan which focuses on keeping the human resource development within the company.
Modellering av supra och englaciala vattenkroppar detekterade i markradar data från Grönland
Earth science is a dynamic system science that explores the structures and processes of the earth. Knowledge about the earth is important for citizens since the science is a vital part in the sustainable development of the society. Without good basic knowledge the citizens don?t have the possibility to anticipate in the questions and decision-making that concerns e.g. anthropogenic climate change. In the Swedish school system earth science is not an independent subject until academically studies at the University?s.
Litteraturförmedling på folkbibliotek: Bibliotekariers tankar om kompetens och betydelsefulla egenskaper
This thesis deals with questions about competences and qualities that librarians inpublic libraries find that they need to be qualified suppliers of literature (books andmagazines).Our aim is to problematize the competence of the profession in relation to promotingliterature, knowledge in literature and reading habits. We want to know what librariansthemselves think about their own competences when it comes to supplying andpromoting literature. Does it have to be a leisure interest or do they get the possibility toread during working hours?What do librarians think it means to be a qualified promotor of literature and how dothey acquire the right competence? Do they believe that their competence correspondswith the occupational requirements? How much of their knowledge about literature andpromoting literature comes from personal interest and commitment?We primarily used the theories about competence by Per-Erik Ellström. One of thetheories is the one of implicit and explicit knowledge.
Hur lägger lärarna upp matematikundervisningen i förberedelseklassen? : En studie om lärarnas upplevelser, arbetssätt och svårigheter de möter i förberedelseklassen
National Agency for Education for the results of national sample results show that students with another mother tongue than Swedish have low results with a larger percentage than majority students. Research shows that this depends on their mother tongue and the importance of language in the subject to learn.The purpose of this study was to examine how teachers experience, plan and implement their teaching field of mathematics in the preparatory class. The focus is on two perspectives; an intercultural perspective and a social perspective. The newly arrived pupils in the preparatory class come from different parts of the world which leads to an intercultural classroom being formed. The aim of the social perspective is understand how students integrate into the social in the classroom.I use qualitative methods through interviews.
Fastighetsmäklare : varför så dåligt rykte?
Aim: Many people react negatively when they find out that I work as an estate agent. They believe that estate agents earn more money then they should. What many do not know is how hard we must work and that it doesn´t suit someone who is looking for an 8-17 work. As an estate agent I thought it would be interesting to found out why the estate agents have such a bad reputation.Method: This essay is based on the interviews with estate agents and branch organizations but also on newspaper articles about real estate agents. Theory is collected marketing, where I have concentrate on concepts of branding, positioning, communication and image.Result & Conclusions: The factors, which I found in my investigation, that have an effect to the bad reputation are; media, commission, the customers and the bidding.
Det glokala kompetenslandskapet : Den regionala kunskapsuppbyggnaden vid Växjö universitet samt dess val av hemregion.
Abstract and summaryThe glocal province of competence.The regional building up of knowledge at Växjö University and its choice of home region.The aim of the study is to give views on knowledge and to describe and discuss which home region Växjö University has chosen as its context. Taking my point of departure in the literature and in examples, I illustrate, discuss and examine how three different disciplines at the university have chosen their home regions. The disciplines are history, economics and biology. The study covers the last 33 years.The empirical study, with its focus only on regional matters, is based on four sources. 1.