An analysis in the work of Martin Kellermans comic ?Rocky? of the interaction between the male and female characters and of how each of their gender are portrayed. We are going to find out if it is probable for young adults to be affected by any eventual gender-stereotypes that we can find in ?Rocky? or if ?Rocky? consolidates a stereotypical image of men and women that young adults might have developed through different media. We conduct this analys by first reading through random seleceted ?Rocky? books and present some of the comic strips where men and women interact with each other or discuss the opposite sex..

 An analysis in the work of Martin Kellermans comic ?Rocky? of the interaction between the male and female characters and of how each of their gender are portrayed. We are going to find out if it is probable for young adults to be affected by any eventual gender-stereotypes that we can find in ?Rocky? or if ?Rocky? consolidates a stereotypical image of men and women that young adults might have developed through different media. We conduct this analys by first reading through random seleceted ?Rocky? books and present some of the comic strips where men and women interact with each other or discuss the opposite sex..

The interest in providing a post 9/11 image of Islam to contrast the media?s frequent focus on its practitioners? alleged tendencies toward hostility and violence has in Sweden manifested itself (among other things) in an increased range of courses on Islam given by denominational Muslim organizations. In this paper I examine the construction of Islam by two Muslim organizations that offer education in Islam to non-Muslims in the context of the management?s stated goals of the education. My aim is to illustrate how discourses within these organizations are a result of the combination of local and global conditions..

The focus of this master thesis is the library politics of the French Right wing party the National Front and the debate that followed the application of this politics. This qualitative study is divided into two parts where the critics to this politics represents one side and the adherents the other. The critics are composed by representatives from the French, Swedish and ? to some extent ? international library sector, while the adherent side is made up of politicians from the National Front and their adherents. The empiric material mostly consists of articles published in library, Right wing and daily press.

The purpose of this essay is to develop marketing strategies, from a service management perspective, for camping?s interested in the German tourist as a new target audience. This essay focus upon extending the season for camping grounds on Öland, Sweden. To extend the season we recommend the camping grounds to target a new audience - the German tourist..

This master?s thesis discusses the term physical theatre from a discourse point of view. It also focuses on aspects of power from a field theory perspective. The main theory used is Pierre Bourdieu?s field theory, and I try to apply this onto critical discourse analysis, mainly taken from Michel Foucault.

Inledning: Denna uppsats i företagsekonomi behandlar skyltfönster ur konsumenters synvinkel. Den tidigare forskningen är inte baserad på svensk marknad och övrig litteratur i ämnet riktar sig till detaljister med råd och tips. Undersökningen i denna uppsats lyfter fram kvinnliga konsumenters åsikter och jämför med tidigare forskning och annan litteratur för att observera skillnader eller avsaknaden av dessa.Teoretisk referensram: Marknadsföring och butikskommunikation är hur detaljister når ut till konsumenterna. Butiker bör använda skyltfönster som en del av deras exponering då det är en billig och effektiv reklamplats. Med marknadsföring kan butiker påverka konsumenters köpprocess.

The thesis is based on a case study of a Swedish discussion forum where survivalism and prepping is the main focus. The awareness of an abrupt and immanent breakdown together with a full and thorough preparation for any conceivable threat posed by that breakdown is what legitimizes survivalism and prepping. This preparation, or risk-proofing is 1) grounded in an isolation of the body and its predispositions from perceived risks, and 2) actualized through artefacts, theoretical and practical knowledge and awareness. Stories of the embodied survivalist are also stories of masculine and heterosexual subjects and ?the others?.

Marknaden för köpcentrer har i många år ökat och en rad olika handelsplatser etablerar sigrunt om i landet. Konkurrensen mellan de olika affärshusen är stor vilket har gjort det viktigtatt sticka ut i mängden. Historien visar att många handelsplatser och köpcentrer är väldigt likavarandra i upplägg och utformning, vilket gör konkurrensen ännu mer påtaglig. Kritikermenar att även marknadskommunikationen har varit likvärdig mellan olika köpcentrer ochenligt konsumenternas mening är den bristfällig. En del menar att det krävs en förbättring i sinmarknadskommunikation med konsumenterna för att skapa positiva känslor till respektiveköpcenter.

The purpose of this study has been to find out how service companies work to increase the value of their trademark. A case study with personal interviews was chosen as data collection method and as case study object a service company was chosen. The result of the study shows that service companies strategically work with increasing the value of their trademark. To achieve this, agreement between the company product and the image of the trademark is required..

A film can attract all kinds of emotions and moods of the audience through its audiovisual communications and cinematic expression, in which music plays a significant role in both understanding and interpretation of film content.It is interesting to explore the musical significance and the emotional aspect of the film out of a media and communications perspective and visual communications perspective because it?s a subject that belongs to the communications of scientific discipline as film is a media text which is working both as communicative and as audio-visual medium with its expressive aspects.The purpose of this bachelor?s paper is to increase and deepen the understanding of music's function and significant role in context with its reinforcing sense of visual expression in film. More specifically, it aims to explore the musical value of the expressive aspect of the media text in form of film musical Les Misérables (2012), which has been transmedialised from the novel of the same name, referring to the sound, music and song in relation to the film's visual expression.The research questions are at the core of the essay study: "how is music used to reinforce the cinematic visual expression?" and "how can music signify the narrative and highlight the emotional aspect of the film?" The theoretical framework is based on some of the key scholars assumptions such as Michel Chion (1994) and Claudia Gorbman (1987), who share the same theoretical views that the soundtrack seems powerful when it expresses its participation in a scene?s emotional moods as the music follows the scene?s rhythm, the image?s flow and contributes emotional and musical codes of emotions and expressions. According to Chion sound and image interact together to tell a story where sound enrich the image with expressive and informative values.

Reklam försöker fånga intresset hos likgiltiga och stressade mottagare. Den försöker få oss att stanna till, men vill även bli ihågkommen efter att vi har lämnat den. I den här c-uppsatsen Are you smart enough to be stupid? är syftet att få ökad förståelse för hur Diesels - ett modeföretags - image framställs i dessa annonser. Vi besvarar frågor om vilket budskap annonserna förmedlar till dess mottagare och hur orden smart och stupid tolkas.

Thermography is the assesment of the surface temperature of the horses body and it falls into the categori of physiological imaging. Thermography allows us to portray inflammation and changes in sympathetic tone in a graphical manner. The purpose of this study was to review thermography in equine medicine and to evaluate thermography as an aid in the diagnosis of lamness in horses. Thermography has been helpful to identyfy sprains, stress fractures, shin splints and soft tissue, tendon, ligamentous and nerv injuries and to monitor healing processes during rehabilitation. Routine thermography may reveal inflammatory responses prior to clinical signs. In present study thermograpy gave especially valuabel information in two cases. In one horse reduced blood flow in a. saphena due to a thrombosis were visualised and in the other horse bilateral thoracolumbal radiculopati was diagnosed.

Titel: Landskrona stad i media - En studie av Landskrona stads profil i Landskrona Posten.Författare: Louise OstreniusUppdragsgivare: Landskrona StadKurs: Examensarbete i Media och KommunikationsvetenskapHandledare: Jan StridSidantal: 50 sidor (16604 ord), inklusive bilagor.Syfte: Syftet med studien är att undersöka i vilken utsträckning den bild Landskrona Posten ger av Landskrona Stad stämmer överens med stadens önskade profil och varumärke.Metod: Kvantitativ innehållsanalys samt kvalitativ textanalys.Material: 390 artiklar från Landskrona Posten 2012-2013Resultat: Resultatet påvisar att den bild av Landskrona stad som framgår i den lokala dagspressen Landskrona Posten, ger en relativt verklighetsenligt bild av staden. Balansen mellan artiklar med ett positivt samt negativt anspråk har en jämnfördelning och stämmer även braöverens med den statistiska situationen av brottslighet och segregation som råder i Landskrona.Däremot kan man se stora avvikelser mellan verkligheten, den medialt förmedlade verklighetenoch den önskade profil och image som Landskrona eftersträvar i sitt varumärkesarbete. Tydligaparalleller kan dras mellan den bild av Landskrona stad som Landskrona Posten förmedlar till läsaren och den statistiska verkligheten där mångkulturen är utbredd och antydan till segregation finns, likväl som brottsstatistiken är hög. Självklart är det möjligt att förändra stadens profil och image åt önskat håll men framförallt måste tydliga riktlinjer, stark tro inom kommunen och en statistisk och trovärdig förändring ske innan detta är möjligt. Däremot är inte den bild förmedlad av Landskrona Posten av så stor inverkan som det från början tycktes verka.

The purpose of this thesis is to evaluate 7 different search strategies for content-based image retrieval with respect to retrieval effectiveness. The strategies are based on different levels of resolution implemented by the Haar transformation. The result of the study shows an improvement in both mean average precision and mean recall in strategies based on lower levels of resolution..