My essey concern the non-profitable organization Ung företagsamhet and their extenal communication with collaborators. I have done three intervjues with three of Ung företagsamhets 24 district in Sweden, and these are Kalmar, Jönköping and Skåne. My qustions conserns their rethoric and strategic communications channales, and the focus lies in their external communications with collaborators. I have also made a secondary data analysis about their media coverage and seen how they consciously works with it.Ung Företagsamhet is a non-profit organization that need good partnerships in order to survive financially. My analysis shows that the three different regions works variously with their external communication.

Problem-definition: How companies work with social media to strengthen their brand equity and what other purposes might lay behind this usage.Purpose: How Volkswagen Sweden use social media in order to strengthen their brand equity.Method: Qualitative case- study of Volkswagen Sweden where a number of respondents will be interviewed with the help of a semi structured interview guide.Theories: A number of theories in the field of brand equity and communication theory will be used in this paper, some of these theories are, Post-model, Social technographics ladder, brand equity and word of mouth.Empiric: A semi-structured interview guide will be shaped from theory and answered through interviews with people who have knowledge within the field.Conclusions: Extracted from the results the research members has identified a number of important factors that business should consider when they work with social media or planning to. They have also answered how business can strengthen their brand equity with social media..

I mitt arbete so?ker jag efter sa?tt att omarbeta spa?r som ma?nniskor la?mnat efter sig, sa? att dessa fa?r en ny mening. A?r dessa omarbetade spa?r, dessa nya bilder, fortfarande sanna? Vad har da? ha?nt med med bilden?.

Uppsatsen är en bildanalys som undersöker hur män och kvinnor har avbildats i samhällskunskapsläroböcker från 1969 och framåt..

With the expansion of the internet, the conditions for the online journalists have changed. Feedback is faster and more blatant than offline. The online abilities of anonymity and dispersion attracts people to both use and misuse. During 2013, the online expressions of hate towards women has been brought to attention in the media more than ever before. Nevertheless, the phenomenon is far from new.Our qualitative research including interviews intends to find out how the afflicted women journalists are affected in their exercise of their profession.

The Syllabus for Swedish Language and Literature for Elementary School includes literatureand multimodal texts, such as web texts. From a Swedish educational perspective, it isimportant to consider the students' experiences. This study examines a couple of ten year oldsexperiences of literature, film, and social media. It also examines how these medias are usedin School according to the pupils. The theoretical basis for this research is based onhermeneutic phenomenology and the concept of life-worlds.

The purpose of the study was to analyze how media, in this case, the daily newspaper Dagens Nyheter, produces the men and women in men's violence against women in close relationships in news articles and if there has been a change over time in this production. It is a qualitative study in which 40 news articles from DN were analyzed. The starting point in the tanks around the analysis is from a social constructive perspective. Critical discourse analysis is the method I chose to use in the processing of news stories. The result is divided into four different blocks where each block presents the results and the analysis for the following years: 1994, 1999, 2004 and 2009.

Under sextio och sjuttiotalet genomfördes en del förändringar som gjorde att man började ifrågasätta den traditionella rollen av att kvinnan skulle vara hemma och ta hand om barnen. Föräldraförsäkringen som kom 1974 gjorde att båda föräldrarna hade samma möjligheter att stanna hemma med sina barn och få ersättning. Syftet med denna uppsats är att utifrån tidningen Vi Föräldrar visa hur bilden av pappan har sett ut och ifall några förändringar har skett från mitten av sjuttiotalet fram till idag. En idé och ideologitextanalys har utförts på fyra årgångar under fyra olika decennier av tidningen Vi Föräldrar. De slutsatser som kom fram är att mannen, pappan i familjen, påverkas av traditioner, egna livsstilar och uppfattningen av sin egna maskulinitet.

This Bachelor thesis is a qualitative study of the public debate regarding the role of Public service in the media converged society today. The purpose of this thesis is to examine how the public debate, that is the Swedish Public service television and people with broad representative knowledge about Public service, motivates a change of the function of the Swedish Public service television.Our issues are: What does the public debate say about the function of Swedish Public  service television in our society today and how is a change motivated in this debate? How does the public debate look upon today´s media convergence and the fragmentation of the audience which, according to Denis McQuail, is a consequence of this?The method of this thesis is a qualitative analysis and we have analyzed ten opinion articles and Swedish Public service television magazine ?DittSvt?. The theoretical background was obtained from Henry Jenkins and Håkan Hvitfelts theories and thoughts about mediaconvergence. We have supplemented this with Denis McQuails theory regarding the fragmentation of the audience.In this thesis, we see that the public debate is a lot about diversity in Swedish Public service television programming and that the democratic base is still very important.

Background: Swedish consumers are daily bombarded with 1500 advertising messages. 22 percent of the Swedish people are avoiding all advertising in traditional media according to SIFO's research. To master this problem innovative methods are a necessity to reach consumers. Guerrilla marketing is such a method.Purpose: The purpose of this dissertation is to describe the components and the activities that asuccessful guerrilla campaign consists of. He purpose is also to examine the motives behind theseactivities, why they were chosen and what objectives they were supposed to accomplish.

A daily newspaper?s main purpose is to inform its readers without creating noise. Theimportance of the visual presentation is therefore of weight for an effectivecommunication process. This study informs about the importance of typography inthe visual decoding process. The study includes the Swedish newspaper DagensNyheter?s transition from printed media to digital media adapted to an Ipad.

During the time of membership in The European Union Swedish domestic policy has gone through many changes. A lot more political areas are being influenced by the EU policy. Today every ministry has got some sort of EU office. Swedish politicians are functioning on two arenas, domestic and European. At the same time Swedish membership has gone from being highly discussed to being a state of normality.

Media has a big actuating power over the public opinion. The image of reality that media choose to reproduce will affect the recipient view of reality. The case about Thomas Quick and its associated news coverage has been used as an example to illustrate the problematization regarding media imag-es and media framing attempt. The purpose of this essay was to illuminate how daily and evening newspapers works with various framing methods.The theoretical framework for this essay will discuss the media framing theory and its ramification attribute framing theory. This laid the foundation for the research question.

I detta examensarbete diskuteras ljudets funktion kopplade till korta händelser i spelet Europa Universalis III: Divine Wind (2011). Arbetet undersöker vad spelaren upplever när det uppkommer fler ljud än vad som är synligt i grafiken. Tidigare forskare vars arbete har använts är bland annat Mats Liljedahl, Nigel Papworth och Stefan Lindberg (2007) som forskat i hur spelare kan navigera efter ljud. Michel Chions (1994) forskning är också relevant då han beskriver hur ljud fungerar utanför bilden i film. Examensarbetet tar upp frågan om vad den inre bilden kan förmedla i en spelhändelse och hur spelaren tolkar situationen.

Om sättet att tillhopa gå av Carl von Linné analyseras i denna uppsats med syftet att finna föreställningar om kropp, kön och sexualitet i texten. Resultatet bidrar sedan till en diskussion om på vilket sätt de framkomna föreställningarna medverkar till att främja sociala strukturer och maktförhållanden i samhället. Som teoretisk referensram antas ett kritiskt diskursanalytiskt perspektiv och en socialkonstruktivistisk hållning. Två grundläggande utgångspunkter i denna språk- och verklighetssyn är att det råder ett orubbligt samband mellan språk och samhälle och att människan konstruerar verklighet med hjälp av språket. Vid upprepad närläsning av texten har fem olika mönster, eller idévärldar, identifierats som dominanta: föreställningen om könsorganen som agerande subjekt, uppfattningen om att fortplantningen är sanktionerad av Gud, idéströmningar från antiken rörande bland annat kroppssyn, bilden av kvinnan som passiv och känslostyrd och bilden av mannen som aktiv och handlingsinriktad.