In this paper the authors examine three questions: 1) Is stealth marketing messages posing as status updates on Facebook a more effective way of advertising than traditional web banners? 2) What impact has learning about stealth marketing practices in social media on consumer attitude and post purchase behaviour? And finally 3) Will different generations respond differently to these questions?Our findings show that stealth marketing in social media is not more effective than traditional web banners. Furthermore, the result indicates that when consumers find out about stealth marketing practices it will have a negative impact on future purchase intensions and brand image. Most consumers will also have strong feelings of being deceived, which could instigate harmful post purchase behaviour such as negative word-of-mouth and possibly, based on some earlier cases, boycotts.The result of our research shows that the brand perceptions and future purchase intentions of Generation Y, persons between 18 and 30 years of age, are affected in a less negative way than the brand perceptions and future purchase intentions of older generations when finding out about stealth marketing practices in social media. However Generation Y:s reaction is still negative and they do consider traditional web banners to be more credible than status updates on Facebook.

Sverige kommer inom en snar tid att stå inför stora förändringar på arbetsmarknaden gällande generationer. Baby boom generationen kommer att gå i pension och arbetsmarknaden tas över av generation X och Y. Genom att baby boomers lämnar arbetslivet och tar med sig sina kunskaper, blir det ett stort tomrum som kan vara svårt att fylla av de nästkommande generationerna. Emellertid har generation X och Y andra kunskaper som baby boomers saknar. Karakteristiska värderingar återfinns hos de olika generationerna, exempelvis värdesätter baby boomers hårt arbete och lojalitet.

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SammanfattningTitel: Hur pa?verkar Gerillamarknadsfo?ring Generation Y? A?mne/Kurs:  Fo?retagsekonomi - KandidatuppsatsHandledare:  Lars HaglundNyckelord: Marknadsfo?ring, Gerillamarknadsfo?ring, Generation Y, Annonsering, Word-of-mouth, Buzz- marknadsfo?ring, varuma?rkesattityd, varuma?rkesengagemang, engagemang online, kommunikation.Bakgrund: Marknadsfo?ring handlar om att skapa och utveckla lo?nsamma kundrelationer. I dagens samha?lle sa? sker marknadsfo?ring runtom omkring oss hela tiden. Pa? grund av detta har Generation Y utvecklat strategier som automatiskt sorterar bort o?verflo?dig och ono?dig information.

This thesis is basically a design project aimed to find a safe and reliable automatic safety device, which is designed to be suitable for highly automated industrial situations. This device fits with ABB / Jokab Safety?s fence systems. These are built up around machines to create safety distances. The automatic protection device assist the operator in situations when loading or going in and out of the danger zone.

I den ha?r uppsatsen fo?rses la?saren med en uppfattning om vilken roll nationella kulturskillnader spelar i globala virtuella team besta?ende av Generation Z. Vi fokuserar pa? dimensionen individualism-kollektivism, och gruppdynamik i globala virtuella team ur fo?ljande perspektiv; fo?rtroende, o?msesidigt beroende, kommunikation, samt relations- och uppgiftsrelaterade konflikter. Utifra?n va?r litteraturgenomga?ng formulerar vi tva? hypoteser; 1) att nationella kulturer ha?ller pa? att fo?ra?ndras, och 2) att nationella kulturskillnader inte upplevs existera la?ngre, vilka vi underso?ker genom en kvantitativ enka?t som skickats ut till studenter fra?n hela va?rlden.Va?rt resultat visar pa? att skillnader i nationell kultur har minskat inom vissa omra?den, som kommunikation och konflikthantering, medan de fortfarande a?r na?rvarande na?r det kommer till fo?rtroende och o?msesidigt beroende.

When a person of the older generation in a family owned company wish to transfer his ownership to a person in the younger generation this can be done through a succession of generation. Different methods can be used to proceed with such a matter, selling the company shares for a price below the market value is one example of this.When the owner transfers shares to a person in the younger generation, either as a gift or by selling them to a price below the market value, the provision in the 7th chapter 4 § ÄB can be applicable. This provision establish that; when a gift that has been given during the grantors lifetime and when the purpose of this gift is to be equivalent to a testament, the gift shall be returned to the receiver if this action confines with the direct heirs statutory portion.A gift is to be equivalent to a testament when the giver had the intention to arrange the succession when the gift was given away, and when this gift did not amount to any economical sacrifice for the giver. There are two situations which causes a gift to be equivalent to a testament. The first situation arises when the gift is given by the giver right before his death, on his deathbed so to speak.

Vi har valt att undersöka den pågående generationsväxling som sker på arbetsmarknaden, den äldre generationen börjar nu gå i pension och den yngre generationen börjar i allt högre grad röra sig in på arbetsplatserna. Ämnet har länge legat till grund för forskning och det har förutspåtts att de stora pensionsavgångarna skall leda till stor arbetskraftsbrist. Detta är inget som vi ser på dagens arbetsmarknad utan det är istället arbetslösheten bland unga som är det mest framträdande. Forskning om det förmodade generationsskiftet har länge vart aktuellt, men verkar nu börja närma sig i och med att pensionsavgångarna beräknas tillta. Samtidigt som de yngre årskullarna börjar minska i antal.

An ethnographic study loosely informed by the theoretical framework of distributed cognition was carried out in order to describe how mariners have adopted the Automatic Identification System (AIS) in their work practice, or"made the technology their own". AIS is a transponder-based identification and communication system that allows ships to automatically identify and track each other. In addition to facilitating the identification and tracking of ships, objectives behind the introduction of AIS are to"simplify informational exchange", and"provide additional information to assist situation awareness". Participant observation and interviews were made at four different ships, as well as at two shore stations. A focus group was also held at a maritime conference.

Intresset för lyxprodukter har ökat runt om i världen vilket också blivit allt mer framträdande i Sverige. Marknaden för lyxprodukter har de senaste åren förändrats och banat väg för en ny kategori av lyx tillgänglig för en globalt växande medelklass. Den nya kategorin benämns ofta som new luxury vilket innebär en åtkomlig kategori av statusgivande produkter som är lägre i pris än de traditionella lyxprodukterna. Allt fler lyxföretag väljer att expandera för att kunna nå en bredare kundbas och tillämpar därför produktlinjeutvidgning eller varumärkesutvidgning. En alltför omfattande expandering kan dock innebära risker eftersom den uppfattade exklusiviteten hos ett lyxföretag kan gå förlorad.

If you have access to wood, a wood burning boiler is a cheap way to heat your home, but it is certainly not the most convenient option. Wood requires many operations and management, which takes time. One way to reduce this workload is to have a modern boiler with automatic ignition. Enertech/CTC has a desire to create an accessory with automatic ignition to a modern wood burning boiler. Today there is no boiler on the market that can ignite firewood automatically without the introduction of paper and sticks.

Swedish sawmills of today suffer from unsatisfying economy with high costs and low benefits. The economical result depends on how well the sawmill can use their raw material. Iggesund Timber AB, a sawmill in the Holmen group, produces a large amount is enduse orientated products for the woodworking industry. Therefore the aim of this student thesis was to investigate the possibility of automatic enduse orientated quality grading of Scots Pine (Pinus sylvestris) saw logs by using a gamma-ray log scanner. Iggesund Timber AB has the possibility to grade logs automatically with TINA, a two way gamma-ray log scanner. Grading and classification of Scots Pine logs in Sweden today are mainly manual but can in some rare cases be automatic.

This thesis is basically a design project aimed to find a safe and reliable automatic safety device, which is designed to be suitable for highly automated industrial situations. This device fits with ABB / Jokab Safety?s fence systems. These are built up around machines to create safety distances. The automatic protection device assist the operator in situations when loading or going in and out of the danger zone.

The present research examined both automatic and controlled processes in newpapers ability of priming racial stereotypes via the portrayals of people of foreign extraction. The automatic process were examined through articles which; a) involved an illegal act or b) the act was not illegal but morally questionable. Swedish-born subject?s explicit opinions against foreign people were also measured through ?The Modern Racial Prejudice Scale?. In the experiment participants read four different articles which included; Swedish person/noncrime, foreign person/noncrime, Swedish person/crime and foreign person/crime.

This report summarizes a Bachelor Degree Project in Integrated Product Development,carried out during the spring semester in 2007 by three students at the Product Design Engineering programme at the University of Skövde. The project was performed as an assignment for KinBag ab, a sister subsidiary to Kinnegrip ab in Lidköping, who develop,manufacture and market the golf bag KinBag, a bag with an integrated wheel carriage system. The purpose of the project was to redesign the golf bag to attract a target group consisting of golfers aged between 20 and 40.The layout of the project was as follows: The project began with a feasibility study where different problems were identified with the basis of a market research which eventually was summarized in a dynamic specification of requirements. The feasibility study was followed by a generation of ideas which contained everything from sketches to simple mock-ups with an intensive amount of thoughtful brainwork and information gathering in between. This ledto the development of a number of design concepts, both on an overall level and on different parts of the golf bag.