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Authors: Maria Bergholtz, Alexander WestessonTutor: Daniel EricssonTitle: Performance Measurement of Creative work ? a culture study at PS CommunicationKeywords: Key Performance Indicators, Organizational Culture, Macro-culture, Subculture,Micro-culture, Art, Business, Creativity, PS CommunicationIn the paper?s introductory chapter, the chosen problem area regarding art and business willbe presented. The paper?s studied empirical case will also be introduced here. This then leadsto the reports chosen research questions:How do the company management and the companies? creative personnel approach differ inthe discussion regarding performance measurement on PS Communication?-What causes these differences?What impact does the corporate culture have in the discussion about performancemeasurement of PS Communication?-Is the corporate culture weak or strong?The purpose of this paper is to resolve the stand still in the discussion regarding performancemanagement by creating an understanding of different people active in the organization?sapproach to performance measurement. To create a deeper understanding of where thedifferent views have their origin, a cultural analysis will be performed. Then with thatinformation, we hope that we will be able to create a basis for further discussion ofperformance measurement.The methodology chapter is based on a hermeneutic approach and qualitative approaches. Inthis chapter an introduction of the sample that has been made will also be presented and it willalso describe the quality of the research. The chapter concludes with a presentation of theresearch process method.VIThe theory chapter begins with a presentation of the problem between art and business. Thenthe theory behind creative ideal types, culture and power, and conflict will be presented.The paper?s empirical chapter is based on interviews with the two employees at PSCommunication. It also includes revised information from the company?s employeehandbook.The analysis chapter compares the theoretical chapter with the empirical findings, whichcreates an understanding for how situation at the company today. This will culminate into thepaper?s conclusion, which states:The managements and the creators view on performance measurement are different in thatmanagement believes measurement gives them an overview of where in the organization theyare profitable, which creates a strategy for where focus should be. The corporate culture hascentral roll in the conflict because of the differences that exists between the two subcultures.The differences due to management and the creative, belongs to two different subcultureswith a widely different idea on how work should be valued. Two strong subcultures createone weak corporate culture.

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