The postindustrial market increasingly demands service infused products to add more value to the customer in order to be competitive. Much research regarding digitalized services indicates that companies have to be innovative in order to compete on the market. However, companies within different industries face different challenges with digital service development. This study has been conducted because there are little known about the opportunities and the challenges different industries faces with a globalized market. Our research question is what the challenges are and what opportunities does strategic digital service development entails for companies.

Vid årsskiftet 2013-2014 lanserade Ocean Robotics International en undervattensfarkost med främsta syfte att filma och samla in data under ytan. För att farkosten ska kunna operera tyngdlöst i vattnet används ett flytmaterial vars utformning uppnår väldigt höga tillverkningskostnader. Därför finns det efterfrågan ifrån företaget att utveckla en farkost bättre anpassad för produktion, för att på så sätt möjliggöra minskade produktionskostnader.  Dessutom har företagets huvudsakliga kunder angett nya krav och önskemål på produkten, som kräver ett nytt utförande på farkosten för att uppnå kravuppfyllelse. Syftet med detta arbete är att göra en vidareutveckling av undervattensfarkosten som uppfyller nya krav och önskemål, samt är produktionsanpassad. Målet är att ta fram produktionsunderlag till den framtagna farkosten.Arbetet följde en generell, etablerad produktutvecklingsmodell av Ulrich och Eppinger (2008), som innefattade upprätthållande av en kravspecifikation, en konceptgeneringsfas med kombinerade strukturerade och fria metoder samt konceptval.

Through this study we want to enlighten how different companies work with their internal branding and how well they succeed in this process. We also want to examine if there are any differences in this work depending on the companies market position. Following question is used to investigate this process;- In what way and how well are companies working, depending on market position to implement and maintain their work with the internal brand?For the study a theoretical model was created based on our existing theory. The model contains three main variables; create, communicate and uphold; i.e.

The current election is causing a debate in the Swedish media. The parties are trying to convince voters by spreading interesting and informative messages through different kind of media. Social media has emerged as a new way of reaching voters. All the current parliamentary parties have implemented this communication channel into their marketing strategy. People have both admired and judged the channel´s applicability in election campaigns.

Trakealkollaps är relativt ovanligt förekommande hos hästar men är något vanligare hos småvuxna ponnyraser. Sjukdomen har ett progressivt förlopp och är ofta långt framskriden innan respirationssymtom som missljud, hosta och dyspné uppkommer. De tillgängliga behandlingsalternativen ger sällan tillfredsställande resultat och prognosen vid höggradig kollaps med grava symtom får anses som dålig. Syftet med den här studien var att undersöka om och i så fall i vilken grad trakealkollaps påverkar hästens användbarhet, detta gjordes genom att undersöka om det fanns någon skillnad i arbetstolerans och lungfunktion mellan en grupp friska shetlandsponnyer och en grupp shetlandsponnyer med trakealkollaps. Den friska gruppen bestod av tio ponnyer och gruppen med kollaps av fyra ponnyer, varav tre hade trakealkollaps av grad 3 och en av grad 2.

The aim of this thesis is to investigate the procurement of maintenance at SvK. Byunderstanding the process that has led to the current procurement strategy; providesuggestions to how the procurement of maintenance can be improved to ensure thequality of future maintenance of the national grid.A god client can be associated with a number of qualities, ?acquisition competence?.Vinnova describes acquisition competence as the ability to plan, formulate,communicate and monitor. Different businesses and industries have different needsand opportunities and operate in different economic structures which requireadjustments in their acquisition competence. A number of areas have been identified,called areas of focus, where clients can adjust their competences to their markets.The areas of focus are competition, competence/quality, control and communication.By defining the need of acquisition competence for SvK and identifying problems, anumber of suggested strategies have been proposed.

Purpose The purpose is to analyze the parliamentary parties political communication in the social media channels before the election 2010.Methodology This essay is a descriptive study from nine interviews of the responsible people in the parliamentary parties. In addition to that two more interviews were done with social media expertsTheoretical perspective This essay is based on two-way communication and communication strategiesConclusions The parliamentary parties use social media as a complement to traditional media. The purpose is to create dialog and to minimize the gap to the voters, but in many ways it is being used as a one-way communication channel.  The parliamentary parties are trying to use the social media channels in Swedish conditions, but in many ways they try to imitate an American used strategy..

Sweden introduced a development assistance policy in 1952 and thirteen years later Sida, Swedish International Development Cooperation Agency started, in 1965. But in 1995, five separate development assistance authorities came together and established the new Sida as it is today. Sida is Sweden?s representative in the development assistance policy field and they work through projects that have to be presented through a Country Strategy Process (CSP). The aim of this paper is to point out Sida?s perspective on the conducted development assistance policy and what guide lines that are followed.

During the last two years Gothenburg has become a central point in Sweden foractivists in the area of disability. The essay explores which strategies that activist usesin purpose to pay attention to and criticize the Normate. By doing so, five cripactivists have been interviewed about their experiences and feelings about how theymanage to stand up against different types of power relations. The activists describehow they develop different strategies to change their identity positions and takecontrol over themselves.The essay intends to contribute with a crip theoretic view in combination withmaterial feminisms and resistance theory. The conclusions of the essay shows that thenormate is incorporated in both social and material matter and how the activist?s usesthe strategy Critical Disability to negotiate their identity position.

Studiens syfte är att undersöka vilka undervisningsmetoder och strategier som tillämpas i ett urval av gymnasiala Aspergergrupper. Undersökningen lägger fokus på konkreta undervisningsstrategier, elevens grundläggande behov som måste tillgodoses i en undervisningssituation, diagnosens hinder och möjligheter samt hur undervisande lärare upplevelser sitt yrke. I studien intervjuas sex personer som alla har kopplingar till en Aspergerverksamhet. Förutom en omfattande intervjudel finns en övergripande redovisning av diagnosbegreppet samt tidigare forskning kring Aspergerelevens skolsituation med i arbetet. Några av de slutsatser som framkommer i studien är vikten av individualiserad undervisning, grundläggande anpassningsbehov av läromedel, kursmoment och övningar samt behovet av noggranna förberedelser inför ett mottagande av en Aspergerelev.

In organizations today Corporate Social Responsibility (CSR) is becoming a common means to try to gain legitimacy and credibility for their business. A successful CSR strategy has the potential to generate positive outcomes for a company and reaching out to stakeholders about the corporation?s contribution in the field is an important part of the work. In this study I examine how the employees at Max Hamburgare receive the corporation?s efforts within sustainability, how it is perceived and what this means to the employees.

This thesis focuses on how companies in the textile and clothing industry view or interpret the idea of corporate social responsibility. The purpose of the study is to create an understanding for how this view affects the dissemination and the implementation of the idea in the organization and what might be the effects on the organization of those processes. In order to identify any differences in how the view affected the processes I have studied the current discourse on CSR simultaneously with my theory and conducted a comparative case study of two Swedish clothing brands. The theory focuses on the diffusion of ideas and change management within organizations. My data shows that the two companies have different ways of interpreting CSR and that this indeed affects their dissemination of the idea in the organization.

Hedge funds have the past few years become an increasingly popular investment alternative and in the last decade hedge fund assets managed have quadrupled to USD 2000 billion, a growth rate of around 25-30% per year. One explanation for this substantial increase is that hedge funds' minimum limits on capital invested has declined, which have made ??them available to retail investors. The recent turmoil in financial markets has also contributed to investors finding their way to hedge funds, whose goal is to generate stable returns regardless of how the market develops.Using Sharpe?s, Treynor?s and Jensen's performance measures, I have investigated whether hedge funds manage to generate higher risk-adjusted returns than traditional managed funds.

  During the 2000s, the ship owners have become more and more concerned thattheir ships save fuel. Several projects have been undertaken to exploit the resourcesavailable on board today?s vessels to reduce fuel consumption. As a stepin this the Swedish Meteorological and Hydrological Institute (SMHI) today offera Weather Routing service to ships. By planning your route more effectivelymuch fuel can be saved.This thesis has been about developing a fuel prediction program (FPP) forhow much fuel a ship consumes in different sea conditions.

This thesis studies the customer relationships and customer accounting methods used by a Swedish fashion company. The aim is to test the empirical applicability of the relationship based framework developed by Lind and Strömsten and to explain potential differences between empirical observations and theory. The framework is based on the categorization of four customer relationship groups and the appropriate customer accounting methods to be used for each relationship. The fashion company, that recently assessed the profitability of its customer base in an aim to implement a new customer strategy, is the object of the qualitative case study. The case study reveals that all customer relationships are to be found at Whyred, except the connective customer relationship.