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Konsumtion av försäkringsbeloppet i ansvarsförsäkring

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Our digital society encompasses nowadays different channels, which includes social media where many users consider it as a platform where they can fetch news or exchange news and information. This leads to a large spread of news exchange in a very fast speed, which involves the global users within social media to be a part of this social interaction. This study is focused on how Twitter affects the usage of the user?s news consumption. By reaching out to our specific target audience, which includes Twitter users in Sweden, we made a web based survey with a content of relevant questions. The study has been conducted through a quantitative survey with qualitative elements. We have used theories of mass communication and Uses and Gratifications to describe the development in the area of Twitter usage and their news consumption. The results show that the users? news consumption has increased since their registration on Twitter and that their total daily news input comes of a large part from this platform.

Författare

Krister Berg

Lärosäte och institution

Uppsala universitet/Juridiska institutionen

Nivå:

"Uppsats för yrkesexamina på avancerad nivå". Självständigt arbete (examensarbete) om 30 högskolepoäng utfört för att erhålla yrkesexamen på avancerad nivå.

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