Academic research indicates that critical publicity can have a detrimental effect on brand attitudes. The negative effects have been showed to be buffered by cognitive bias elicited by strong favourable attitudes, commitment, brand certainty and brand identification. It has been proposed that the influence of such bias in a news reporting context should be studied, something that also is interesting from a brand perspective. The study therefore investigated whether a well-publicised scandal in one period can lead to increased critical publicity in the coming periods. A case study of Swedish grocery chain ICA was conducted.

Background: Parents attitudes about illness and health reflects on their children. When the child has acute pain the parents often reacts with fear and confusion. The demands on the parenting role increase and therefore it´s important that the nurse show consideration for the parents experience and practise family nursing. Aim: The aim of this study was to illuminate parents experiences in connection with their child´s acute pain in a caregiving situation. Method: This literature study is based on ten scientific articles.

The public sector has through the years been exposed to a rather radical alteration. The aim with this alteration has been to make the public sector more effective. It?s a dynamic society that Norrbottens läns landsting (NLL) operates in today and it is therefore of great importance that the managers get a solid foundation to rely on, since they have a central role in the ambition for efficiency. Another reason to educating the managers is that NLL can secure the future pension losses.

According to the core contents in the curriculum for the compulsory school 2011 for the subject Physical Education grades 7-9, teachers of the subjects shall give their students knowledge about body ideals within sports, and the society as a whole. The purpose of this study was to examine and analyze the attitude toward body ideals of the students soon to leave secondary school. The study was based on a quantitative survey with 70 participating students from three different schools. The results show that the schools, according to the students, do not inform the students about body ideals. However, the result shows that the students consider body ideals as an important topic that needs to be dealt with in school, since they consider the adolescences of today are living with a pressure telling them what to look like.

Author: Nina Ekberg and Therese LjungTitle - Within the social services approach: A qualitative interview study of the social services attitudes towards young offendersSupervisor: Melker LaboryAssessor: Ulf DruggeThe purpose of this study was to see the social workers attitude towards young offenders and how this can affect the teenagers. The theoretical perspectives have been the theory of street-Level Bureaucracy, social constructivism and Stages of change. The material has been collected through qualitative semi-structured interviews and email-interviews with the social workers. The aim of this study was to examine if the social workers uses their theoretical experiences about their attitudes in their practical work and if their response can raise or reduce the young offenders motivation to change their behaviour. To collect information it was chosen that this study would only concentrate on the social workers opinions.

This paper studies patterns of consumption within a product category. Using make-up as a base for the study, we applied the Mokken Scale to examine if consumers follow a hierarchical pattern when buying items within the product category. Based on a survey of 250 female respondents, we establish a hierarchic scale for consumption. Assuming generally accepted attributes for determining physical attractiveness, the results of the Mokken Scale study were cross referenced with a survey among 200 male and female respondents. Students were asked to evaluate pictures of a model using different combinations of make-up, i.e.

Syftet med denna undersökning är att undersöka blivande idrottslärares erfarenheter av och smak för natur och friluftsliv och hur det kommer till uttryck i deras föreställningar om natur och friluftsliv i utbildningen och skolämnet idrott och hälsa.I studien, som har en kvalitativ ansats, har använts ostrukturerade intervjuer i fokusgrupper. Resultatet är analyserat med hjälp av Bourdieus teorier och begrepp om fält, kapital, habitus och smak.Resultatet visar att respondenterna i denna studie har erfarenhet av friluftsliv av det enkla slaget. När de börjar sin lärarutbildning i friluftsliv uppstår en krock i mötet mellan respondenternas habitus med enkelt friluftsliv i närmiljön och lärarutbildningens ?spelregler? där vana och erfarenheter av mer exklusivt friluftsliv erkänns värde. Smak eller avsmak för friluftsliv förstärks under utbildningen.

The Innovation- and Design Engineer program at Karlstad university is a three year long engineer education. In the last phase a final piece is to be done and in this case Boda Borg in Skellefteå is the company in need of product development. Boda Borg is a company in the experience industry and they are located in nine cities from Gällivare in the north of Sweden to Karlskrona in the south. Boda Borg is a franchise company where every facility is their own. As a visitor you will experience physical challenges as well as intellectual in adventure rooms which are serial linked.

The purpose of this essay was first and foremost to find out the problems that exist around user education in a university library and the opportunities that exist for university librarians to improve their work with students. My method of use was qualitative and more precise qualitative interviews. By interviewing five teaching librarians with five different subject specializations, I wanted to get an an-swer to what they teach when they meet the students and how they view their teaching. Responses resulted then in an analysis using Christine Bruce's theory of information literacy and Carol C. Kuhlthaus theory of librarian roles and her theory of information retrieval process.

In today?s society, people often find themselves in situations where they need to be identified;for example when we buy alcohol, need to use an ATM or log on to our e-mail account. The most common methods today that are used for these kinds of matters are antiquated, and inthe meantime, criminals all over the world get more sophisticated. Companies invest billions every day in order to protect their interests. Maybe it?s time that we finally give biometrics theattention that it deserves.This essay aims to describe the biometric methods that are available today, find some of the most effective when it comes to physical access and make a comparison.

Background: Insufficient physical activity is a public health problem. The Swedish recommendation is to be physically active for a minimum of 30 minutes every day, which is fulfilled by about half the adult population. Recent research has shown that sedentary behavior is an independent risk factor. Physical activity on prescription (FaR®) is an individually adapted and written prescription, a method to encourage physical activity. The National Board of Health and Welfare has observed that counseling combined with a written prescription convey better adherence than just counseling.

In preparation for the autumn term in 2011, the Swedish elementary school adopted newsyllabuses regarding,inter alia, the civic education (Sw. Samhällskunskap). The civiceducation has traditionally been a disciplinary subject with a main purpose of mediatingdemocratic values as well as providing general orientation in the society. Generally, the civiceducation intends to reflect the world in which people live in, being a complex society whichto a large extent is regularly affected by global aspects and developments.The purpose of this study is to review all the elementary school?s syllabuses relating to thecivic education with specific focus on the globalisation perspective.

The purpose of this study was to investigate the relationship between Health Locus of Control, Exercise habits, Food habits and Self-esteem (Personal self and Physical self) between two groups of student teachers at a university in the south of Sweden. Is health such as exercise, eating and self-esteem something that is controlled by internal or external factors? Student teachers that participated in Physical and Health programme and student teachers that participeted in other programme were investigeted. The participants (N = 160) answered the questionnaire. The Health Locus of Control scale and Tennessee Self-Concept Scale were used.

AbstractThis study deals with outdoor education together with Swedish language teaching. In my future profession as a teacher I want to be able to offer my pupils varied, discovering and exploring lessons focused on nature. The aim of this study is to throw light upon outdoor teaching, hoping that more people will discover nature as the right place to learn.In my study I have asked these questions:? What is outdoor education?? How can Swedish be taught out of doors?? Why is this method a good complement to the traditional teaching in the classroom?With these questions in wiev I made three qualitative interviews with teachers with different backgrounds. In addition I have planned, taught and evaluated the lesson that is the basis of the result.Outdoor education should be given increasing time in school and be used as a complement to the traditional teaching in the classroom.

Syftet med denna studie är att undersöka hur lärare använder sig utav IKT för elevernas lärande samt vilken kompetensutveckling inom IKT de får från sin arbetsplats. Två teorier tillämpas i studien, det sociokulturella perspektivet och TPACK modellen. För att besvara frågeställningarna har en kvalitativ metod i form av intervjuer genomförts. Resultatet visar att det finns en variation i hur lärare använder sig utav IKT för elevernas lärande, bland annat användes IKT i form av presentation och för informationssökning. Vidare visar resultatet att lärare generellt får kompetensutveckling inom IKT men att den ges på olika sätt och ibland utanför arbetstiden.