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2036 Uppsatser om Advertising strategies - Sida 64 av 136
Communicating ethical sourcing : the case of palm oil in the Swedish food industry
Palm oil has been used in processed food commodities since the 19th century. An increasing demand for regulating and ensuring a more sustainable palm oil production has resulted in various initiatives. However, these initiatives have received critique due to lack of compliance and insufficient revisions of palm oil plantations. The initiatives for creating an ethical, social and environmentally sustainable production are not sufficient for the Swedish industrial users of palm oil. As a result, stakeholders such as Swedish food processing companies, commit to ethical sourcing codes of conduct that go beyond the international palm oil initiatives.
Det finns 10 sorters människor - de som förstår och de som inte förstår. : Lärares uppfattningar om matematik och matematiksvårigheter.
This report is an attempt to clarify how religious and non-religious views-of-life [livsåskådningar] are created through the collaboration and opposition of religious and scientific elements/ideas. This with the hope of reaching a fruitful result related to the solution of world-view related conflicts, such as the ones existing between science and religion, on an individual and societal level.This is accomplished with the help of two assertions: (1) Mankind has a need to explain its existence and surroundings. (2) Religion and science has their origins in the same seed and aim to serve the same purpose, or function. Together these two assertions lay the theoretical foundations of this report which implies that all humans have an innate need of sustaining a stable world-view.The result of this report is that a final solution to world-view related conflicts are beyond reach as our mental and physical nature limits us. However there are strategies for minimizing world-view related conflicts effect on society..
Fred i Mellanöstern? -en fallstudie av två förhandlingar i Camp David.
This study aspires to find an answer to what makes a negotiation for peace successful. In our pursue to do so we have chosen two cases to compare with each other through a set of different theories. The theories we believed could be relevant were ripeness/readiness, asymmetry, the strategies of mediation, intra-state conflicts and personal actors.The case-study consists of two negotiations that both took place in Camp David. The first one was between Egypt and Israel, 1978, and serves as the example of a successful negotiation. The second case was, again, with Israel but the counterpart was Palestine and took place in year 2000.
Varför har European Civil Peace Corps inte bildats?: En studie om civilt fredsbevarande, maktutövande och kämpande diskurser.
The purpose of this study is to find out why the EU has not yet implemented the EuropeanCivil Peace Corps (ECPC), which the EU Parliament took a resolution about in 1999. Themore specific questions posed are whether the concept of ECPC has been redefined, whetherthe issue of ECPC has been prevented from coming up for discussion and decision-making,and what this has meant for the non-implementation. Steven Lukes' theory about the threedimensions of power is used in combination with a discourse analysis method. The materialused is documents from the EU Parliament's decisions and debate about ECPC, and ECPCfeasibility studies. In the analysis I find one "law and order"-discourse and one "peaceknowledge"-discourse.
Spelreferenser i akademiska publikationer. En kartläggning av referenspraktiker inom spelvetenskap.
This is an empirical study mapping out different citation practices to games in the fieldof game studies. From an analysis of 7 journals, 3 conferences and 22 canonical bookswithin game studies, 5 different strategies for game referencing have been identified.Games scholars can either totally refrain from referring to the games they discuss, onlyreference some specific games, cite them as something special and deviant from othersources, refer to them in accordance with other sources or refer to games with regard totheir unique properties as a reference. For the reference librarian working with issuesrelating to game studies the diverse reference practices among game scholars pose aspecific challenge. A challenge that partly can be overcome by knowing how gamescholars frame games and how these frameworks are in conflict with the ways librariansframe and classify sources due their physical properties..
Att fråga eller inte fråga, det är frågan : En studie av frågor mellan lärare och elever under kemilektioner
This report presents the use of questions by both teachers and students in chemistry class. Both students and teachers have been observed during 24 lessons, both theoretical and practical. In addition, interviews have been made with the teachers and the students have answered a questionnaire. The result show that a high number of questions are asked, more than one per minute and that both teachers and students ask the same amount of questions. This contradicts earlier findings were teachers questions dominate.
Ledarskapets samband med arbetstillfredsställelse
The purpose of this study was to examine the relationship between job satisfaction and leadership style as well as participants' perceived leadership style and job satisfaction. Sixty-two participants answered a questionnaire containing 56 questions regarding perceived leadership style and job satisfaction. The leadership styles examined in the study was transformative, transactional and laissez-faire leadership. The results showed a relationship between transformational and transactional leadership and job satisfaction but not with laissez-faire leadership. The results also showed that employees experienced a laissez-faire leadership.
Livsmedelsföretagens arbete med CSR och dess påverkan på konsumenters köp av ekologiska produkter
Title: Food companies' work with CSR and its impact on consumer purchases of organic productsLevel: Final assignment for Bachelor Degree in Business AdministrationAuthor: Maria Nilsson and Mikaela JaredalSupervisor: Agneta SundströmDate: June 2015Aim: The study aims to understand and describe how food chains affect consumer choice to buy organic food and how it affects their buying behaviour.Method: Firstly a qualitative study was conducted. It consisted of six semi-structured interviews with store managers and employees on Willys and Coop in Sala and in Nyköping. Secondly a quantitative study was performed in the form of a questionnaire with 80 consumers in Willys and Coop stores located in Sala and Nyköping.Result & Conclusions: We have seen that price is important when consumers decide whether to buy organic food or not. This has been noticed by the food chains who work actively with being able to offer organic food at lower prices. Other factors that affect the consumers choice to buy organic products are offers, displaying and advertising.
Query expansion med semantiskt relaterade termer
The aim of this masters thesis is to examine query expansion. Query expansion is the process of adding new terms to a query to improve the retrieval effectiveness. In this study the baseline query was expanded in five different modes. The first expansion strategy was formulated by the inflected terms as the system does not allow truncation, I have inflected the terms, e. g.
De som fredsprocessen glömde- cementeringen av barnsoldatsproblematiken
In this study our aim is to display a series of possible mechanisms which operateswithin the regions and societies were child soldiers were frequently andextensively used in combat tasks. Our study is based on the assumption thattoday's peace-building strategies are inadequate to describe certain problemsfaced by many post-conflict countries, especially in Africa. We argue that largeformations of child soldiers will, if not properly and immediately addressed, causeserve and structural problems in society, gravely hampering growth andinstitutional capacity. The Issues of Post Traumatic Stress and societal insecuritybrought on by the use of child soldiers poses a serious threat to society as a whole.In this study we use Uganda as an illustrative case to describe the mechanisms atwork..
Tecken som stöd vid läsinlärning : Kan tecken hjälpa till att förstärka minnet av en ordbild vid läsinlärning?
AbstractThe purpose of the study was to examine if manual signs used as support to spoken and written language can be a god mnemonic for learning of word-pictures. I performed my study as an experiment in which I made a Memory game with word-pictures. I played the game with the children twice. The first time, we played without manual signs and the second time I used sign as a support. I observed the children and noted the words they learned to read with and without the support of manual signs.
Varsågod och skölj...är du snäll! : Ledares upplevelser kring ledarskapstil och konfilkthanteringsstrategier
Konflikter finns överallt i samhället, inte minst i organisationer och företag. Att beskriva olika ledares sätt att hantera konfliktsituationer i sitt ledarskap var därför intressant. Syftet med studien var att undersöka ledares upplevelser av ledarskap och sätt att hantera konflikter. Undersökningen baserades på 14 intervjuer med ledare som har personalansvar från både privat och offentlig sektor. Studien är könsmässigt balanserad.
Möjligheter, behov och strategi för företagsetableringar inom High Voltage Valley
The structure of the thesis is based on opportunities to attract businesses to the region, the need of establishments in the region and benchmarking with establishment strategies of other cluster initiatives. The identified opportunities are the local business relationship with ABB, the prerequisites of life quality in the region and the availability of financial support. Further on has a number of opportunities to be developed been identified; diversification of the existing businesses, an expansion of the cooperation with universities and to simplify the contact with local authorities. Challenges that HVV is facing is: creating a more dynamic labor market, secure long-term labor supply, spread the image of the brand HVV and finally putting HVVs geographic scope. Two of the identified needs of establishments are strategically important: to establish a third-party logistician and commercializing systems for distributed generation and energy storage.
Grön marknadsföring : En guide till grön framgång
The purpose of this thesis is to analyze green marketing and green brand building from a managerial perspective, with the intention to create an implementation guide for companies in the Swedish consumer market. The essay is based on a qualitative approach with a mixture of inductive and deductive elements. We have interviewed five people with close links to green marketing. We have during the study identified a number of touch points to be particularly important in the process of incorporating green marketing. These findings are presented in full in chapter five. We have found that the framework of green marketing is established during the company?s choice of green strategy.
Hotellbranschen : Fördelaktig marknadsföring i dagens samhälle
Marknadsföring är ett viktigt verktyg att använda sig av för att locka konsumenter till att köpa hotellens produkter. Det finns ett antal olika sätt att åstadkomma detta.Syftet med uppsatsen var att undersöka olika marknadsföringssätt som kan vara gynnsamma inom dagens hotellverksamheter.Senare diskuterades det kring bakgrunden och resultatet. Här belystes det att segmentering av marknad är viktigt för att kunna möta olika kundgrupper på bästa sätt. Här framkom även att marknadsföringsmixens olika delar går att koppla till varandra. Ytterligare diskuterades det kring word-of-mouth och att det beror på flera faktorer om gästen ska bli nöjd med hotellet.Gynnsamma marknadsföringssätt som ett hotell kan nyttja är marknadssegmentering, marknadsföring baserad på den förlängda marknadsföringsmixen samt spridning av positiv word-of-mouth, där kundnöjdhet är ett centralt tema..