The purpose of this study is to examine a brand?s green marketing and its consumers? perception of it in order to compare these views. The idea is to find a potential gap and what effect it may have on the brand. A case study has therefore been made with the grocery market brand Coop with focus on organic food. The material used consists of texts from Coop?s website to represent their brand.

Core strength is important in order to be able to do all types of daily activities. One way to exercise ones core muscles is according to the pre- choreographed program Fokus. Previous studies have shown that core training gives better balance and stability in the core and also improved techniques, body awareness and control. Aim: To evaluate the core endurance strength, the balance and the studied individuals self estimated body awareness and control after six weeks of training according the pre- choreographed program Fokus. Methods: A total of 14 people volunteered to participate in the study, six of which completed the study.

Core strength is important in order to be able to do all types of daily activities. One way to exercise ones core muscles is according to the pre- choreographed program Fokus. Previous studies have shown that core training gives better balance and stability in the core and also improved techniques, body awareness and control. Aim: To evaluate the core endurance strength, the balance and the studied individuals self estimated body awareness and control after six weeks of training according the pre- choreographed program Fokus. Methods: A total of 14 people volunteered to participate in the study, six of which completed the study.

This report presents the results of the tests of data rate and signal strength that I have conducted. The tests have been performed in the municipality of Arvidsjaur, Sweden. The report also contains the conclusions I have drawn from the results as well as an introduction to radio and the technology used in the nets that have been testedThe equipment used is:LG G2 cellphone used to test Telias 3GHuawei b593s-22 3G/4G router used to test Tele2s 3G/4GMobile Broadband Gateway R-90 used to test Net1s CDMAThe data rate has been tested with bredbandskollen (www.bredbandskollen.se). The signal strength(RSSI) has been read in the configuration menu of the broadband routers as well as in the cellphone.The conclussions drawn:Net1s net appears to be more used compared to its capacity than the other netsTele2s net has a high and even data rate where it?s signal strength is sufficient.

This report aims to examine how Brunneby Musteri is to update the brand attention for Brunneby Musteri at retail stores. Brunneby wish to assure their brand will catch the customers? eye in the store and therefore get assistance to discover what to improve. The family business Brunneby Musteri (Brunneby) was founded in 1941 and is located nearby Göta Kanal in the county of Östergötland. Brunneby produce products such as lemonade, jam, jelly, marmelade, cider and vinegar.

This report aims to examine how Brunneby Musteri is to update the brand attention for Brunneby Musteri at retail stores. Brunneby wish to assure their brand will catch the customers? eye in the store and therefore get assistance to discover what to improve. The family business Brunneby Musteri (Brunneby) was founded in 1941 and is located nearby Göta Kanal in the county of Östergötland. Brunneby produce products such as lemonade, jam, jelly, marmelade, cider and vinegar.

This report aims to examine how Brunneby Musteri is to update the brand attention for Brunneby Musteri at retail stores. Brunneby wish to assure their brand will catch the customers? eye in the store and therefore get assistance to discover what to improve. The family business Brunneby Musteri (Brunneby) was founded in 1941 and is located nearby Göta Kanal in the county of Östergötland. Brunneby produce products such as lemonade, jam, jelly, marmelade, cider and vinegar.

Authors: Phia Bergdahl & Karin TydénTitle: This is the era of the personal brand ? a study about the role of a personal brand in a professional context in modern societyLevel: BA Thesis in Media and Communication StudiesLocation: Linnaeus UniversityLanguage: SwedishNumber of pages: 54Background In pursuit of being unique and stand out, it has become fashionable to market yourself as a personal brand. According to some experts on the subject, this has become a necessity for survival in the tough competition about the jobs and the customers. With Internet and social media as a natural element in our society, we also have to relate to these channels when it comes to communicating ourselves.Purpose The purpose of this study is to examine the role of the personal brand in a professional context in modern society and to explore Internet involvement in communicating the brand.TheoriesWe have used Bauman?s theory of ?consumer society?, how we live in a society where we are both the consumers and the goods consumed. We have also used Castells?s theory of "network society" and how its growth is changing our culture.

This study has a focus on brand building and brand identity. The overall idea of the study is to examine the Swedish clothing company WeAretheSuperlativeConspiracys brand building tactics and activities. WeAretheSuperlativeConspiracys, or WeSC, is a company that produces and sells streetfashion in over 20 countries and has over 1600 distributors. The company has in the recent years grown to become one of the largest in its segment. The interesting factor in WeSC´s brand building activities is the use of Weactivists.

Sammandrag: Företag strävar kontinuerligt efter att bygga ett välkänt och framgångsrikt varumärke. De strävar efter att tillfredsställa konsumenters behov för att öka varumärkets värde, brand equity. Genom att försöka avgöra konsumenters inställning till ett visst varumärke och deras förhållning till ett utökat sortiment i en ny produktkategori syftar denna uppsats till att diskutera och utforska förändringen av varumärkets brand equity. Vid denna undersökning har H&Ms varumärke och deras nya sportkollektion använts som exempel. Teorin behandlar varumärkets värde, brand equity, utifrån ett konsumentperspektiv samt utvidgning av produktutbud hos varumärken.

The relatively new phenomenon of daily deals has had an amazing explosion of growth during recent years. The concept relies on offering deeply discounted products and services that a number of customers must buy in order to acquire this discounted service. Companies spend valuable resources on marketing to get customers but the effects of daily deals on the brand do not have empirical evidence. What is the customers' attitude towards companies that communicate through daily deals How is their intention to buy from that company affected This is what is the main purpose of this study. To examine how customers perceive a company, in terms of attitude toward the brand and buying intentions, when the company markets through daily deals compared to more traditional promotion.

Med globaliseringen ökar antalet multinationella företag vilket medför att många varumärken byter nationalitet när fusioner och förvärv genomförs. Många varumärken marknadsförs i sin tur med sitt ursprung vilket skapar ett potentiellt problem kring tvetydighet. Studier visar att ett varumärkes ursprung kan påverka konsumenter i deras köpbeslutsprocess då bland annat stereotyper om länder spelar in. Uppsatsens problemformulering är: Vilken betydelse har brand origin för globala varumärken som ägs av multinationella företag? Huvudsyftet är att undersöka varumärkens brand origin avseende hur konsumenterna uppfattar dem samt hur företagen marknadsför dem.

This study aims to disclose how an asymmetric planogram structure of the brand with the highest actual variety may come to affect the brand itself and its category as a whole. The authors of the study feel that there is a gap still unfilled amongst previous extensive research examining how differences in either space or price vary between categories, products or brands. An in-store experiment was conducted by collecting quantitative data from daily sales, observations of customers and questionnaires. The results show that an asymmetric structure leads to customers being more attentive towards the brand, and perceives it to be more dominant over its surrounding competitors. Furthermore, results indicate that the customer perceived variety increases and we see tendencies to changes in sales..

The Swedish population is today exposed to more ads than ever. The number of advertising channels is growing, as well as the number of companies and their advertising expenses. As the products are becoming more alike, the harder it gets for the companies to convince the consumers their product is better than their competitors?. In order to succeed they need to understand what they communicate to the consumers through their different marketing activities, and how that affects the consumers? view of the brand and the product.

AbstractAuthor: Markus Ekström and Albin OlssonAdvisor & examinator: Petter Boye, Thomas KarlssonTitle: Brand Valuation of companiesKeywords: Brand Valuation and Kalmar CountyIntroduction & Problem: The term trademark is originated from the Old Scandinavianbrandr and means stigmatize. A new standard for brand valuation ISO 10668 was adopted in2010, which has created a more reliable valuation method. It used several different methodsbefore, which meant different values but now they have agreed to this standard, which shouldmean that more companies make brand valuation. But that?s not the case, and you can wonderwhy? We also want to see the benefits created for companies, and the benefits companies canget with a valuation of the brand.Purpose: With this essay we want to examine how companies in Kalmar County looks atbrand valuation, if they have made it or not.