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1352 Uppsatser om Advertising projects - Sida 50 av 91
Kravbalansering i produktutvecklingsprocesser: Kritisk granskning av en beslutsmodell för produktutveckling
The object for this study is a company developing and manufacturing vehicles for heavy transportation. The company distributes their products on a global market. Therefore the company is required to have efficient internal production development processes in order to successfully beat the competition. The purpose of this master thesis is to study how this particular company intends to implement their standardized theoretical product development process within their organization and how well it is done. We intend to identify and specify if the process has any unexploited capacity.
Aktörernas syn på partnering i Kvarteret Frodeparken : Med fokus på ekonomi, tid och det sociala.
This report will detail the participator view of partnering in Kvarteret Frodeparken. Kvarteret Frodeparken is a new construction project being jointly delivered by Skanska Sverige AB and Uppsalahem AB. The report will focus on the comparison between the participators view of partnering with an emphasis on common partnering goals. The report will also focus on the economical benefits, the time benefits and the social environment benefits you can find in partnering.The principals of partnering are; participants together make the common goals for the projects, make ice breaking activities to improve stakeholder engagement and working with an open economy to find the profitable choice for the project. With a combination of the three principals the team together decide the best solution for the project.
Sociala interaktionsvärden för ökat köpflöde
AbstractSpotify is currently the largest and fastest growing online music service. They started in 2006 and has since established itself in several European countries. Their financial revenue comes from advertising spots on the client and registered paid subscribers. Together with Spotify, we have come to a certain focus area where Spotify themselves feel that there is potential for improvement. This area of focus concerns the conversion from using Spotify's free "Open" to the payment options Unlimited and Premium.Objective: We will use an innovation process to achieve an innovation grant that will create more attraction to the payment services.
Den inre bilden av estetiska uttrycksformer : En kvalitativ studie om förskollärares uppfattning av läroplanens mål gällande estetik på förskolan
The aim of the study is to find out what pre-school teachers perceived of the curriculum, regarding esthetic subjects. The study is built on the teachers thoughts and ideas about the esthetic work, and how it is supposed to help all children develop. How the teachers has interpreted the curriculum points on how they have chosen to work with the esthetic subjects. The study is based on interviews with six teachers, from two pre-schools. The material from the interviews has then been analyzed with theories and earlier research.The result shows that the teachers think that the esthetic expressions are a language, and that the pre-school is supposed to give the children the opportunity to experience different types, for example dance, music, drama and art.
Att marknadsföra kunskap : En studie av utbildningssektorn ur ett kommunikationsperspektiv
Marketing of education is a phenomenon which has been developed throughout the increasing competition within the educational sector. The focus of this paper is the marketing made by upper secondary schools (grade 10-12) in Stockholm. The competition in this area is increasing partly due to the growing number of private schools. However, this is a phenomenon seen only in larger cities with several schools available. There are over 170 upper secondary schools in Stockholm and the students freely can choose among these.
Sidas perspektiv på biståndspolitik : En studie av utvecklingssamarbetet mellan Sverige och Ryssland
Sweden introduced a development assistance policy in 1952 and thirteen years later Sida, Swedish International Development Cooperation Agency started, in 1965. But in 1995, five separate development assistance authorities came together and established the new Sida as it is today. Sida is Sweden?s representative in the development assistance policy field and they work through projects that have to be presented through a Country Strategy Process (CSP). The aim of this paper is to point out Sida?s perspective on the conducted development assistance policy and what guide lines that are followed.
The High Line : hur väl fungerar promenadstråket som grön kil i New York City?
This study was made to compare construction companies for gardens way to work with up following, with purpose to see if there was an efficient and not resource demanded system which gave much value.
To achieve the purpose a case study was made. The delimitation for the case study was only to compare the work with up following on individual project. The delimitation on the companies in the study was from ten to sixty employees. That because to reach companies were it´s not the same person how calculates on tenders and than perform the projects. The study was delimitated to the west side of Skåne.
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o be able to compare the companies and to find trends, an interviewguide was made and was used during the interviews with the companies.
Kassaflöde och Kapitalbindning. En studie av vilka åtgärder och faktorer som vägs in i beslutssituationer i bygg- och anläggningsbranschen.
Background: Today there are high claims on organizations to show a positive economic view. To satisfy the demands and expectations from interested parties it is very important to carefully plan the companies tied up capital and cash flows. Purpose: The purpose with the thesis is to describe what actions organizations take to resolve the conflict between showing a positive cash flow and the need to tie up capital.The purpose is also to explain the different factors that must be considered when making decisions regarding cash flow and capital tied up. Method: A qualitative study of the actions and factors wich must be considered when decisions in swedish construction companies are made regarding cash flow and capital tied up. Results: A model of the factors and actions that affect cash flow and capital tied up in projects.
Det papperslösa frukostbordet - En undersökning om den tryckta dagstidningens framtid
As revenues from newspaper advertising plummet and their readers loyalty erode, the need to understand newspapers' changing environment and the actors involved in this change is growing in importance. Evidence is the entire industry is entering into a restructuring phase and that this restructuring is driven by the rapid consumer adaption of internet media.In this thesis I elaborate on "how the Internet is affecting the conditions for value creation in printed newspapers" and "how the Internet is affecting the conditions for other actors involved in the printed newspaper's value creation". These two questions land us in the bigger question of "Does the Internet act as a compliment or a substitute to the printed newspaper ".To answer these questions the printed newspaper is represented as the actor in the middle of content producers, advertisers and consumers. It is in its role as a means of distribution and as a co-ordinating force that we study the value creation of the printed newspaper. The empirical base of this thesis is a qualitative participant observation where the author during a period of time interacted and collected data from the open discussion in blogs by several of the industry's top influentials combined with material from seminars and reports on the current state of media.
FEM i praktiken : En studie i FEM-Designs användningsområden inom konstruktionsprojektering
This diploma work has been conducted for the consulting company Ramböll inUppsala, Sweden with the purpose to perform a study with the calculation programFEM Design 9.0 made by Strusoft. The aim has been to find out if it is possible to gainadvantage by utilizing more advanced 3D software for design calculations, instead ofthe traditional methods currently used in construction works.The method of approach has been to model an existing warehouse building with theprogram FEM Design, and then compare the results with those attained with FrameAnalysis and hand calculations. These results are then analyzed. An evaluation is maderegarding to what benefits can be achieved using a more advanced 3D-model.The results of the study show that the differences between the methods are not ofany significance with regard to the design of the steel frame. However in morecomplex materials such as reinforced concrete, the differences become more notable.The conclusions drawn by the authors of this study into FEM Design are that theeducation requirements of the program are higher than for simpler programs, whosepurpose are solving predetermined problems.
BorrIT: visualisering av borrhål med OpenGL
Detta projekt återspeglar åsikten att det finns stora vinster att göra när redan nu väl etablerad teknik vidareutvecklas, förfinas, och rationaliseras med hjälp av datorisering. Denna rapport summerar bakgrund, arbete och slutresultat för ett projekt där denna filosofi har legat till grund för att erbjuda ett företag strategiska marknadsfördelar inom en redan väl etablerat verksamhet ? Borrning av djupa hål i berggrunden. Projektet Borr IT tar verksamheten ett steg vidare genom att erbjuda visualisering av borrprojekt med hjälp av 3-dimensionell datorgrafik. This project reflects the opinion that there are large profits to be made when existing technology evolves, is refined and becomes rationalized by means of computerization.
Prediktering av fartygsbränsleförbrukning i varierandesjötillstånd
During the 2000s, the ship owners have become more and more concerned thattheir ships save fuel. Several projects have been undertaken to exploit the resourcesavailable on board today?s vessels to reduce fuel consumption. As a stepin this the Swedish Meteorological and Hydrological Institute (SMHI) today offera Weather Routing service to ships. By planning your route more effectivelymuch fuel can be saved.This thesis has been about developing a fuel prediction program (FPP) forhow much fuel a ship consumes in different sea conditions.
System för registrering av automationslicenser
The ÅF Group is a leader in technical consulting, with expertise founded on more than a century of experience. They offer highly qualified services and solutions for industrial processes, infrastructure projects and the development of products and IT systems. They are also one of the leading names in certified third-party testing and inspection work.Today the ÅF Group has approximately 4,000 employees. Their base is in Europe, but their business and clients are found all over the world.A part of ÅF-Engineerings business is programming different automation systems to clients. Another part is support in both telephone and personal visits.Because the number of clients is high and the flora of different automation systems is big the consequence is that the employees must have access to many licenses with programming tools.
Läsfrämjande verksamhet för läsovana vuxna
Our aim with this Master thesis is to show how some selected actors react on the decrease in reading amongst people within the LO group the Swedish Trade Union Confederation. The methods used are interviews and literary studies. The theoretical background of our discussion is based on the theories and definitions of Bourdieu. The actors we investigate are the public libraries, some various trade unions, the adult education Organization ABF, the cultural affairs committee. We discuss from what view on their own role/obligations respective the society they act and what barriers that prevents reading, the actors consider exists within the group of adults less familiar with reading.
Barn söker i bibliotek ? en kunskapsöversikt
The aim of this thesis is to investigate new knowledge about how children search for library material and which strategies they use, and if the latest research gives any answers whether we should adapt systems and services or teach information seeking in a better way. In this thesis knowledge is understood as research publications but also results from projects in library practise, and studies concerning children 6 to 18 years old are included. The method used is a knowledge survey. We have gathered and evaluated documentation from different sources like citation and reference databases within the field of library and information science. The result implicates that there are, both in old and new documentation, three main search strategies children use in their search for information in a library context; they browse, they search in library catalogues and they use some sort of reference service.