The research this report is based on aims to find out the characteristic features of the marketing tools that are essential for a music artist, and define a successful artist. The thesis arises and discusses how different medias can have an affect on an artists career and on his/hers achievement. To bee seen in the right medias can have an important influence on their career. To be able to answer our aim we have interviewed people who have a solid knowledge about music business, we have also used a qualitative method. The outcome of the research is that there are some indications that show important factors which are essential when it comes to marketing artists.

Titel Den skräddarsydda reklamen ? En kvalitativ studie med syfte att beskriva hur unga kvinnor upplever den riktade reklamen på FacebookFörfattare Anna Höglund Ekehäll och Isabelle ForsbergKurs Examensarbete i medie- och kommunikationsvetenskap, Göteborgs universitetTermin Höstterminen 2014Handledare Malin SveningssonAntal sidor och ord 42 sidor och 17867 ord, exklusive bilagor och referenserSyfte Syftet med studien är att beskriva unga vuxna kvinnors upplevelser av den riktade reklamen påFacebook.Metod och material Kvalitativ studie baserad på två fokusgruppsintervjuerHuvudresultat Studien visar att det finns en medvetenhet kring att reklamen på Facebook är riktadsamt en viss kunskap kring hur det går till. Riktandet i sig uppfattas inte som problematiskt, däremot är kategoriseringen i viss del generaliserande på ett sätt som inte uppskattas. Hade kategorierna kalibrerats för att göra reklamen mer träffsäker och reproducera färre stereotyper hade den kunna uppfattas som ett välkommet tillskott i Facebookflödet. Informationen om användarna som Facebook använder för att anpassa och rikta reklamen känns okej för våra intervjupersoner att dela med sig av, om den används till specifikt det.

Abstract  The development and onset of diseases such as cardiovascular disease (CVD) and Type 2 diabetes are closely linked to genetics and lifestyle factors including physical activity and diet. A cluster of metabolic disorders called the metabolic syndrome (MetS) is a high-risk factor in developing these diseases. Acording to the International diabetes institute, one fourth of the worlds adult population has MetS. These individuals are twice as likely to die from CVDs compared to individuals without MetS. Physical activity (PA) and exercise has been shown to provide a number of positive effects that are considered to reduce the risk of developing sickness and premature mortality among both men and women of all ages, independent of other risk factors.

The essay is an effort to examine and define three examples of liminal dance performances through an aesthetic, hermeneutic and semiotic analysis. The examples are three dance or liminal performances, made by three different choreographers and performed at ?Moderna Dansteatern? and ?Dansens Hus? in Stockholm during September and October 2005. In the effort to determine the liminal and cross-over in the performances, the analysis focus on aspects such as: the character of the work, choreography, the use of scenery, stage light, requisites, conception of place and interior room, the use of costume and mask, the use of different media as text, pictures, film, and music or not using any these, and the interaction with the audience. The analysis depends on a historical background and the use of literature in the subject.

The aim with this study is to identify and discuss discourses in public service policy documents to clarify that public service policy is political and not self-evident. The study's theoretical as well as methodological starting point is the discourse theory of Laclau and Mouffe, which ontological position is that all meaning is constructed by discourses. In the studied material, two discourses have been identified in policy concerning the content in public service media. The responsibility-discourse construct meanings of what content the policy wants to see in public service media and in the quality-discourse meanings of how the content should be is constructed. Public service policy is consistent over the period that has been studied and the study shows that there is consensus in the parliament about the regulation of the content in public service media.

HOW DO SOCIAL WORKERS WORK WITH PROSTITUTION? A case study on social work in the work with prostitution and perspectives on the sex purchase law from social workers. PERNILLA ELOFSSON MARIA AHLQVIST Elofsson, P. & Ahlqvist, M. How do social workers work with prostitution? A case study on social work in the work with prostitution and perspectives on the sex purchase law from social workers.

Our digital society encompasses nowadays different channels, which includes social media where many users consider it as a platform where they can fetch news or exchange news and information. This leads to a large spread of news exchange in a very fast speed, which involves the global users within social media to be a part of this social interaction. This study is focused on how Twitter affects the usage of the user?s news consumption. By reaching out to our specific target audience, which includes Twitter users in Sweden, we made a web based survey with a content of relevant questions.

Syftet med det här arbetet är att undersöka hur barnteatern kan se ut idag och om den uppfyller barnens krav.Observationer gjordes på tre slumpmässigt utvalda barnföreställningar för lågstadiet. Därefter intervjuades medverkande och publik som i detta fall bestod av barnen och dess lärare. Intervjufrågorna behandlade dels hur medverkande tänker inför en föreställning för barn och hur publiken uppfattade den, dels hur de anser att en bra barnföreställning bör vara.Resultatet i undersökningen visar några tydliga tendenser. De tre barnföreställningarna höll en god kvalitet i avseende på framförande, musik och dekor. Men barn är ofta ovana teaterbesökare och har svårt att ta in information genom bara iakttagande.

AbstractIt is important to choose which spare parts to keep in stock. With the right spareparts in stock the costs for inventory and production loss will decrease. Cavalieri et al. (2008) highlights that the balance between inventory cost and production loss is underestimated.  It affects the company and must be considered before decision on purchase.The problem with spare engines is that they are all more or less critical for the production. That can be a reason for why no previous research targeting engines and classification of with engine should be kept in stock has been found.

In today's society there are a lot of offers towards consumers, where they actively have to choose the most appealing offer. In order for an offer to be attractive it must add value in line with the customers demand. Also, it requires that the offer provides a sufficient level of attraction so that the customer selects the particular product/service over another. Furthermore, each offer must exceed the expectations of the visitors to an event, so they feel that the event is something "extraordinary". We have chosen to study how LHC (Linkoping Hockey Club) works with marketing in order to improve the overall customer experience.

Infectious Bronchitis (IB) is a highly contagious viral respiratory and productiondepressant disease distributed world wide. The disease is caused by the InfectiousBronchitis Virus (IBV), a positive RNA strand Avian Coronavirus within thegenus Gammacoronavirus. Due to a combination of high mutation rate and atendency of recombination a constant emergence of new genotypes and serotypesis seen. In Brazil, a country with an extensive poultry production and majorproblems with disease control, the diversity of circulating strains are wide andoutbreaks of clinical disease despite intensive use of vaccines are common. Theaim of this study was to investigate the presence of IBV and to identify genotypesof isolated IBVs in a limited number of layer flocks in Bastos, São Paulo, as partof the screening for circulating genotypes in the country.

This study aims to research how small companies that operate on the Swedish home electronic-market utilize marketing communications to communicate their message. The focus of this study has been to research these companies use of below-the-line activities in their marketing communications. Interviews have been conducted with representatives from each of the three companies Neonode, Jens of Sweden and Tonium, that compose the selection from the population in this study. The use of below-the-line activities in small companies is mainly motivated by lower cost, which suit small company budgets. Below-the-line activities are also used for branding and the creation of credibility among the consumers when the target audience does not yet know the brand.

Watching television (TV) has been given a new meaning, you don?t have to book a specific time, a specific date if you don?t want to miss the program you were planning to see. In Sweden now days we can watch TV in lot of different ways, whenever we choose to do so. In this thesis I attempt to explain and document the process of shaping a tvformat, the development and adaptation to a time when the TV medium is in a change. Plus a look at how the television audiences relate to their use of it.

This thesis explores how verbal and nonverbal signs communicate attitudes and the rhetorical functions of such attitudinal signs. Attitudes are regarded as rationalized evaluations of attitudinal objects, and through their manifestation in signs an attitudinal gestalt is communicated. This gestalt is regarded as the audiences perception of the rhetors attitude. It is shown that the attitudinal signs function as ethical, logical and pathetic proofs and that they can create identification between the audience and the rhetor. The signs can have effects on the audiences perception of the attitudinal objects, their perception of the rhetor and influence the social dynamic of the discourse.

The essay is an effort to examine and define three examples of liminal dance performances through an aesthetic, hermeneutic and semiotic analysis. The examples are three dance or liminal performances, made by three different choreographers and performed at ?Moderna Dansteatern? and ?Dansens Hus? in Stockholm during September and October 2005. In the effort to determine the liminal and cross-over in the performances, the analysis focus on aspects such as: the character of the work, choreography, the use of scenery, stage light, requisites, conception of place and interior room, the use of costume and mask, the use of different media as text, pictures, film, and music or not using any these, and the interaction with the audience. The analysis depends on a historical background and the use of literature in the subject.