Att öka värdet på varumärket i tjänsteföretag
en fallstudie
av Källan Hotell Spa Konferens AB
The purpose of this study has been to find out how service companies work to increase the value of their trademark. A case study with personal interviews was chosen as data collection method and as case study object a service company was chosen. The result of the study shows that service companies strategically work with increasing the value of their trademark. To achieve this, agreement between the company product and the image of the trademark is required.