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6905 Uppsatser om Brand knowledge - Sida 35 av 461
Musik och kunskapsskillnader : -En studie om musiklärares upplevelser kring kunskapsskillnader inom musiken
ABSTRACTMusic and differences in knowledge ? a study of music teachers experiences with differences in musical knowledge. The purpose of this paper is to, out of a music teacher?s perspective, see if the differences in music abilities between 7th grade students are at all, or in some ways connected to the previous schools they?ve attended. I will also research in what areas, in the subject of music, students are differing more, as well as less, in their knowledge. The analysis is based on interviews with six 7th grade music teachers working in the Swedish nine-year compulsory school system.
Att känna sina elever : Fem lärares förhållningssätt till att undersöka förkunskaper hos elever med migrationsbakgrund
This study aims to give an account of five teachers? views and understandings of second language (L2) learners? previous knowledge, as well as, their linguistic and cultural backgrounds. This is carried out by the means of qualitative interviews, where the sampling consists of five primary school teachers at various schools. The findings are presented and analyzed using a thematic analysis. Furthermore, the study indicates that teachers in general have a positive attitude to learning more about their L2 learners? prior knowledge and backgrounds, both for the pupils, as well as, their own sake.
Den kreativa staden: en fallstudie om en stads kreativa näringar
The purpose with this thesis was to describe the importance of the creative industries for a town. We thought that towns could design a strategy to attract creative industries and creative people to establish their business in the town. During the study some important topics, such as a town brand, a town image and a town identity has been identified as factors that can influence and attract people and creative industries. Towns can use these topics in their marketing of the town. The method that we used was a case study: we conducted interviews to collect information about the chosen case study, the town of Skellefteå.
Allmänsjuksköterskans kunskap och attityd gentemot patienter med HIV/AIDS
The aim of this study was to examine nurses knowledge and attitude towards HIV/AIDS patients over the world. A descriptive literature study has been made based on scientific articles from the databases PubMed and Cinahl. The authors have examined the sampling and the falling off of the articles. The result shows that the attitude towards HIV patients is different from one country to another. The attitude was affected by several of factors such as experience, fear, knowledge / education and the nurses attitude and willingness to care for these patients.
Kunskapskompetens ? en samverkan mellan praktisk levd kunskapsgrund och vägledande teoretisk kunskap : Om kuratorer i hälso- och sjukvårdens uppfattning av deras praktiska- och teoretiska kunskapsanvändning i arbetsprocessen
In recent years, the demands for effectiveness and evidence in social work have increased in all work areas, including that of healthcare. This has sparked the discussion on concepts such as practical- and theoretical knowledge and their respective roles in social work. In the light of this, the purpose of this candidate thesis is to investigate healthcare social workers understanding of practical- and theoretical knowledge in the working process as well as their respective influence and importance. This candidate thesis is based on three interviews with social workers from different departments in Norrlands Universitetssjukhus in Umeå, Sweden. To provide range to the thesis, the interviewees were chosen from a purposeful sampling.
Den oretuscherade sanningen - En oretuscherad modells påverkan på konsumenters CSR-uppfattning, attityder och köpintention
Within the subject of retouching there is an ongoing debate about whether fashion retailers should retouch their ads or not. There has been a large amount of criticism to the communication of stereotyped beauty ideals that is used by companies in their marketing. The stereotyped ideals also contribute to negative psychological effects among people. As a response to the criticism, or as a way to differentiate one-self from competitors, retailers are starting to use unretouched models in their advertising. How this affects the consumer's perception of CSR along with the attitudes and behaviors is still unknown.
A First Effort to Visualize Knowledge of a Region? A visualization of Öresund & Shenzhen in the perspective of Knowledge Innovation Zone
We have through our theoretical framework been able to create a simplified measuring tool for a KIZ; the S-TKL. We have found that the S-TKL is possible to implement on the Öresund Region but with some flaws. Even though the Öresund Region has implemented the mindset of a KIZ, accurate statistics are in some areas hard to find. We can also through our empirical findings say that it is difficult to use the S-TKL on Shenzhen. The data we have found gives a good indication of both of the regions.
Kunskapsöverföring och kunskapsbevaring i offentliga organisationer
Denna studie syftar till att belysa hur offentliga organisationer arbetar kring kunskapsbevaring och kunskapsöverföring. Vi har undersökt hur fem offentliga organisationer med olika organisationsstrukturer arbetar med att bevara kunskap inom organisationen, samt hur de överför kunskap mellan medarbetare och till nyanställda. Studien har samlat in det empiriska resultatet med semistrukturerade intervjuer. I analysen diskuteras det empiriska resultatet med ämnen som epistemologiska perspektiv inom knowledge management, maktperspektiv, politiska direktiv, arbetsmiljö samt kommunikationens roll. Resultatet av analysen påvisar bland annat att muntlig kommunikation är en viktig framgångsfaktor i en kunskapsprocess..
Barnbibliotekariers inköp av ungdomsböcker
The purpose of this Masters thesis is to accomplish an understanding for childrens librarians purchases of juvenile books. Two main questions are to be answered: - Which considerations do childrens librarians do when buying juvenile books and which goals and motives are behind their purchases? - What do childrens librarians think that their knowledge and competence consists of and how is that knowledge useful when buying juvenile books? To answer the questions qualitative interviews with five childrens librarians have been carried out. The material has been analyzed through a theoretical construction consisting of theories about collection development, book selection and quality judgments. The conception tacit knowledge silent knowledge from Michael Polanyi has also been used for interpretation.
Frontlinjen, Persson & Madonna : En uppsats om personer som bärare av varumärken
The purpose of this essay is to analyze and understand how people in different ways can take on the role as carriers of brands and understand what part they play in today?s society. Brands are everywhere today and the competitions are becoming harder and harder for the customers? attention and consumption, which is why I am curious of how an individual in a company?s frontline or a celebrity can help the success of a brand. The essay is based on a qualitative method where six interviews have been performed.
Kunskapskraven i religionskunskap 1 - grund för likvärdig bedömning? : Fyra kvalitativa intervjuer med religionslärare på gymnasiet
The purpose of this study is to explore how teachers at Swedish upper secondary schools perceive the so-called value words and knowledge requirements of religious studies 1 as defined by the present curriculum for upper secondary school 2011 (Gy11) how they consider themselves to apply these value words in their teaching, and whether they consider the knowledge requirements as alegitimate basis for equivalentassessment. My studyis based oninterviewswithfour teachers in religious studies at four different upper swcondary schools in the municipalityof Jönköping, Sweden. The results of my study show that the interviewed teachers perceive the value words in the knowledge requirements of religious studies 1,as defined by the present curriculum Gy11, aredifficult to interpret and that the value wordsare not definitive, but interpretable. All teachers use the knowledge requirements in theirplanning of teaching,but also in teaching where they are to concretize the knowledge requirements and value wordsthrough their own examples. Half of the teachers, however, experienced a lack of interest in the knowledge requirements by the pupils, which make it even more important to discuss knowledge requirementswith them, while the teachers?assessment has to rely on these knowledge requirements.
Den riktiga jakten : ett livslångt lärande
This thesis in social anthropology is based on interviews with four hunters from the middle of Sweden. It is about how the hunters get their traditional knowledge and how important it is to grow up and live in rural areas for the knowledge and understanding of hunting. The essay is also about the difference between the hunters from rural areas and the hunters from urban areas. It also examines how the rural hunters speak about the true and real hunter..
Värmebehandlat trä ? att inhämta synpunkter i produktutvecklingens tidiga fas :
This study is a part of a Swedish research and development project that is about heat-treated wood and is led by the Swedish University of Agricultural Sciences and Luleå University of Technology. Products that are heat-treated already exists on the market, foremost the Finnish brand ThermoWood®, bur the project group want to find out if it would be possible to start a Swedish production with somewhat different applications than what is common today.
The heat-treated wood has many attributes that have changed in the heating process. It becomes more biologically durable, it gains stability in form and dimensions and it becomes darker and looses several unwanted extractives such as resin. Disadvantages that can be mentioned are that the wood becomes fragile and the strength properties changes.
My main purpose with this study is to look into customer involvement in the early phase
of product development. I also want to find out if the customers I interview think that the product is worth working with, which means start a Swedish production.
Sjuksköterskors kunskap om perifert inlagd central venkateter (PICC-line)
A peripherally inserted central catheter (PICC line) is a catheter that is inserted through a peripheral vein in the arm and then on to a central vein in the chest. It is used to give injections and infusions and to take blood samples of patients who need treatment for longer periods.The aim of this study was to investigate nurses' perceived knowledge of the care and use of PICC line in wards where PICC line does not occur daily. The aim was also to investigate if the nurses expressed a need and wished for more knowledge to be able to use PICC line, and if PICC line is not used investigate the cause of that.The study was of a descriptive design with quantitative approach. An online survey was answered by 40 nurses from five wards at a university hospital in central Sweden.A large number of the nurses who responded to the survey reported that they lacked knowledge of the care and use of PICC line. Despite this, three-quarters of the nurses usually use PICC line at the infusion / injection / blood tests on patients with PICC line, if they are cared for in their ward.
Sponsring av idrott: en empirisk studie om interaktionen
mellan företag och elitidrott ur ett företagsperspektiv
The purpose of this thesis is to gain a deeper understanding of Swedish companies? use of corporate sponsorships as a tool for communication. The research describes motives and goals of corporate sponsorships, the selecting process and methods used in evaluating its effects. The empirical data has been colleted through interviews with two companies sponsoring athletics at a top level in Sweden. The study shows that the principal objectives and motives companies have with sponsorships are related to brand exposure, image improvement and relationships.