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2046 Uppsatser om Advertising strategies - Sida 63 av 137
Effekten av specialpedagogiskt stöd och senare resultat i grundskolan : en pilotstudie
A pilot-study was used to investigate, types of assistance, assessed needs, outcomes and effects of special-needs assistance given to a subsample of compulsory school pupils in an effort to develop an evaluation strategy for identifying educational impacts of specific special-needs inputs. Preliminary results indicate a tendency for postive outcomes for most pupils in the pilot group (n = 11) but also that many pupils have residual difficulties. Pupils with residual difficulties mostly required special education asssitance with Maths, English or Swedish. More pupils also needed support with behavioral difficulties. More research and an expanding knowledge base is required in order to effectively evaluate outcomes of teacher support. Schools need help in devising different methods of assistance and particularly for pupils with behavioral difficulties..
Simulering av energieffektiviserande åtgärder för små- och flerbostadshus : Möjligheter för JM:s hustyper att uppnå passivhuskonceptet vid nybyggnation
The purpose of this project was to evaluate how energy efficiently some of JM?s residential buildings can become in standard production. What kind of measures are needed to achieve the level of energy demand that is included in BBR12 (Boverkets Byggregler)? What measures are needed for achieving a lower demand so that the buildings could be classified as passive houses? The investigation has included a single family house and two different types of apartment blocks.The simulation programs Enorm and VIP+ have been used to calculate the energy demand of the buildings. The results from the programs have been compared with the measured energy demand for the three buildings.
Hur tränas hundar inom svenska brukshundklubbar? :
This is a descriptive paper based on a questionnaire- and literature study regarding how dogs are trained, what type and frequency of injuries that occur as well as how the dogs are best prepared for work. Using the results from the questionnaire, an overview is given on how members of Working dog clubs train their dogs and what kind of injuries that occur most frequently. The average age among the dogs included in the study was only about three years. This could indicate that older dogs are not trained in the same extent as young dogs. The results show that only a third of the dog owners warmed up their dogs before training.
Ett annorlunda uttryck : en kvalitativ studie om Feministiskt initiativ och deras kommunikation under valkampanjen 2006
The purpose of this study was to examine the political party ?Feministiskt initiativ? (Fi) and their communication during the election campaign 2006. We wanted to find out what the intention was and how the communication was received by the public. We also looked for signs of congruence between those two sides.Fi is the first political party with a feministic ideology to candidate for the parliament in Sweden. The party is rather new and their political standpoints and internal affairs have often been subject of for debate in the media.We wanted to investigate people?s individual opinions of the matter, and therefore we chose to personally interview a number of people.
Strategier för att erhålla legitimitet i en civilsamhällesorganisation
Non-profit organizations gain increasing attention in society but their legitimacy often decrease by scandals in separate organizations. Doctors without borders (MSF) constitutes an exception and has managed to retain their legitimacy. The aim of this study was to examine how MSF built and retained its legitimacy towards institutional actors in their environment, when the branch in general is suffering from a crisis of confidence. In a case study, this was done by identifying the institutional pressures on MSF and examining which strategies MSF uses to handle the pressures. The study was conducted through qualitative interviews with employees at MSF and actors in their environment.
Hur kan Vita Renen synas i snö? : En studie om marknadsföringsaktiviteter hos ett avlägset beläget litet företag
Background and Problem discussion: Consumers are reached by an average of 3000 marketing messages daily which proves that a company?s marketing needs to be strong and characteristic in order not to lose customers. It is of even greater importance that marketing reaches the chosen target group and is designed in accordance with the company?s vision and is shown where the target group sees it.Purpose: The aim of this bachelor thesis is to study how small businesses use marketing and to recommend appropriate marketing measures given their size, limited budget and secluded location.Method: This study has been made in accordance with a qualitative method with an analytical abduction approach using a case study where the case is Vita Renen. To achieve the aim of this study the authors combined secondary and primary data such as previous conducted research with interviews with the owners and staff of Vita Renen.Result and Conclusion: The result demonstrates that untraditional marketing would be the best option for Vita Renen because they are a company with limited marketing budget and this type of advertising is based on creative thinking and design on pre-existing resources.
Strategi, Läge & Varumärke
Goal: To describe which evaluation method is used by Swedish retailers to assess a potential retail location and to describe to what extent the retail brand effects this strategic decision. Design: Analysis of ten interviews with companies within five retail sectors in Sweden. Main study: Indication of what methods are used to evaluate a location and how a company's retail brand affects the decision. Results: Retailers use a mix of theoretical methods to evaluate the location attributes and possible profit. Most common among mixtures was an application of the analog method, residual method or the checklist method in combination with a financial assessment.
E-boken, den välkomna besökaren ? Fyra nya strategier för e-boken på folkbibliotek
The purpose of this thesis was to figure out the feelings that librarians felt towards the e-books at the library. And if it affects their work at the library, especially from a financial point of view. The reason I decided to do this study is because the subject of e-books has become bigger in the last couple of years, and that I got the feeling that the librarians didn?t like them that much. So I did six interviews with six different librarians from different libraries to see if they felt the same thing or if they are in fact positive towards them.The results I received from my study were that the librarians are positive to the e-book.
Modus vivendi. : Om könsidentitetens motstånd och beständighet i kvinnodominerade yrken.
The aim for this study was to find out what strategies women use to not react against inequality and sexist prejudice. In the study I used a critical realistic approach through, primary, the social ontology presented by Margaret S. Archer. The study focus on both the women?s construction of femininity and their construction of masculinity and what directions it constitutes for the women?s social orientation.
The Male Gaze som retorisktverktyg : En utredande litteraturstudie över hur the Male Gaze kan användas inom retorikvetenskapen
The thought behind this bachelor essay regarding gender and rhetorical feminist criticism developed years ago out of the fact that I read just a little too many dirty chick lit-pockets as a teen. Those chick lit-pockets were my first introduction to sex, to gender roles, to how men and women react and are supposed to react to each other and, in some sense, even to feminism. Those chick lit-pockets, later turning into hardcore Harlequin-books, became my benchmark when I started to contemplate the fact that this is a man?s world, produced and reproduced by a male gaze which influences everything from sex, porn, advertising, gender roles, jobs and payment to dirty pockets for teenage girls.The essays aims to show how the male gaze-phenomenon could be to use for the rhetoric discipline: first combined with other rhetorical theories as a way to analyze and understand gender and objectification. The main question asked; How to put the male gaze on a rhetorical leash? This bachelor essay consists of a qualitative literature study focusing on four articles and one book in which five different male gaze-perspective appears.
Kändisar som talespersoner : - Ett vinnande koncept för varumärken?
Syfte & forskningsfrågaUppsatsens syfte har varit att, ur ett företagsperspektiv, undersöka och analysera vad som motiverar företag att använda kändisar som talespersoner i sina reklamfilmer. Vi ville undersöka hur företag väljer vilken kändis de ska samarbeta med och vad som krävs av kändisen vid ett samarbete. Vi ville även identifiera vilka positiva och negativa effekter det kan ge för varumärken, samt vilka risker det finns med att använda kändisar i sina reklamfilmer. Utifrån vårt syfte formade vi vår forskningsfråga: Hur påverkas varumärken av att använda kändisar som talespersoner? MetodUppsatsen är skriven med en kvalitativ forskningsmetod och en induktiv ansats.
Inkludering och exkludering i en förskoleklass : En observationsstudie om maktförhållanden i den fria leken
The purpose of the study is to contribute to the field of social access in children's free play in the pre-school class, by looking at how children are included and excluded and how power structures arises in the free time. In order to capture the events that occur among the children, observations were chosen as research method.The results show that the children wanted to play with each other, and that the most common way to facilitate play was to ask "Can I join?". There were also other strategies being practiced regularly. It was also common to exclude other children from playing, and this was especially when the children wanted to protect their ongoing game, or that someone was not allowed to join because he or she ruined it for the others.
Varumärkeskommunikation och positionering med en begränsad marknadsföringsbudget : Marknadsföring med små medel i ett bilpoolsföretag
This Thesis deals with the two concepts branding and position, more precisely how companies with a small marketing budget needs to work with these two concepts. The purpose of this thesis is to understand how these companies are able to assert a position on their specific market. The thesis treats theories and empirical data to be able to answer the purposes of the thesis and for the authors to be able to give recommendations of how companies in this situation can improve their marketing strategies. To be able to give these recommendations a more in depth study had been made of a carsharing company, Sunfleet. This to be able to se how a specific company works with branding and positioning as well as what can be improved.
Faktorer vid val av marknadsföringsleverantör ? en studie inom livsmedelsbranschen i Skåne
Sammandrag
Rapporten ämnar att i huvudsak finna vilka faktorer som kunder värderar när de letar efter sin
marknadsföringsleverantör men även vilka faktorer som gör att kunden väljer att byta byrå. Vidare
för rapporten även en diskussion kring hur företagen bör göra när de ska leta efter en ny byrå.
Syftet med rapporten är således att göra branschen uppmärksam på hur kunder selekterar i utbudet
samt vilka saker som får samarbetet att hålla längre, men även för företagen att se hur de kan få ut
mer från branschen genom att utföra en ordentlig byråvalsprocess.
Arbetet bygger i huvudsak på gjorda intervjuer samt enkätundersökningar, uteslutande genomförda
i Skåne. Anledningen till denna geografiska avgränsning är för att begränsa arbetets storlek med
risk att den annars hade blivit för omfattande för kursen. Undersökningarna visade byråns
kreativitet samt god kommunikation som de två viktigaste faktorerna. Vidare visade
undersökningen också på att några av företagen hade valt sina nuvarande byråer genom etablerade
bekantskaper och rekommendationer, vilket är något som teoretikerna inte råder till.
Hur det kommer sig att kunden finner vissa faktorer viktigare än andra är svårt att diskutera kring,
eftersom syftet med arbetet är att kartlägga dessa.
Crossbreeding in dairy cattle
The aim of this literature review is to give an overview of the differences between pure- and crossbreeding systems. Crossbreeding is a mating system with individuals of different lines or breeds. It is one of several breeding strategies in dairy production used to increase the economic profit. The use of crossbreeding increases due to changes in the dairy market and an increase of inbreeding among purebred Holstein. The main benefit of crossbreeding is heterosis, which is the improvement in genetic level in a hybrid offspring above the average of the parent breeds.