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6905 Uppsatser om Brand knowledge - Sida 36 av 461
Kompetens och ansvar kring hbt och homofobi i skolan : Intervjustudie med lärare i årskurs 7-9
Many reports infer that questions of HBT and homophobia are either poorly addressed or not addressed at all in schools today. This study is based on interviews with teachers of students aged 13 to 15. It is an inquiry to the teacher's thoughts about, knowledge of, and sense of responsibility to inform students of the subjects 'Queer', 'HBT', and 'Homophobia'. Who is responsible for educating the students regarding these subjects and what do teachers think about including these subjects in their curriculum? How do the teachers describe their knowledge of the subjects? Do they require further knowledge themselves in order to educate others in a proper way? The study is grounded in queer theories.
Industrilandskapet i Norrköping : Kunskaper, värden och väg till bevarande
This study focuses the development on the protection of landscapes with old industries and how it nowadays is appreciated by the inhabitants. The overall aim of this study is to increase the knowledge about how the so called industrial landscape in Norrköping became a cultural heritage that the citizens want to protect. The study also aims to investigate the citizens´ knowledge about the industrial landscape in Norrköping, and what value they think that the place possesses. Data was collected by an information research and six qualitative interviews. The interviews where analysed by qualitative methods techniques.
Mot en lärande multiprojektorganisation
How can a multi project organisation use Wiki to support improvement of knowledge management and project evaluation to become a learning organisation? The main purpose of this thesis is to give management and employees a better understanding of how Wiki supports knowledge management and project evaluation. The second purpose is to illustrate possible difficulties and pit falls that comes with the implementation of Wiki based learning. The theoretical framework initiates by explaining multi project organizations, then describes Argyris and Schöns theories about organizational learning and learning organizations. The second half of the theory chapter brings up theories about important areas for a learning organization.
Socialdemokraterna, Miljöpartiet, Folkpartiet & Moderaterna i integrationsdebatten
Title: A study about conditions for leadership in knowledge-intensive firms.Authors: Cecilia Ekström and Niklas SandbergKeywords: Leadership, knowledge-intensive firm, hierarchies, followers.Background: Leadership is becoming one of our greatest social myths and is considered a total solution for many problems that occur in an organization. The view of leadership is usually from a top-down perspective, which contributes to an often underestimated view of the follower. Just as it is important to understand the leader's view of leadership, it is important to understand how employees view the structure from which the leader derives its legitimacy. The existing conditions in knowledge-intensive firms, such as autonomy, place special demands on the formal leadership.Purpose: The purpose of this study takes an employee perspective, to understand what the conditions are for formal leadership in knowledge-intensive firms.Method: A qualitative research method was used and empirical material was collected through interviews with employees in knowledge-intensive firms. The empirical material was analyzed by the respondents? mental images which were set against the theoretical framework of the thesis.Conclusions: The conditions for formal leadership in knowledge-intensive firms make it advantageous to have a leader with a withdrawn role.
Global uppvärmning : A survey of students? knowledge about the phenomenon
Global warming is one of the most debated environmental issues right now, and it could be argued that it is important to study how the phenomenon is treated in schools. The main purpose of this study is to put students? knowledge about global warming in relation with the control documents for chemistry, biology and physics studies. Interviews have been conducted with six students in the 9th grade. The conclusion of the survey indicates that the students generally have a satisfying knowledge about the phenomenon and that they know how they should behave from an environmental perspective..
En undersökning om hur ett företag arbetar för att minska luckan mellan Brand Promise och Brand Delivery
Ett varumärke är bra för kunden på många olika sätt, först och främst så talar varumärket om ursprunget eller tillverkaren av produkten eller tjänsten, men det allra viktigaste som varumärket gör för kunden är att det ger kunden särskild mening och någonting som kunden förhoppningsvis kan identifiera sig med. Om kunden har information om varumärket så behöver han/hon inte leta så mycketefter information om varumärket vilket är bra ur ett ekonomiskt perspektiv då sökkostnaden blir låg.Vårt syfte med den här uppsatsen är att få en inblick i hur ett företag arbetar med att minska luckan mellan Brand Promise och Brand Delivery. Vi ville jobba mot ett lokalt företag eftersom vi är från området båda två och eftersom GavleNet har en aktuell och intressant produkt så valde vi arbeta mot dem. Vi har utfört muntliga och skriftliga intervjuer för att samla in data och även använt oss av relevant litteratur samt sökt i databaser och även på andra sätt utnyttjat Internet. Vi valde att arbeta utifrån en modell som heter ?Brand Relation Management Model?, den består av åtta faser: vision, kultur, identifiering, fastställa, arkitektur, engagera, kapitalisera och mätning.
Elevers föreställningar om vattnets kretslopp och växtens liv : Har eleverna tillräcklig kunskap inom dessa områden för att diskutera hur miljöförstörning påverkar vatten och växter?
The purpose of this investigation is mainly to study if pupils have enough knowledge concerning the water cycle and the life of the plants?, and what kinds of household word they have, to discuss pollution within these areas. I also studied how the pupils? knowledge are holding up against what the course-plans says, since it have come to light by other investigations that knowledge are insufficient within the nature-oriented (No) subject in school.The survey has carried out on 28 pupils in a 5th grade, with help of a questionnaire survey. Their teacher has been interviewed and I have studied their local course-plans and also the pupils? schoolbooks in No.The result of the questionnaire survey indicates that the pupils had insufficient knowledge within the areas of plants? life and pollution, something their teacher had a presentiment about.The conclusion is that they need to go out more often in the nature and see how the plants and the environment are affected by different factors.
Varumärkeskapital : Skapande av varumärkeskapital för företag verksamma inom en marknad för snabbrörliga konsumentvaror
Varumärkeskapital är det mervärde som ett varumärke ger en produkt i förhållande till om varumärket inte funnits på produkten. Konsumentbaserat varumärkeskapital innebär vidare att det är i konsumentens medvetande som varumärkeskapitalet existerar. Snabbrörliga konsumentvaror kännetecknas av att de köps ofta och att deras kontakt med konsumenten är begränsad, vidare är de ofta lätta att byta ut.Den här studien undersöker genom kvalitativa intervjuer hur företag bygger varumärkeskapital inom en marknad för snabbrörliga konsumentvaror. Åtta varumärkesansvariga på företag verksamma inom en marknad för snabbrörliga konsumentvaror har intervjuats för att få reda på deras syn på byggande av varumärkeskapital inom nämnda kontexten.Hela studien utgår i grunden från fem dimensioner av varumärkeskapital nämligen varumärkesassociationer, varumärkeskännedom, varumärkeslojalitet, upplevt värde samt andra varumärkestillgångar. Intervjuerna har sedan analyserats utifrån dessa dimensioner stött av andra relevanta teorier inom ämnet, analysen har också sin grund i det valda syftet.Resultaten av denna studie påvisar hur varumärkeskapital skapas för snabbrörliga konsumentvaror inom de fem dimensionerna av varumärkeskapital.
Kontrasternas ö : En analys av Ölands image och hur öns varumärke kan utvecklas
Öland?s Business Office is on the verge of developing a strategy for the island?s future tourism. Before any work with developing Öland can be carried out, it is essential to gain an understanding of how the place is perceived today.The purpose of this essay is to study the island?s current image and make recommendations for how the place brand could be developed.The methods used are literature studies and qualitative group interviews. The participants have been inhabitants of Öland and returning visitors from the Kalmar region.
The Workers the Work Environment Discourse Forgot - a critical analysis of the official psychosocial work environment discourse in Sweden
Purpose: To explore how the changes in work life, here represented and depicted through the concepts of knowledge work and knowledge worker, have been incorporated in the official psychosocial work environment discourse in Sweden. Methodology: Critical discourse analysis, contrasting the official psychosocial work environment discourse to literature on knowledge work and knowledge worker, to explore how employees, employers and their relations are constructed within these two discourses; focusing identity, autonomy and power. Using the constructions to make visible how they are articulated, used and dealt with in a real life case from the Work Environment Authority. Theoretical perspectives: Our social world is socially constructed and language is the main tool for constructing it. Discourse analysis is thus not just a tool for deconstructing texts but also for enhanced understanding of our construction of the world and our ability to communicate about it.
Handläggning & Kunskap : En kvalitativ studie om barnhandläggares kunsakpsanvändning i handläggning av LVU-ärenden.
The focus of this thesis is on social workers? knowledge in assessing and making decisions in child welfare cases. The primary aim is to identify what skills or knowledge social workers find most useful within child welfare agencies in Swedish municipalities. Six different types of knowledge, social policy and the approach of child welfare cases are perspectives considered in the analysis. The interviews with social workers were held in three agencies in southern Sweden, in 2014.
Det nya IV-programmet : en kvalitativ textanalys
The purpose of this study is to examine the view of knowledge and the view of learner which are prominent in the ministry memorandum Specific programs and access to vocational programs (U2009/5552/G) and thereby understand the potential impact of the new transformation of the current individual program and what it brings to the students who do not achieve the objectives in grade 9. We have used a qualitative text analysis method. The background to the study describes in particular today's individual program, view of knowledge and view of learner. The result shows that the most prominent in the memorandum is that knowledge is divided into theory and practice, that individualization is the focus and the text shows freedom for interpretation..
Marknadsföring av en god sak : Marknadsföringens karaktär inom insamlingsbranschen
This study will focus on the fund raising market and what characteristics that can be found in marketing in this market. The donations to fund raising organizations has increased lately and therefore we found it interesting to study how their marketing has developed over time and what risks that can be found. When talking about marketing in fund raising organizations it?s difficult to not include the donors. Therefore have we also studied what value creates for the donors and how the organizations work to gain their trust.
Samhällets Sårbarhet för Klimatförändringarna
The effects of the climate changes are expected to generate several substantial direct and indirect consequences on both ecosystems and societies. It is the extent of the negative consequences that determents the vulnerability of the things or the ones exposed. The knowledge of the effects and consequences by a changing climate provides an opportunity to take measures to reduce the vulnerability.Our society?s vulnerability depends on how we choose to act out of the existing knowledge and what measures we choose to take. Karlstad municipality has good knowledge and perception of the increased flood risks the climate changes will generate and the probable consequences that most likely will follow. How the municipality decides to manage the flooding issue is not just affected by the will to mitigate the vulnerability but also by the vision to increase the number of citizens.
En studie om förutsättningar för ledarskap i kunskapsintensiva verksamheter
Title: A study about conditions for leadership in knowledge-intensive firms.Authors: Cecilia Ekström and Niklas SandbergKeywords: Leadership, knowledge-intensive firm, hierarchies, followers.Background: Leadership is becoming one of our greatest social myths and is considered a total solution for many problems that occur in an organization. The view of leadership is usually from a top-down perspective, which contributes to an often underestimated view of the follower. Just as it is important to understand the leader's view of leadership, it is important to understand how employees view the structure from which the leader derives its legitimacy. The existing conditions in knowledge-intensive firms, such as autonomy, place special demands on the formal leadership.Purpose: The purpose of this study takes an employee perspective, to understand what the conditions are for formal leadership in knowledge-intensive firms.Method: A qualitative research method was used and empirical material was collected through interviews with employees in knowledge-intensive firms. The empirical material was analyzed by the respondents? mental images which were set against the theoretical framework of the thesis.Conclusions: The conditions for formal leadership in knowledge-intensive firms make it advantageous to have a leader with a withdrawn role.