As our society moves into a more technical era, journalism and the reporting of culture have had to follow. But where has that left the cultural critique, and journalist/reviewers, in our local newspapers? This bachelor thesis will try to map and explain the change of the cultural presentation in the local newspapers from the day it was firstly introduced as a genre in the modern journalistic world until today ? 1840 and onwards. Whether it has turned into complete tabloid journalism or if it's methods are used to expand the knowledge about the cultural object, it shall be discovered with the help of an analysis of the cultural sections in some newspapers ? both from the last quarter of 2012 (October - December) and one date from two years prior to that.

This study aims to analyse the Swedish Armed Forces website. Through a content analysis with a gender- and organisational culture perspective the study attempts to see how the Swedish Armed Forces portrays women and men. The Swedish Armed Forces is one of the strongest masculine gender coded organisations in our time. Distance caused by gender roles between women and men has been a problem within the organisation, and at the same time they have expectation?s from the society to alter these problems.

That parents should be a part in their children?s education is something that we educationalist wish for the future. Research show that if you have a good relation between parents and school, it can help a student's educational process. In this study I have concentrated on the Swedish minority group Roma. The study is qualitative and based on interviews with Roma.

This essay is about a debate concerning the magazine Axess, feminism and antifeminism - in relation to a issue of Axess called To a new feminism. The theoretical foundation of this essay is Pierre Bourdieu and his field theories. The battles taking place in this particular field concerns the positioning of feminism and antifeminism in the way we culturally interpret these in our society. The essay shows that the magazine Axess (at least in the first edition of 2012) links feminism with a very prominent symbolic capital in a culture context. This discussion can at times seem confusing, and this is probably due to the fact that Bourdieus symbolic capital can be a very abstract concept. The journalist and author Maria Sveland writes about the development of a culture moving towards accepting antifeminism (and also xenophobia). She expresses the opinion that this, to a high degree, is due to actors in the culture domain with a big amount of trust in the public eye has moved towards expressing anti-feministic (and xenophobic) views.

Uppsatsen behandlar ämnet city branding, där undersökningen har för avsikt att bidra till en djupare förståelse för en mindre del inom denna varumärkesskapande process. Genom att sammanföra befintliga teorier inom ämnet city branding presenterar vi en ny teoretisk modell som framhåller betydelsen av att en stads styrande aktör överför sin uttalade vision, värden och framtidsplaner till dess sub-brands. Detta för att kommunicera ett enat budskap, då sub-brands utgör en del i styrande aktörers varumärkespositionering. Den nya teoretiska modellen tydliggör förhållandet mellan varumärkesidentitet och varumärkespositionering genom det vidgade begreppet ledande vision, som i komplexiteten inom citybrandingprocessen kan fungera som ett styrverktyg. Fallstudien utgår från staden Helsingborg, där vi undersöker hur Helsingborgs Stads kommun som en styrande aktör överför sin ledande vision, innefattande uttalad vision, värden och framtidsplaner, till dess sub-brand Helsingborgsfestivalen.

Purpose/aim: The purpose of this thesis is to examine if, and in that case how, the municipality of Umeå worked strategically with its communication during 2014 when Umeå was chosen as ?European Capital of Culture?. The research is mainly focused on the outlines of their communication plan, main goals, what  communication strategies the municipality has chosen to and their choice of media channels.Material/method: Two methods are used for this research; qualitative interviews with four employees within the communication team during Umeå2014 and a text analysis of three formal documents which provide the framework of communication policies and media strategies during Umeå2014.Results: The results clearly indicate a well structured, strategic planning outlined in the formal documents. The four people intreviewed all had a good knowledge of the policies and strategies in the documents, they also described their work in accordance with these..

The leadership within healthcare is a constantly discussed subject. The discussion today is evolving around the physicians' lack of strive towards becoming managers within healthcare organizations. Furthermore the leadership that the nurse practice when becoming manager is on the other hand not discussed. The purpose of this study is to describe important factors of the leadership the nurse practice upon physicians in a healthcare organization as well as to explain why that is. To fulfill this purpose, we have used a qualitative case study research design including a private Swedish healthcare company.

AbstractTitel:Employer Branding: En studie av ?The Employer Brand Mix?Nivå:C-uppsats i ämnet företagsekonomiFörfattare:Hannan Mohammed SeragHandledare:Jens Eklinder Frick & Jonas MolinDatum:2014Bakgrund & syfte:Allt fler företag konkurrerar med varandra för att attrahera ochbehålla rätt personal. Det resulterar i att företag börja rikta sitt fokus på sinanuvarande och potentiella medarbetare.Ur denna bakgrund har begreppet EmployerBranding trätt fram inom marknadsföring. Konceptet Employer Branding går ut på attstärka ett företags arbetsgivarvarumärke för att attrahera och behålla de mesttalangfulla medarbetarna.Barrow och Mosley (2005) har skapat modellen ?The Employer Brand Mix? för atthjälpa ett företag att bli en attraktiv arbetsgivare.

The aim of this thesis is to describe and analyse the ideology behind Sida's cultural aid by using postcolonial theory. We want to analyse the discourse on cultural aid that is found mainly in Sida's publications. The interpretation of the sources is made with a hermeneutic base and by using postcolonial theory in combination with Paul Ricoeur's theories on the function of ideology: 1. ideology as distortion, 2. ideology as legitimation, and 3.

This essay aims to map the ideas behind the Swedish cultural reform called Kultursamverkansmodellen, and how the ideas are forming a discourse. Furthermore it examines the social praxis on the three levels that constitutes the model. The three levels are the state, the region and culture creators/civil society. This is a qualitative study based on primary and secondary sources collected on the three levels. The theoretical frame of reference is based on institutional theory, on Michel Foucault?s lecture on The Discourse of Language, and on New Public Management.

Authors: Maria Bergholtz, Alexander WestessonTutor: Daniel EricssonTitle: Performance Measurement of Creative work ? a culture study at PS CommunicationKeywords: Key Performance Indicators, Organizational Culture, Macro-culture, Subculture,Micro-culture, Art, Business, Creativity, PS CommunicationIn the paper?s introductory chapter, the chosen problem area regarding art and business willbe presented. The paper?s studied empirical case will also be introduced here. This then leadsto the reports chosen research questions:How do the company management and the companies? creative personnel approach differ inthe discussion regarding performance measurement on PS Communication?-What causes these differences?What impact does the corporate culture have in the discussion about performancemeasurement of PS Communication?-Is the corporate culture weak or strong?The purpose of this paper is to resolve the stand still in the discussion regarding performancemanagement by creating an understanding of different people active in the organization?sapproach to performance measurement.

The four grocery chains Axfood, Bergendahls, Coop and ICA, all providing private labels, dominate the Swedish grocery market. Through private labels, it may be possible to convey an image about the grocery chain's overall brand. Furthermore, it is important that the grocery chain's employees have a fairly consistent understanding regarding the company's image to achieve success.The main purpose of this study is to examine how the intended image the Swedish grocery chains head offices will communicate through private labels is perceived among the store employees. The study intends to provide an expanded view among the grocery chains' work on internal communications regarding the image of private labels. The research method is qualitative.

Denna uppsats handlar om en typ av politisk aktivism som kallas Culture Jamming. Målet för denna aktivism är att påvisa att maktfördelningen i världen idag har blivit snedvriden och att alltför stort förtroende har givits åt de ?fria marknadskrafterna? samt politikerna som förespråkar dessa. Aktivisterna, eller ?jammarna? som de också kallas, försöker uppnå sitt mål genom att vända makthavarnas egna språk emot dem.

The purpose of the study was, with initial position from two particular youth homes, to survey the staff?s experiences regarding different youth cultures that might occur at the institutions and how they react to them. The question formulations were as follows: What kind of youth cultures might occur at the institution and how are they being expressed, according to some of the staff members? How do the same staff members, individually, see their role and prospect to influence the type of youth culture that is developing on the institution? Earlier research in the field were used as theoretical starting positions as well as the concepts of ?looking-glass self?, ?the generalized other? and ?the overtaking of roles? in the symbolic-interactionism. Qualitative research interviews were carried through with three of the employees at the two youth homes and the results of the study evinced that both positive and negative youth cul-tures develops at both of the institutions, concluding the fact that youths affect each other both ways.

Consumers are facing a wide selection of brands trying to get their attention. An increasing amount of corporations are incorporating non-traditional media in their marketing strategies as an attempt to build relationships with their customers. However, along with the new opportunities to enhance consumer emotions about the brand, social media has brought along new risks for corporations to face. This paper investigates the consequences of different ways of handling such electronic word-of-mouth (eWOM) crisis on Twitter. Furthermore, we investigate potential differences depending on the credibility of the source that sent the message.