The aim of this paper is to investigate the subject matter of visual communication in presentation brochures of two Swedish regions: Region Halland and Region Dalarna. My focuses are the following questions: what is the aim of the brochures and in what ways does the visual material relate to that aim? How can strategic communication be defined through a visual perspective and in what ways is it useful in the context of presentation brochures of the regions? What sort of communicational functions are specific for the visual material in relation to the written language of the brochures? Lead by these questions, I start by analyzing the brochures through a textual analysis and a social semiotic approach. The result shows that the aim seems to be both political and commercial, but that the visual elements relate more strongly to the commercial aim than to the political aim by the way they strive to present a positive image of the region. The visual elements work in strategic ways that I define as visual strategies.

The present study origins from Diana Deutschs work with the octave illusion and investigates if musically trained subjects can give a more correct perception of the octave illusion if their visual senses also get stimulated in form of scores.Ten subjects, with over 20 years experience playing an instrument, participated in the investigation. The result shows that a more correct perception of the octave illusion depends on the educational level in scorereading. Four out of five subjects who valued their knowledge in scorereading as being good or very good reported that the score corresponded to what they could hear in the right ear, which is connected to the dominant hemisphere. When they were instructed to focus on both ears three of these subjects reported that the score corresponded to what they could hear in the left ear, but that they could not hear the lower tone in the right ear. As the scores for the right ear were equal for the identical soundexamples this perception could be an indication that stimuli are percieved as being complex and the interpretation is alternated to the non dominant hemisphere..

This research analyzed differences in measurements of magnetic field strength and frequency response in five audio induction loops installed in rooms of wooden construction materials and five audio inductive loops installed in rooms of steel reinforced concrete constructions. The inductive loops were installed at floor level and the measurements were made at the listening height of 1.2m. Measurements of background noise, field strength and frequency response were made at fifteen different measurement points across the room. The research measurements showed that there are differences in field strength and frequency response between these two conditions, whether the audio induction loop is installed in a wooden construction or the audio induction loop is installed in a reinforced concrete construction. The results had a significance level of p=0,05..

Visual Type Instrument - VTI, is a tool containing a typeface and a set of geometric calculations that generates numerical data in spreadsheets. The data is determined from the typefaces visual dimensions and is used to calculate leading, type size, margins and format. The aim is to offer, for all of those working with typography and design, a practical way to manage text, image and format in relationship to visual size. Instead of using point measurements, VTI uses a new device called Edo. An Edo is the same as one twelfth of a millimetre.

A new visual identity for the ski store Alpingaraget in Stockholm has been proposed as the result of this thesis. Theproposal includes a new logotype, various printed matters, design planning of the store, interior design, signs and otherapplications.The theory section is within the field of graphic profiling and with some focus on profiling in stores.A clear visual identity is important for a company because what the company communicates internally and externallyshould be kept as consistent as possible. This is especially important nowadays when more and more similar products andstores are available. This means that the visual identity becomes part of the competition with other products and stores.The base elements in a visual identity are logotype, colors and typograpy. Using these elements according to rules andtemplates makes a consistent visual profile..

Programmeringsspråken Visual C++, C# och VB.NET (Visual Basic.NET) jämförs, med tyngdpunkt på en praktisk jämförelse av fyra exempelapplikationer. Exempelapplikationen WordCount visar att Visual C++ har förutsättningar förbäst prestanda, men att även C# och VB.NET ger helt godtagbar prestanda. Valet av färdiga klasser är viktigare än språket. Ett olämpligt val kan göra prestandan mycket sämre än förväntat, medan den allra bästa prestandan ofta erhålls med en egen implementering. Applikationen FFT visar att flyttalsprestandan är bättre i C# än i VB.NET.

Målet med det här arbetet har varit att utveckla en ljudmotor skriven i JavaScript som underlättar ljuddesign för webbsidor. Ett sekundärt mål har varit att diskutera hur relevant Flash är för ljuddesign på webben och huruvida HTML5 har möjligheten att ersätta Flash i framtiden. En ljudmotor som har fått namnet Klang har utvecklats som ett JavaScriptbibliotek för integration med interaktiva webbsidor. Ljudmotorn använder Web Audio API, den nyligen föreslådda ljudstandarden för HTML5, som bas för uppspelning och processering av ljud. För att anpassa ljuddesignen för olika typer av webbsidor har Klang möjligheten att dynamiskt styra hur musik och ljud spelas upp beroende på vilken typ av webbsida den används för och hur en besökare använder denna webbsida.

Falls and fallinjuries are very common in peoples own homes in various institutions. Hospital inpatients often fall during daytime in connection with their visit to the toilet. Visual impairment such as cataract, glaucoma, macular degeneration and diabetic retinopathy can cause falls. The purpose of this study was to examine patient´s records where falls and fallinjuries were documented at an emergency clinic and to examine if they were registered to visual impairment. The records from 68 hospital inpatients from the age of 65 years and older who did fall during the year of 2004, were examined.

ILT Scandinavia har under 20 år distribuerat ett Tyskt högtalarfabrikat. För ca 2 år sedanlanserade de sin egen högtalarserie, BK Audio, på marknaden. De vill nu ta ytterligare ett stegoch lansera BK Audio på fler marknader.Examensarbetet går ut på att ta fram en ny högtalarserie som kan passa i hemmamiljöer, denfår gärna tilltala butiks- och restaurangägare också. För att genomföra projektet har teorier förprojekt- och designmetodik använts. Högtalarna ska vara trådlösa och ha utbytbara skal.Efter analyser av både BK Audio:s varumärke och deras närmsta konkurrenter inom trådlösahögtalarsystem samt ett antal enkäter till potentiella kunder skapades ett konceptförslag.Konceptförslaget utvärderades och anpassades enligt teorier för högtalarkonstruktion.Därefter presenterades ett mer genomarbetat konceptförslag, varpå en modell byggdes.Sammanfattningsvis har ett högtalarkoncept, bestående av en satellithögtalare och ensubwoofer skapats.

Car-commercials are something that many people come in contact with on a daily basis.This is a study on commercials for cars and is focusing on visual effects that are madein post-production. In this report we are trying to find out if and how visual effects incommercials for cars affect how the observer remembers them. The second subjects thatwe use in this report is popularity and we try to find out if and in that case how visualeffects affect the commercials for cars popularity. We also investigated how frequentlycommercials for cars are showed on TV and how the visual effects are in them, it givesa better foundation to the other parts.The methods we applied were interviews, quantitative and qualitative content analysisof car commercials and also observation analysis of the 6 swedish TV-channels thatshows commercials and have the most viewers, to get an idea how frequently thesecommercials are shown. The commercials that were applied in this paper was from late2011 to early 2012.

Den här rapporten har tagits fram med stöd av bland annat Specialpedagogiskaskolmyndigheten, SPSM, Resurscenter syn i Stockholm. Ett examensarbete därjag fördjupat mig i rummet som informationsbärare. Målet med studien har varitatt ta fram en gestaltning som baseras på riktlinjer för hur ett moderntgrundskoleklassrum kan utformas för att stödja orienteringen för barn medsyntolkningssvårigheter. Detta för att möjliggöra en ökad tillgänglighet förmålgruppen i den fysiska miljön, vilket i sin tur kan bidra till målgruppenssjälvständighet och trygghet i skolan med förhoppning om ökadkunskapsutveckling. Lärandemiljön i ett klassrum för årskurs två i en avStockholms nyare skolor har studerats för att ta reda på i hur stor utsträckningman idag tar hänsyn till barn med synnedsättning i framtagandet av nya skolor.För att nå målet har jag utgått från teorier och litteratur kring bland annat CVI,perception, orientering/wayfinding, färg och kontrast.

In printed text, sound is a somewhat forgotten aspect. The recitation of text is vital in areas like poetry and oratory, but still has no distinct technique of being communicated. Emphasis of a word might be expressed through italics, but no canonic character set or system for vocal delivery of texts exists. With this essay we are creating a foundation for a development of such a character set or system. By studying existing visualisations of sound and comparing these with semiotic and perception-based theories we obtain useful insights for a prospective system for visualisations of vocal sounds.We conclude that the aspects of sound one wants to visualise must be carefully defined since the viewer cannot process infinite amounts of information.

This project aims to explore how to create a working concept-based flower shop visual identity, with focus on brandig, eco-branding and visual communication. My main question is: How do I create effective visual communication for an ecological flower shop? The results of this thesis are that there are things to consider when creating a visual identity with an ecological concept. The most important question is if there is any benefit for your company to go green, otherwise positioning of your company will be hard. What I realized during the design part of my project was that if I use the methods described in this thesis and consequently applying my choices after the flower shops identifying words, a working concept-based visual identity will be possible to create..

The primary intention of this paper was to visually compare film trailers without considering semantic information, through use of a self-developed Matlab program, resembling that of human perception. Circa 150 people participated in an online survey where they were shown two film trailers and asked to rate their visual similarities. The result from the program was weighted against the survey results in such a way that the weights corresponded to a 75% accuracy between the program?s and the participant?s (for participants with prior experience in the field of photography and/or film) comparisons.How accurate can we compare still images from film trailers, and find similar trailers for the human viewer, by analyzing saturation, color tone, contrast and lightness with a self-developed Matlab program..

I denna uppsats har filmljudet i krigsfilmerna Apocalypse Now och Saving Private Ryan undersökts. Detta har gjorts för att försöka bidra med ökad förståelse för filmljudets användningsområde och funktioner, främst för filmerna i fråga, men även för krigsfilm rent generellt. Filmljud i denna kontext omfattar allt det ljud som finns i film, men utesluter dock all ickediegetisk musik. Båda filmerna har undersökts genom en audio-visuell analys. En sådan analys görs genom att detaljgranska båda filmernas ljud- och bildinnehåll var för sig, för att slutligen undersöka samma filmsekvens som helhet då ljudet och bilden satts ihop igen.