Typografins tolkning
En undersökning av typografins betydelse vid tolkning av text
TypographyInterpretationHermeneuticHans-Georg GadamerDiscourseMichel FoucaultGenre analysisJohn SwalesMulti-modalAnders Bjo?rkvallSemiotic.TypografiTolkningHermeneutikHans-Georg GadamerDiskursMichel FoucaultGenreanalysJohan SwalesMultimodalitetAnders Bjo?rkvallSemiotik
This paper addresses the question about what role typography plays in the interpretation of a text. From three different handbooks in typography arguments are gathered and categorized in to three categories: roman types, san serif and others. Interviews with people from the graphic design area are also a part of the paper and are accounted for in the discussion part of the paper. Areas of theory are a broad hermeneutic view based on Hans-Georg Gadamers thoughts, which have sub categories such as: Michel Foucault?s theory about discourses, John Swales genre theory and Anders Björkvall?s thoughts on typography and multi-modal texts. The result of the paper is that all typography, even the one often called the invisible typography, is interpreted by the reader who gathers it?s pre-knowledge from genre, history, culture and discourses. This means that typography plays an important role in the interpretation of a text. Key words: typography, interpretation, hermeneutic, Hans- Georg Gadamer, discourse, Michel Foucault, genre analysis, John Swales, Multi- modal, Anders Björkvall, semiotic.