Outdoor recreation habits in metropolis and rural areasThis study aims to examine the perception of nature and outdoor recreation habits from an urban-rural prospective. The urbanization process continues in Sweden and the populations of the cities are growing continuously. Trends to build more compact and ?climate smart? reigns and with this a risk that green areas and areas where outdoor recreation can be practiced are situated further and further away from the urban population. Analyzing the responses from a survey made by the research program Friluftsliv i förändring 2007 we have examined if and which differences exists between urban and rural areas regarding their perception of nature, outdoor recreation habits and factors influencing the practice of outdoor recreation.

Vårt utvecklingsarbete handlade om att medvetandegöra eleverna, i en samhällsvetenskaplig klass i årskurs två i gymnasiet, om att individerna har olika inlärningsstilar, enligt forskarna Rita & Ken Dunn. Syftet var att undersöka om medvetenheten om dominerande inlärningsstil för varje elev och om deras arbete enligt medföljande studietips resulterade i ökat intresse, uppmärksamhet och koncentration vid inlärning av nytt och svårt material. Metoden som användes var en enkät för varje elev som visade respektive elevs dominerande inlärningsstil. Eleverna följde sedan under åtta veckor en handlingsplan med studietips för varje elev, och därefter intervjuades eleverna för att se om de följt studietipsen. Ur vårt material kan man inte dra säkra slutsatser.

I allt högre utsträckning väljer konsumenter att undvika TV-reklam som företag exponerar dem för, alternativet har således blivit att integrera produkter och varumärken i TV-serier för att göra den omöjligt för konsumenter att zappa bort. Denna uppsats syftar till att undersöka produktplacering i TV-serier och vilka faktorer i marknadskommunikationsprocessen, individers perception och kognition som företag bör ta i beaktning när de använder sig av produktplacering för att exponera sitt varumärke.Genom att be ett antal respondenter se ett avsnitt av en svensk TV-serie och sedan besvara frågor relaterade till produktplacering och avsnittets innehåll, urskiljs de faktorer som ligger till grund för erinran av varumärken.Resultatet visar på att bruset i marknadskommunikationsprocessen inte påverkar respondenterna i den grad teorin beskriver och den enda faktorn där samband uppvisades rörde individens sinnesstämning. Dessutom fann vi att respondenterna uppmärksammade varumärken i högre utsträckning om dessa var integrerade i handlingen, verbalt exponerades samt om det exponeras både verbalt och visuellt. Det visades även att respondenternas intressen var korrelerade med vilka varumärken som uppfattades samt att varumärken som exponerades vid upprepade tillfällen lättare kunde urskiljas. Företag bör därför ta dessa undermedvetna faktorer i beaktning när de använder sig av produktplacering som marknadsföringsmedel..

Audience responese technology (ART) often called clickers are becoming more common, not only internationally but also at Swedish universities. No direct Swedish research has been identified, this is however a major area of research internationally. There is both research on clickers positive effect on study results and how students feel about using clickers. This study has taken a Swedish translated version of Cheesman, Winograd, and Wehrman?s (2010) survey to investigate how perception of clickers differ between students in Disciplinary Domain of Medicine and Pharmacy and Disciplinary Domain of Science and Technology.

On the night of the 26th December 2011, large parts of southern Norrland were struck by the storm ?Dagmar? that caused serious damage to the forests. In the past 10 years wind damage has become a hot topic after several major storms. Forest companies own 25% of the Swedish forest and thus influenced largely by wind damage. The main purpose of this study was to examine whether forest companies attitude towards preventive wind damage actions were changed after the storm ?Dagmar?. The result was developed by doing interviews with two forestry companies.

This is a literature study of learning mathematics in general and algebra in particular. The goal is to explore and investigate the learning procedure and the difficulties pupils have with their understanding. Furthermore, to understand what qualities is requested of pupils in their effort to be successful in mathematics and algebra. I have also explored different pupil thinking styles in mathematics and what consequences that has on their learning and understanding. Moreover, I have investigated some different learning styles and how they can be addressed in teaching of mathematics in general and algebra in particular.

SammandragDenna uppsats ämnar studera huruvida yrkesidentitet påverkar perception avarbetsgivarvarumärke och val av arbetsplats, en outforskad aspekt inom fältetarbetsgivarvarumärke som uppmärksammades efter genomgång av tidigare forskning.Tidigare studier fokuserar främst på exponering som den avgörande faktorn för ett attraktivtarbetsgivarvarumärke och forskningen i denna studie har haft som avsikt att undersöka omäven yrkesidentitet kan vara en av de mest avgörande faktorerna vid intresseskapande av ettföretag. Motiv för denna uppfattning fanns vid ett möte med ett av Sveriges störstanyhetsmedium, Dagens Nyheter (DN); ett välexponerat företag med ett mycket starktarbetsgivarvarumärke. Attraktionen i arbetsgivarvarumärket upplevs dock endast främst inomden specifika målgruppen journalister och redaktionspersonal vilket företaget observerat isvårigheten att rekrytera andra yrkeskategorier. Fokus hos företag mot en viss yrkeskategorikan te sig problematisk när företaget har behov av att anlita personal inom ett annat områdeän organisationens huvudsakliga. Detta dubbla ansikte i arbetsgivarvarumärket har varitutgångspunkten i uppsatsarbetet där DN-fenomenet visat att ett etableratarbetsgivarvarumärke inte alltid räcker för att attrahera och rekrytera personal.

For any animator either working in stop-motion or 3D-animation the knowledge of the first animation techniques are most important. For it is based on these principles that animation today can create such vibrant characters. With the extreme development 3D-animation has undergone the last twenty years it is easy to lose track of the old ways. But with this thesis a hope to show that it is these old ways that will take animation to its next stage. My aim with this thesis is to find out if it is possible to identify the characteristic features of stop-motion and apply these onto 3D-animation with purpose to create a more expressive style of animation.

Samhället går i dag mot en framtid vilken kräver en läs- och skrivkunnig befolkning. Trots detta finns ett stort antal som går ut skolan utan dessa kunskaper. Dessutom har andra ämnen försvårats då eleven inte kunnat tillgodogöra sig undervisningen. Problemet har uppmärksammats och hanterats på olika sätt genom åren. För att se hur skolorna hjälper elever med dyslexi i dag har jag valt att dels läsa litteratur dessutom att göra en empirisk undersökning i två olika skolor.

Outdoor recreation habits in metropolis and rural areasThis study aims to examine the perception of nature and outdoor recreation habits from an urban-rural prospective. The urbanization process continues in Sweden and the populations of the cities are growing continuously. Trends to build more compact and ?climate smart? reigns and with this a risk that green areas and areas where outdoor recreation can be practiced are situated further and further away from the urban population. Analyzing the responses from a survey made by the research program Friluftsliv i förändring 2007 we have examined if and which differences exists between urban and rural areas regarding their perception of nature, outdoor recreation habits and factors influencing the practice of outdoor recreation.

The competition amongst companies is getting tougher and the economic markets are getting even bigger with new products and businesses. One way for companies to differentiate themselves from the competitors is through packaging design. If the merchandise is to send a reliable and solid message to consumers, the attributes of the packaging must be consistent and uniform. If the different attributes are not coherent, the message loses credibility towards the consumer. Through the sent messages, the pack signals the products? expected quality and price.This paper includes two studies, in which the main objective is to discover and build understanding about Swedish consumers? perception of a product?s price depending on the pack?s design.

In today?s consumption society, the image and core values of a company have become more important in order to secure the attention on the market. All entrepreneurs have to distinguish themselves in the extremely tight competition.This thesis examines how product photos can reach out to the consumers successfully. Both students have previous experiences from model shoots ? but now want to study the possibilities to sell a product without a human model.The purpose of the thesis is to examine how to convey core values by commercial product photos - how to best capture the attention of a customer.

Vi är två studerande som läser till lärare på Högskolan Kristianstad. Syftet med vårt examensarbete är att belysa hur gymnasieelever upplever sin lärandesituation i svenskundervisningen. Vår forskningsfråga är: Hur upplever elever att lärarna möter elevernas förutsättningar för lärande? Vi har baserat våra antagande om inlärning på Howard Gardners ?sju intelligenser? samt Lena Boström och Hans Wallenbergs modell av fyra olika inlärningsstilar: auditiv, visuell, kinestetisk och taktil. Vi har även diskuterat hur människor lär utifrån Pramling, Marton och Booth, Säljö samt Dysthe.

Based on 30 years of work experience in TV and film production, I have made a phenomenological analysis of my perception of meaning in work - how it arises and how it is undermined. The story starts in my experience of early professional film making in the 1980's and describes how a change to work in TV production required the development of a new professional identity. The text also illustrates how as a female director I have managed my role in a male dominated and structured work environment. Being defined as an exception from the male norm has pushed me towards femininist reflection and the need to redefine my own work role - the generally accepted view having felt uncomfortable. An analysis of structural change in TV and film production shows how market pressures and ways of thought have increasingly invaded cultural endeavour. Professional spheres of influence are weakened, while developments in the media are characterised by a commercialism which encroaches more and more upon artistic, spiritual and moral values. This attitude, where quality is in retreat, has transformedprogramme makers from creative originators into becoming suppliers of raw material in a factory- like process geared to produce great volume at low cost.The aim of this essay is to show how changes in society and in TV and film making have affected my perception of my work.

Employers are becoming more and more aware of that the internal communication between employees is the reason why organizations are being held alive and also what impact the office environment has on employees work performances and their communication. The aim of our study was to gain an understanding of what significance an office's spatial design has for the communication between employees and managers in the workplace. We have through qualitative interviews with managers and employees from different business cases gotten a perception of their ways of communicating with each other. The results showed that employees and leaders thought that they shared the same picture of what their communication was like in reality, how they thought their ways of marking their territory in the office was understood and respected and what their opinions and expectations of how the communication between them and their leaders should be like. These results were then analyzed in consideration with relevant theory and previous research in the disciplines of office environment and communication studies.The main conclusions that have been drawn from the analysis are that the work environment's design can be both positive and negative at the same time and that what should be focused on is the leaders' communication. The leaders and their employees have to communicate more about their communication between them so thart misunderstandings can be avoided in the office environment - and therefore become more effective..