In recent decades here has been a huge development in information technology (IT), where we humans are increasingly using IT in our daily lives, ranging from social media to music streaming services; this has also been a reflection of the technologies developed to our cars. Infotainment systems have become an increasingly regular feature in modern cars where the high degree of integration such as navigation, mobile and Internet has become more common and more sought after. Despite this, relatively little research problemized User Experience of a complex infotainment system in a car. This study thus has the intention to consider the relevance of reality based tests by examining how the user experiences a complex infotainment system in a car. We asked ourselves; How do the user experience a complex infotainment system in a car? We conducted our qualitative study, an interview with researchers in the field of vehicle and road safety and designed a number of system-related activities in a test session where we observed three users.

This research examines the effects of creative store window displays of fashion brands in enhancing recall, attitudes, intentions and brand associations. A comparison has been made between high-end and low-end brands, creative versus non creative store window displays to identify differences in effects. The theory applied in this study has been used from creative advertising effects due to the lack of relevant research in store window display effects. Therefore this study is a contribution to the research of store window effects. The method used in this study compare fashion high-end brand with fashion low-end brand by placing the products in the store window display where the creativity has been manipulated.

The aim of this Masters thesis is to explore the image of the librarian from three groups: librarians, researchers and directors of staff from industrial companies. The purpose was also to study the image of the future librarian as the Swedish School of Library and Information Science at the University College of Borås introduces it. As my theoretical framework I used communication theories and marketing theories. I searched answers to the following questions: - Is there any resemblance at all between the common stereotypes of the librarian and the images given by the participants of the survey? - How do the librarians view themselves? - What is the image of the librarian among the researchers who use the services of the library? - What is the image of the librarian among the directors of staff from the industrial companies? - What is the image of the librarian given by an educational institution during the basic education? I contacted the participants and asked them to draw a picture of a librarian and write a short text about the picture.

Den svenska ölmarknaden genomgår just nu en stor förändring. Mängder av nya små aktöreretablerar sig. Så kallade mikrobryggerier startas i en strid ström. Då dessa nya ölproducenterarbetar mycket småskaligt och med hantverksmässiga metoder är det svårt att få ekonomiskbärighet i verksamheten. För att mikrobryggerierna skall klara sig på sikt krävs att de tarmarknadsandelar från de stora industribryggerierna.

Title: ?We become like a little ambassador in the country of Facebook? ? an essay on the pres-ence of Swedish National Radio on Facebook. (?Vi blir som en liten ambassador I Facebooklan-det? ? En uppsats om Sveriges Radios närvaro på Facebook)Number of pages: 34 (46 including enclosures)Author: Nina WillénTutor: Christian ChristensenCourse: Media and Communication Studies CPeriod: Fall 2010University: Department of Informatics and Media, Uppsala UniversityPurpose/Aim: My purpose is to examine what the presence of the Swedish National Radio on a commercial network like Facebook means and how the editors themselves argue about it. For the analysis I use critical political economy as a theoretical point of view.Material/Method: The material consists of interviews made from a qualitative method.

The student union of Karlstad University is always working for the better for the students, so they can feel safe and that their time at the university is trouble free. To get the students to sign up for a membership, the organization have to inform the students about their work and the benefits that a membership brings. The problem is that the target audience is broadbecause there are all students at Karlstad University that are of different sexes, ages and nationalities, this can cause problems when the information must be adapted to each individual in order to make it interesting. The organizations various work areas have not reached the entire audience and therefore requires an information film in which all the areas can be presented in an attractive way that makes it easy for the audience to absorb the information. A strong trend in the world of information films are the so called infographics.

In this study the reliability of dominance profiles as a method of establishing a person's learning style was tested. Eight students at Malmö Academy of Music tried three different ways to learn a short melody at the piano. In this way, their preferred way of learning things (either visual, auditive or kinestetic) was established. Five of the students did best when they used a visual cue to learn a melody, and the remaining three did best when auditive cues were used. All but one of the students had the worst result in the kinestetic trial.

The purpose of this project was to evaluate how energy efficiently some of JM?s residential buildings can become in standard production. What kind of measures are needed to achieve the level of energy demand that is included in BBR12 (Boverkets Byggregler)? What measures are needed for achieving a lower demand so that the buildings could be classified as passive houses? The investigation has included a single family house and two different types of apartment blocks.The simulation programs Enorm and VIP+ have been used to calculate the energy demand of the buildings. The results from the programs have been compared with the measured energy demand for the three buildings.

The aim of this Master's thesis is to examine the information use among Swedish backpackers, both prior to departure and while travelling. The questions posed in this study are; which artefacts did the backpackers use, in what way were those used as tools of mediation within their social practice and how does a presumptive interaction between backpackers and information sources appear? The empirical material consists of interviews, held with eight backpackers, concerning their information use. The interviews reveal that a number of information sources are being consulted. The most commonly used sources identified in the empirical material are guide books, advice from other backpackers, fiction, TV programmes and periodicals.

There are experiential products that through a digital transformation wholly or partially have taken new place in our everyday lives. Just a few years ago, we had music on CDs, movies on tape and books in bookshelves. In Sweden, we are now facing a transformation when the e-book begins to take place alongside the printed book.This paper focuses on what values play a role in the attitude towards ebooks among a selected group of Swedish book bloggers. A qualitative content analysis was performed on blog posts concerning the ebook from twelve different Swedish book blogs. The posts were then coded into categories and values.

The purpose of this study was to examine the political party ?Feministiskt initiativ? (Fi) and their communication during the election campaign 2006. We wanted to find out what the intention was and how the communication was received by the public. We also looked for signs of congruence between those two sides.Fi is the first political party with a feministic ideology to candidate for the parliament in Sweden. The party is rather new and their political standpoints and internal affairs have often been subject of for debate in the media.We wanted to investigate people?s individual opinions of the matter, and therefore we chose to personally interview a number of people.

Background and Problem discussion: Consumers are reached by an average of 3000 marketing messages daily which proves that a company?s marketing needs to be strong and characteristic in order not to lose customers. It is of even greater importance that marketing reaches the chosen target group and is designed in accordance with the company?s vision and is shown where the target group sees it.Purpose: The aim of this bachelor thesis is to study how small businesses use marketing and to recommend appropriate marketing measures given their size, limited budget and secluded location.Method: This study has been made in accordance with a qualitative method with an analytical abduction approach using a case study where the case is Vita Renen. To achieve the aim of this study the authors combined secondary and primary data such as previous conducted research with interviews with the owners and staff of Vita Renen.Result and Conclusion: The result demonstrates that untraditional marketing would be the best option for Vita Renen because they are a company with limited marketing budget and this type of advertising is based on creative thinking and design on pre-existing resources.

Title: The municipal school of arts and music - "a school for everyone?" - A study of the accessibility of "Kulturskolor", focusing on the absence of fees. The aim of this thesis is to increase the understanding of a complex of problems concerning broadened recruitment of students and teachers in "Kulturskolor". I have chosen to focus on three schools of performing arts offering programs free of charge to ascertain how they work with broadened recruitment and to see what effects they have achieved by having no fees. I have examined these schools through a qualitative study where I have interviewed the principals and teachers from each school.

De flesta av oss har säkert erfarenhet av hur digitala verktyg kan vara en hjälp på många områden i vardagen. Det går att fastslå att fler och fler funktioner och tjänster i vårt samhälle digitaliseras på olika sätt och i många yrkesgrupper verkar digitala hjälpmedel vara ett självklart inslag. Syftet med detta arbete är att öka kunskapen om vilken syn musik- och instrumentallärare har på användningen av digitala verktyg i undervisningen. För att uppnå detta syfte har jag ställt ett antal frågor till några musiklärare i olika läromiljöer.Resultat visar bland annat att användandet av digitala hjälpmedel styrs till viss del av musikalisk genre, det vill säga om en lärare arbetar med klassisk musik eller med rock- och popmusik. Tydligt i resultatet är också att musiklärarna vill öka både sin kunskap och sitt användande av digitala verktyg.En av mina viktigaste slutsatser är att de lärare som på ett personligt plan använder digitala verktyg utanför skolan också använder dem i sin undervisning..

The thought behind this bachelor essay regarding gender and rhetorical feminist criticism developed years ago out of the fact that I read just a little too many dirty chick lit-pockets as a teen. Those chick lit-pockets were my first introduction to sex, to gender roles, to how men and women react and are supposed to react to each other and, in some sense, even to feminism. Those chick lit-pockets, later turning into hardcore Harlequin-books, became my benchmark when I started to contemplate the fact that this is a man?s world, produced and reproduced by a male gaze which influences everything from sex, porn, advertising, gender roles, jobs and payment to dirty pockets for teenage girls.The essays aims to show how the male gaze-phenomenon could be to use for the rhetoric discipline: first combined with other rhetorical theories as a way to analyze and understand gender and objectification. The main question asked; How to put the male gaze on a rhetorical leash? This bachelor essay consists of a qualitative literature study focusing on four articles and one book in which five different male gaze-perspective appears.