Hur skapar jag en kundtidning som stärker relationen mellan kund och företag? Det är problemställningen som legat till grund för det här examensarbetet.Syftet med kundtidningen är att informera om energi och miljö, men även att skapa en god relation till kunden och kommunicera en känsla av samhörighet. Utifrån litteraturstudier har jag kommit fram till att detta kan uppnås genom att göra kunderna delaktiga i tidningens redaktionella innehåll och skapandet av det. Kunddelaktighet, kundnöjdhet och kundlojalitet är positivt relaterade till varandra. Företaget kan styra innehållet i den riktning det vill genom att behålla kontrollen över urvalet och på så sätt även uppnå sitt tilltänkta informativa syfte.Delaktigheten kan ske i olika former och blir tydligast när kunder finns representerade i text och bild.

This paper addresses the question about what role typography plays in the interpretation of a text. From three different handbooks in typography arguments are gathered and categorized in to three categories: roman types, san serif and others. Interviews with people from the graphic design area are also a part of the paper and are accounted for in the discussion part of the paper. Areas of theory are a broad hermeneutic view based on Hans-Georg Gadamers thoughts, which have sub categories such as: Michel Foucault?s theory about discourses, John Swales genre theory and Anders Björkvall?s thoughts on typography and multi-modal texts.

Bakgrund: Patienter som ventilatorvårdas på intensivvårdsavdelning behöver ofta någon form av lätt sömn (sedering) för att tolerera endotrachealtuben och ventilatorbehandling. De traditionella intravenösa läkemedel som ges har lång halveringstid och det är stor risk för kvardröjande effekter. Syfte: Denna pilotstudie syftar till att studera sederingsdjupet enligt MAAS hos de patienter som blivit sederade med inhalationsgas, kontrollera vakenhetsgraden enligt GCS hos dessa patienter efter avslutad sedering, samt beskriva vilka patientgrupperna är som fått inhalationssedering. Metod: Journalgranskning där resultatet har analyserats och kategoriserats, därefter har en sambandsanalys gjorts. Resultat: I resultatet identifierades 3 patientkategorier som fått isofluransedering: patienter med hotad luftväg som förväntats behöva kort sederingstid och snabb väckning, patienter som var svåra att sedera optimalt med intravenös metod samt patienter med organsvikt där risk för ackumulation och/ eller förlängd elimination av läkemedel förelåg.

This thesis has the purpose that through a text analysis examine how four schoolbooks for high school treats the religions Judaism and Hinduism. The schoolbooks are from the years 2000, 2001, 2003 and 2009. The perspectives are from a religious viewing point, that means that the women are religious, Jewish feminists and Hindu feminists. The theories used are written by these women and are academic litterature.  The questions are how are women represented in the schoolbooks, is the feminist critique present or are the two religions represented and described in an invariable way, and is the description of Judaism and Hinduism consistent with the curriculum?The text analysis used in this examination means that reality is organized through and by the language used by the actors in that reality.

Mitt masterprojekt i utbildningen Musikalisk Design var att komponera musik till fem stycken dokumenta?rfilmer gjorda av avga?ngseleverna pa? StDH (Stockholms Dramatiska Ho?gskola). Filmerna var alltsa? a?ven deras examensprojekt. Tva? av filmerna komponerade jag musik till sja?lv och till de resterande tre filmerna komponerade jag musiken tillsammans med min klasskompis Eirik Røland.

The purpose of this thesis has been about processing an already existing folder for a tax funded organization which is also the employer for this mission ? Expectrum. The reason is that both Expectrum themselves and the recievers of the folder are unhappy with the existing material. The critic that has been directed to Expectrum is that the recievers have trouble understanding what Expectrum is and what they do. Based on qualitative methods such as interviews and text analysis I?ve been able to answer my questions for this thesis.

The way we socialize today is radically different from how it was only twenty years ago. Since the arrival of the Internet more and more of what we know about the lives of our friends comes from text-based social networks, or blogs. This means that we all, more or less, have become authors of our own life stories and that the reality we live in have become fictionalized. In this paper I explore what effects this postmodern process of dissolving boundaries has had on the autobiographical genre, where the line between fiction and reality is traditionally stressed. By analysing Carina Rydberg?s (b.

The purpose of this paper is to compare the content and political message in the election posters of the political parties Sverigedemokraterna and Feministiskt Initiativ. This is achieved through a qualitative content analysis combined with text and rhetorical analysis as well as semiotics. Out of all the election posters from Sverigedemokraterna and Feministiskt Initiativ with national spread, eight were analyzed. The conclusions of this analysis are that both political parties prefer posters with high text content with the main purpose of gathering votes, and that persons were used as motives with the objective to present the party representatives and strengthen their perceived ethos..

Men commit more suicide than women all over the world. They commit more violent crimes and are more inclined to alcohol abuse. There are studies that relate this behaviour to the hegemonic image of masculinity.My work focuses on Switzerland. The suicide rate in Switzerland is worrying, for men between 15 and 44 years suicide is the most common cause of death. There is no national suicide prevention and no information or prevention that highlights the connection bet- ween the hegemonic image of masculinity and the suicide rates.

Denna studie undersöker begreppet elevnära som används i Kursplan för Svenska från år 2008. Kvalitativa intervjuer har gjorts med fem yrkesverksamma lärare för att ta reda på deras tolkningar. Skolverkets förklaring av begreppet utforskas även.Intervjuernas resultat analyseras enligt en fenomenografisk ansats och lärarnas åsikter har placerats in i ett antal beskrivningskategorier. Analyserna av resultaten visar att både de intervjuade lärarna och Skolverket ser till flera olika aspekter av vad elevnära innebär, men Skolverket har dock en bredare syn.Alla de intervjuade lärarna har olika definitioner, vilket visar att det är problematiskt att i ett styrdokument använda ett begrepp där tolkningsfriheten kan vara stor. I och med att kursplanerna är målstyrda är det viktigt att dessa mål är tydliga så att lärarna kan förstå dem.

Due to political decisions regarding the Swedish school, public and independent schools booth face the need topromote themselves in the quest for new pupils. This study aims to, from a communications perspective, examine how four selected upper secondary schools address their target audience; the pupils?to?be, on their homepages. Additionally, I intend to investigate whether, and if so, how, said addressing can be connected to the different target groups applying to the schools in question.The questions asked in this study regard the way in which the selected schools describe themselves on their homepage; how do they use the textual and visual content to address their audience, and can there be disagreement between the meaning of the text and that of the image? To answer these questions, I use a theoretical base made out of visual communication and semiotic as well as rhetorical analyses.The methodological procedure is a qualitative approach on the matter, allowing me to understand the ?what? of the content on the homepages, as well as the ?how? it?s being communicated.

Today the common people begin to understand the impact of a package. Many choose brand or product with great emphasis on how the outside looks, both in a good and a bad way.The company Gotlands Grafiska gave me the task to create a small basic selection of packages. The target group that the project was based on was craftsmen in the Gotland region. Based on analysis of the market and consumers to develop a range of packages covering a wide range of products sold on the island.During the project a clear theme was the desire to highlight a product and create some sort of exclusivity. It was important to understand how consumers and businesses think about packaging and its function.The result was five different packages, which together cover much of the need for the Gotland crafts and souvenir market.

This study includes a life cycle assessment, LCA, on an ecological produced cotton shirt for the company Reflective Circle, which designs ethical and ecological clothes.Initially were cotton farming and textile production studied to gather basic knowledge about the processes. Since this shirt is being ecological produced in the whole production chain, we studied what an ecological production means, but also how a conventional production works. When this was done we could start to discuss the differences and similarities between the production of the shirt and general conventional production.When the LCA was first initiated, the main focus was on the green house gas emissions from the manure at the cultivation. Thereafter the process steps such as picking, ginning, carding, spinning, weaving and sewing were being studied. The picking is done by hand, but the rest of the processes are handed by machines which consumes energy.

BakgrundSjuksköterskor ansvarar för att bedöma om en patient har smärta, vilket kan vara utmanande om patienten har svårt att kommunicera. För att bidra med mer kunskap kring detta uppfattades ett behov av att undersöka vad sjuksköterskor inom olika verksamheter har för erfarenheter kring att bedöma smärta hos dessa patienter och deras tankar kring smärtskattning som omvårdnadsåtgärd.SyfteSyftet med studien var att belysa sjuksköterskors erfarenheter kring smärtskattning av patienter med nedsatt förmåga att kommunicera.MetodSemistrukturerade intervjuer genomfördes med sjuksköterskor inom olika verksamheter i Umeå och analyserades med kvalitativ innehållsanalys.ResultatVi identifierade erfarenheter som sammanställdes inom åtta olika kategorier fördelade på fyra domäner. Centrala iakttagelser är att smärtskattning bör ske med välfungerande metoder och att smidiga rutiner för deras användning är viktiga. Det behövs mer kunskap om smärtskattning för att kunna komplettera de erfarenheter som finns. För att förbättra kvaliteten bör likaså hänsyn tas till nackdelar med alltför stela arbetssätt för att inte den personliga kunskapen och viljan ska gå förlorad.

During an investigation of animal welfare in animal production, the focus has for a long time been focused on the absence of stress, suffering and injuries, and positive emotions have not been prioritized. However, in recent years that has been drastically changed. The public interest have increased for buying animal products from animals that have had a decent life, which have led to that play, exploratory behavior and other positive behaviours has come to play a significant role in welfare assessment. The welfare of cattle is difficult to assess since there is currently no ancestors to study, it is thus difficult to determine which behaviors can be regarded as natural and thus positively related, acordingly the welfare of cattle have been forgotten and research on positive emotions of cattle have not been prioritized. The aim of this study was to observe which behavior growing cattle performe, and if there was any differences of which kind of behavior that was observed, if the cattle is keept on slatted floor or on a deep straw bedding. Furthermore, antoher purpose was to investigate if the observed behaviours indicate a positive, negative or natural welfare, and if it is possible to use the observed behaviours in a welfare assessment.