The study intends to find easily recognizable indicator species for water quality in the constructed wetland of Flemingsbergsviken. The study is relevant since indicator species can be difficult to determine for common people. Easily recognizable indicator species could improve dialogue between the scientific community, administrative authorities and the general public. Such species could be used in education systems, associations or in information campaigns. Therefore, I have chosen to refer to these species as didactical species.

The present study examines the demolition of a house on Hammarkulletorget in 1996 and the discourse of Hammarkullen, Gothenburg(Sweden), drawn from the perspective of historicization [?historisering?]. I have examined how the past played role inpresentations of Hammarkullen and how the past affected the decision to demolish a house. By examining which role the neighbourhood?spast time played in the perception of the neighbourhood, the thesis aims at providing a better understanding of howthe past can influence and legitimize major changes in the urban environment.In the early 1980s the image of Hammarkullen as a victim of negative publicity is established and this reputation lives beyond thesimplistic and negative descriptions themselfs.

Personalförsörjningen inom omsorgssektorn står inför svårigheter i takt med ökat rekryteringsbehov samtidigt som det kommer att råda en personalbrist. Employer branding handlar om att stärka sitt arbetsgivarvarumärke för att både behålla talangfulla medarbetare och att attrahera presumtiva arbetstagare.Syfte: Syftet med denna uppsats är att göra en fallstudie över hur ett företag inom omsorgssektorn arbetar med sitt arbetsgivarvarumärke.Metod: En kvalitativ metod med tolv genomförda semistrukturerade intervjuer med chefer hos Attendo Care. Frågorna är baserade på modellen Employer brand mix som belyser centrala faktorer för ett arbetsgivarvarumärke.Slutsatser: Respondenterna upplever att deras arbetsgivare arbetar aktivt med kvalitetsutveckling och att de erbjuds stora karriärmöjligheter. Arbetsgivaren bör utveckla och förenkla informationsöverföring via den interna mötesplatsen samt fortsätta att erbjuda medarbetarna vidareutbildning..

This paper investigates strategic opportunities for film festivals in a digital film business, with emphasis on Göteborg international film festival and the Swedish film industry. Using a theoretical framework of strategy analysis, the film value chain is examined with special regards to disruptive technology, and the film festival's unique resources are linked to industry structure. It is shown that relationships between actors and across sectors are crucial features of the film industry, and hence a network perspective is added to the theoretical framework. Barriers to entry are shown to be relatively low in all sectors except the cinema market, and it is proposed that film festival's could expand into digital distribution, taking advantage of brand strength, customer loyalty and knowledge of industry. The study adds to the mounting research on film festival practice and its significance for marketing and distribution in the film industry, and highlights the emergence of strategic openings in destabilized networks..

  Purpose/Aim: To achieve a deeper knowledge and better understanding of how Hillary Clinton and Barack Obama use rhetoric figures and body language to convince the people that they are the individual who should be elected as the democratic nominee and if and in which way Internets characteristics take practical expressions in the supply of videos on YouTube and Barack Obamas and Hillary Clintons official websites.Material/Method: Quantitative content analysisMain results: Hillary Clintons and Barack Obamas ability to spread out exactly the information they want on their official websites takes expression in form of videos with only positive information. Hillary Clinton and Barack Obama try to create a form of advertising on their official websites through the publication of these videos. Internets special characteristics are highly visible and realized in the videos on YouTube. Users are very active which take expressions in creative creations of videos. On YouTube there also exists negative information about Hillary Clinton and Barack Obama.

Företag under tillväxt som befinner sig i inledningsfasen av att utveckla ett korporativt varumärke har en del utmaningar framför sig. Vi har funnit att integrationen av nyförvärvade enheter måste hanteras väldigt noggrant och integreras med organisationens övergripande kultur samtidigt som man är öppen för en viss kulturell varians. Vi har också funnit att utvecklingen av det korporativa varumärket är förankrat i organisationskulturen eftersom det är där grunden för de värderingar som sedan ska förmedlas genom det korporativa varumärket bildas. För att detta ska ske krävs således att man lägger stor vikt vid kommunikationen inom organisationen. Genom effektiv kommunikation underlättar man det korporativa varumärkets förankring i organisationskulturen, vilket också innebär att de anställda involveras till att ?leva med varumärket? och blir så kallade ?brand champions?..

This is a qualitative study about child poverty within the school environment. The purpose is to examine how financial resources can affect the social standings of teenagers and how that affects them in school; how the school system view and work with child poverty as well as how they act within the legal framework that requires the school to be free of charge. This was done through analyzing earlier research and conducting five interviews with personnel at three schools for children ages 13-15. Our results show that social standing can be affected by a lack of financial resources, partially due to not having certain mobile phones or brand clothing, partially because they cannot afford to join in on social activities. Furthermore, teenagers view child poverty as shameful and a risk factor for social exclusion.

This paper aims to increase the knowledge about the relationship between football and social sustainability by investigating football as means of crime prevention. In recent times, Sweden has faced a situation where there is an increased level of young people involved in criminal activity. The government has formulated various strategies to deal with the situation and a specific part of civil society that has been given a prominent role within the crime prevention strategy are football associations in socio-economically vulnerable areas. This study therefore examines football coaches' experiences of using football as a crime prevention measure in socioeconomic vulnerable areas. The data has been collected by qualitative interviews with three football coaches.

SAMMANFATTNING SYFTE Syftet med uppsatsen är att beskriva och analysera hur uppbyggandet av ett starkt varumärke går till. Vi kommer att identifiera vilka fördelar ett starkt varumärke för med sig och se hur Sony Ericsson kan dra nytta av detta. METOD Vi har utöver den sekundäradata vi samlat in använts oss av en kvalitativ metod för att genomföra vår studie. Slutsatserna är dragna av den analys som gjorts vid en teoretisk prövning av empirin. SLUTSATS Vi har kommit fram till att Sony Ericsson har stor chans att kunna bli ett starkt varumärke om de lyckas positionera sig som ett företag som erbjuder mulitmediala produkter med unik design och avancerade funktioner.

This is a study of the insect community associated to the wood-decaying fungus Inonotus radiatus found on Alnus glutinosa trees growing in riparian forests at the northern and southern shores of boreal lakes in the province Uppland. Little is known about this particular bracket fungus and its inhabitants. Insects were reared out at the laboratory from samples of fruiting bodies of the fungus taken at five lakes. During the fieldwork in 2009, data about several environmental variables was also taken. After the rearing period, these variables and their effects over the insects were analyzed.

It today's global world we live in the media have started to examine businesses more and more. In addition consumers are expecting more from products, because they are well informed. This means that companies need to market themselves effectively, to convince and get across their message to their customers. Marketing is an extensive process in which different factors must be taken into account. A company must know what the coustomer needs in order to get through to them.

Introduction: Sleep disorders are an increasingly growing public health problem. InSweden, the last decade's increase in sleep problems was greatest among younger agegroups. Studies show association between the use of communication media and sleepinghabits. Objective: The aim is to map sleep habits and use of communication mediumamong adolescents and to study associations between them. Method: The study isbased on a previously collected survey data among high school students (18-21 years)from a coastal town in southern Sweden.

Employer branding, eller arbetsgivarvarumärke som det heter på svenska, handlar om att rätt människor ska attraheras, rekryteras och vilja stanna kvar i ett företag. Ett starkt employer brand är något som har blivit allt viktigare för företagen i kampen om värdefulla andelar på marknaden.  Studier har visat att anställda som är engagerade och trivs på sitt arbete också presterar bättre, vilket leder till ökad produktion och lönsamhetsfördelar. Många företag är inte medvetna om eller uppdaterade vad gäller sitt arbetsgivarerbjudande, det vill säga den anledning som arbetsgivaren ger till nuvarande och potentiella anställda att arbeta för denne. Det kan vara svårt att fastställa vilka områden som behöver utvecklas i företaget och vilka målgrupper som bör prioriteras. Tillgängliga mätmetoder för att få klarhet gällande nuvarande employer brand saknas, vilket har bidragit till studiens syfte att skapa ett mätverktyg för att utvärdera ett företags arbetsgivarvarumärke gentemot nuvarande anställda.

Cloud computing is a new buzzword within the IT-industry, and introduces a whole new way of working with IT. The technique delivers web based services, which results in that the user no longer needs to install an application locally on a computer. Since the application no longer needs to run on a local entity, but in a datacenter located on a service provider, the users no longer need any specific hardware more than a computer with an internet connection. Cloud computing also offers IT-infrastructure and development environments as services, these three service types is better known as cloud services. Through the usage of different types of cloud services, the need for maintenance and hardware is significantly reduced.

The present study examines the demolition of a house on Hammarkulletorget in 1996 and the discourse of Hammarkullen, Gothenburg(Sweden), drawn from the perspective of historicization [?historisering?]. I have examined how the past played role inpresentations of Hammarkullen and how the past affected the decision to demolish a house. By examining which role the neighbourhood?spast time played in the perception of the neighbourhood, the thesis aims at providing a better understanding of howthe past can influence and legitimize major changes in the urban environment.In the early 1980s the image of Hammarkullen as a victim of negative publicity is established and this reputation lives beyond thesimplistic and negative descriptions themselfs.