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1480 Uppsatser om Brand Associations - Sida 63 av 99

Trust within small-scale forest management - a local case study in Southern Sweden

In the forest sector, non-industrial private forest (NIPF) owners commonly interact with numerous stakeholders (e.g. forest managers, timber buyers, harvesting contractors and advisors) for counseling, planning, selling and hiring. Forest management is therefore built and influenced by the relationships between NIPF owners and other stakeholders. In the local context of a Southern Sweden, the Swedish Forest Agency (SFA) and the Southern Forest Owners Association (SÖDRA) are very influential stakeholders in small-scale forest management. Based on qualitative interviews and by means of grounded theory, an analysis of the relationships between NIPF owners and the mentioned organizations was carried out in order to understand the social context at the genesis of forest management decisions.

Hans Alséns arkiv 1986 - 1992 : Att ordna och förteckna en landshövdings handlingar

Hans Olof Alsén, born 16 august 1926, is a Swedish Social Democrat politician who served as the County Governor of Uppsala from 1986 to 1992. During the 1960s, -70s and -80s he had several political commissions including Member of Parliament and government Undersecretary. In addition he had numerous Board of Directors assignments in different business corporations as well as in non commercial associations both prior to, during and after the County Governor period.This paper describes the organizing and cataloguing of Hans Alsén's personal archives. The documents at hand were deposited at the regional state archives (Landsarkivet) in Uppsala in 2008 and 2009 by Alsén himself. The documents almost exclusively cover the County Governor years 1986-1992.

Co-branding ur ett konsumentperspektiv : En fallstudie av företaget Sony Ericsson

Syftet med uppsatsen har varit att undersöka hur konsumenterna uppfattar varumärkesutvidgningen. Studien har haft fokus på ett fallföretag, Sony Ericsson samt de varumärken (Walkman och Cyber-shot från Sony) som de använder på deras produkter. Vi har samlat in data med konsumenters uppfattningar om co-branding och deras brukande av produkter ur den kategori där de co-brandade varumärkena finns. Vidare har vi sökt efter förklaringar till huruvida det finns någon koppling mellan användandet av Mp3-spelare och digitalkamera i förhållande till betydelsen av varumärkena. Undersökningen har varit helt webbaserad och samlat in över 200 svar varvid 197 har använts i sammanställningen av enkätsvaren.Vi har använt oss av rådande teorier inom varumärken, varumärkeshantering, varumärkesvärdering och varumärkesfusioner.

Sambanden mellan inandningsbara, grova och fina partiklar i luften och strokeanfall i Malmö

In the western world, strokes are the third most common cause of death, hitting mainly the elderly population. Smoking, high blood pressure, diabetes and overweight are known risk factors for causing strokes. Previous studies show that an increased level of particulate matter, PM, is also related to an increased number of strokes. The population in this study consists of patients over 65 years old who live in Malmö. Levels of particulate matter were measured from October 2004 to April 2005 at a central outdoor monitoring site in Malmö.

I vilkas intressen förs den nya svenska biståndspolitiken? En textanalytisk studie i vilkas intresse den svenska biståndspolitiken har förändrats och vilkas intressen som återspeglas i den nya biståndspolitiken.

Introduction: The health for individuals with intellectual disabilities is asubject that is prioritized by the Swedish Institute for Public Health. Socialsupport has been proven to be important for health and quality of life. Despitethis fact there is no research available regarding the influence social support hason health and quality of life for people with intellectual disabilities in Sweden.Aim: To describe social support and the consequence of social support forhealth and quality of life for individuals with intellectual disabilities. Method:A litterature review of research in a defined area with a descriptive design.Systematic searches for articles were done in several databases and ultimately16 articles were chosen. Themes and categories were created with respect to theaim of this study during the analysis of the articles.

Irriterande TV-reklam : Vad det är i TV-reklam som är irriterande och hur påverkar det konsumenternas köpbeteende?

ABSTRACTTitle: Annoying television advertising - What is it about television (TV) commercials that are perceived as annoying and how does it affect the viewer?s purchasing behavior?Level: Final assignment for Bachelor Degree in Business AdministrationAuthors: Benny Berggren and Sofie ErenlöfSupervisor: Jonas KågströmDate: 2012 ? May Aim:Advertising can be found in many shapes and forms such as on: billboards, radio stations, public transport and of course on television. The last form of advertising is possibly one of the most effective and widely used methods of advertising due to the wide percentage of households with a TV in this technological age. One of the problems TV viewers have to face is the wide variety of TV advertisements which are repetitive and can be seen on numerous occasions throughout the day. This is only one of many factors that may cause irritation to the viewer if being executed wrong.

Grundutbud av förpackningslösningar

Today the common people begin to understand the impact of a package. Many choose brand or product with great emphasis on how the outside looks, both in a good and a bad way.The company Gotlands Grafiska gave me the task to create a small basic selection of packages. The target group that the project was based on was craftsmen in the Gotland region. Based on analysis of the market and consumers to develop a range of packages covering a wide range of products sold on the island.During the project a clear theme was the desire to highlight a product and create some sort of exclusivity. It was important to understand how consumers and businesses think about packaging and its function.The result was five different packages, which together cover much of the need for the Gotland crafts and souvenir market.

Sverigebilden - Ett Place Marketing Projekt

I september 2007 lanserades en ny varumärkesplattform för Sverige. Denna uppsats har undersökt hur denna är utformad och vilken betydelse den har för svenska företag. För att genomföra en genomförlig analys har även det svenska varumärket i helhet analyserats. Detta för att fastslå om det har någon betydelse för svenska företag. En kvalitativ metod har använts där den primära data blir de genomförda intervjuerna.

Avblås för torkning av kabel

This report is written on the assignment by Nexans IKO Sweden AB in Grimsås which is a cable manufacturing company. Nexans IKO Sweden AB was in need of help to examine possibilities for saving energy by saving compressed air, in first place by using the compressed air more efficient. The task was to determine the present situation, making the airwipe stations more efficient by reducing the consumption of the compressed air and in turn save money. Even the aspects of the working environment were discussed as the noise levels from the pneumatic systems and engines are usually high. A schedule over the airflow in the factory and the inventory over current airwipessituation was made.

Optimering av tippram : tillhörande lastväxlarvagn Parator LX10-20

Norrborns Industri AB in Bollnäs manufactures truck trailers with the brand Parator. One of their trailers is Parator LX 10-20. The trailer is designed to transport hooklift containers with the option to tip loose goods such as gravel, asphalt and seed. The container is mounted on a frame which is placed on the chassis. To reduce weight a redesign of the trailer is needed.

Hur pa?verkar Gerillamarknadsfo?ring Generation Y? : En studie av Gerillamarknadsfo?ringens pa?verkan pa? Generation Y.

SammanfattningTitel: Hur pa?verkar Gerillamarknadsfo?ring Generation Y? A?mne/Kurs:  Fo?retagsekonomi - KandidatuppsatsHandledare:  Lars HaglundNyckelord: Marknadsfo?ring, Gerillamarknadsfo?ring, Generation Y, Annonsering, Word-of-mouth, Buzz- marknadsfo?ring, varuma?rkesattityd, varuma?rkesengagemang, engagemang online, kommunikation.Bakgrund: Marknadsfo?ring handlar om att skapa och utveckla lo?nsamma kundrelationer. I dagens samha?lle sa? sker marknadsfo?ring runtom omkring oss hela tiden. Pa? grund av detta har Generation Y utvecklat strategier som automatiskt sorterar bort o?verflo?dig och ono?dig information.

Bergteknisk planering vid schaktning av bergslänt

Syftet med denna rapport var att ta fram underlag som ska kunna ligga till grund för en eventuell framtida standardisering av brandvattentillgången på rangerbangårdar klassade som farlig verksamhet. Detta har gjorts genom litteraturstudie på ämnen rörande rangerbangårdar, farligt godsolyckor, brandvattenförsörjning samt lagstiftning som styr anläggningar klassade som farlig verksamhet. Utöver en omfattande litteraturstudie har intervjuer med två räddningstjänster genomförts för att få deras syn på brandvattenförsörjning av rangerbangårdar. I Sverige finns 13 rangerbangårdar som alla ägs av Trafikverket som enligt Lagen om skydd mot olyckor (LSO) är skyldig att i skälig omfattning hålla och bekosta utrustning för släckning av brand. Konsulter har på uppdrag av Trafikverket utfört riskanalyser på några av de rangerbangårdar som är klassade som farlig verksamhet och kommit fram till att brandvattensystemen på flera av rangerbangårdarna måste utredas vidare då de anses vara underdimensionerade och otillräckliga.

Att läsa Lispector med Cixous : Écriture féminine och Stjärnans ögonblick

The essence of literature ? it?s voice, it?s meaning? has always been scrutinized of interest to readers and theorists. The language in itself has the power to revolt against and undermine current and dominant hierarchies. This language can also be of a passive nature, accepting existing norms and dichotomies. This paper has the ambition to examine the language, the voice, of Clarice Lispector in her novel A Hora da Estrela (The Hour of the Star).The theoretical horizon from which I will read The Hour of the Star is that of Hélène Cixous, which can be expressed through the term écriture féminine.

Val av samarbetspartner vid bildande av strategiska allianser för små och medelstora teknikföretag

Background: A majority of strategic alliances do not create value for the participants. One of the main reasons for the high failure rate is an inadequate process for partner selection. If the correct partner is not selected, it can have serious effects on the management of the partnership. This is a serious problem since failed alliances usually are very expensive for the involved companies. Purpose: The purpose of this thesis is to investigate which theoretical factors are important when selecting a partner for a strategic alliance.

When 2 become 1 : En studie kring betydelsen av samarbeten mellan artister och företag

The aim of this study is to create understanding of why companies should collaborate with artists and how artists and businesses build strong partnerships. We also want to understand the development of relations between the music industry and companies, together with the problems, possibilities and implications it has for both artists and corporate identity and brand. The music industry has been changing rapidly during the digital revolution and new problems and opportunities have emerged which the music industry can choose to either embrace or renounce. This study is made with a qualitative approach based on interviews with relevant individuals from the music industry. We have carefully chosen these individuals to counterpart different segments of the music industry and to execute our purpose from various perspectives.

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