This bachelor thesis focuses on metropolitan morning newspapers in Sweden and their relationship with advertisers. Various forces in society have led tochanges in partnerships between metropolitan newspapers and advertisers, which have previously only had small amounts of data. In these particularnewspapers, it is common to find editorial advertisement supplements. The reason these supplements are included, their benefits and how they can affect the paper?s credibility have not previously been investigated.I have researched how the changed collaborations between the metropolitan morning newspapers and advertisers look today; including the contact, powerand dependence they have on one another.

Titel Den skräddarsydda reklamen ? En kvalitativ studie med syfte att beskriva hur unga kvinnor upplever den riktade reklamen på FacebookFörfattare Anna Höglund Ekehäll och Isabelle ForsbergKurs Examensarbete i medie- och kommunikationsvetenskap, Göteborgs universitetTermin Höstterminen 2014Handledare Malin SveningssonAntal sidor och ord 42 sidor och 17867 ord, exklusive bilagor och referenserSyfte Syftet med studien är att beskriva unga vuxna kvinnors upplevelser av den riktade reklamen påFacebook.Metod och material Kvalitativ studie baserad på två fokusgruppsintervjuerHuvudresultat Studien visar att det finns en medvetenhet kring att reklamen på Facebook är riktadsamt en viss kunskap kring hur det går till. Riktandet i sig uppfattas inte som problematiskt, däremot är kategoriseringen i viss del generaliserande på ett sätt som inte uppskattas. Hade kategorierna kalibrerats för att göra reklamen mer träffsäker och reproducera färre stereotyper hade den kunna uppfattas som ett välkommet tillskott i Facebookflödet. Informationen om användarna som Facebook använder för att anpassa och rikta reklamen känns okej för våra intervjupersoner att dela med sig av, om den används till specifikt det.

This study has a focus on brand building and brand identity. The overall idea of the study is to examine the Swedish clothing company WeAretheSuperlativeConspiracys brand building tactics and activities. WeAretheSuperlativeConspiracys, or WeSC, is a company that produces and sells streetfashion in over 20 countries and has over 1600 distributors. The company has in the recent years grown to become one of the largest in its segment. The interesting factor in WeSC´s brand building activities is the use of Weactivists.

Since the beginning of the twenty-first century, China has captivated global attention due to its astonishing economic growth. This development has resulted in an enormous growth in foreign direct investments, as well as the country?s new role aseconomic super power. When joining the World Trade Organization in 2001, China agreed to adhere to the minimum requirements of the organization?s several multilateral agreements.

Shivering är ett fenomen som uppstår hos patienterna postoperativt. Det innebär att patienten har okontrollerbara muskelskälvningar som gör att patienten darrar, skälver eller huttrar i mer än 15 sekunder. Shivering påverkar kroppen negativt, men är också obehagligt och ett onödigt lidande för patienten. I takt med den tekniska utvecklingen utarbetas nya operationstekniker och idag utförs flera operationer med laparoskopisk teknik. Pilotstudiens syfte var att undersöka före-komsten av postoperativ shivering hos patienter som opererats med laparoskopisk teknik.

  Purpose/Aim: To achieve a deeper knowledge and better understanding of how Hillary Clinton and Barack Obama use rhetoric figures and body language to convince the people that they are the individual who should be elected as the democratic nominee and if and in which way Internets characteristics take practical expressions in the supply of videos on YouTube and Barack Obamas and Hillary Clintons official websites.Material/Method: Quantitative content analysisMain results: Hillary Clintons and Barack Obamas ability to spread out exactly the information they want on their official websites takes expression in form of videos with only positive information. Hillary Clinton and Barack Obama try to create a form of advertising on their official websites through the publication of these videos. Internets special characteristics are highly visible and realized in the videos on YouTube. Users are very active which take expressions in creative creations of videos. On YouTube there also exists negative information about Hillary Clinton and Barack Obama.

In today?s society, people do not solely purchase a product for its promised use. Instead, a brand is purchased and along with that brand comes a variety of associations. The associations of a product?s brand are what contributes to the added value that, according to this study, is what distinguishes a brand?s power.

Spotify is a music service that offers on-demand streaming and is available in several countries worldwide. As the company and the interest for it grows, more and more parties are involved and those involved, including the record labels want to control and get an overview of their products. They want to be able to see, for example, when a product is available on Spotify and in which countries.Spotify is in May 2013 in process of developing a to be used by administrators on Spotify in order to meet the record labels with the information requested. The new software intends being used by administrators but also by the record labels so that they will be able to overview their products availability.We were asked by one of the developers to conduct user interviews and tests to result in a design proposal on how the display page of information about a product could be visualized more clearly so that it suits both record labels and employees at Spotify. The results of our contextual interviews were translated into a prototype with two display pages.

Purpose: To examine the hearing environment for tattoo artists regarding occupational noiseand to see whether tattoo artists are exposed to hazardous noise according to Swedish WorkEnvironment Authority regulations. Method: Using a dosimeter we measured a total ofseven sessions of approximately one hour on seven different subjects, located on five studiosin Gothenburg. As a complement we did also hand out surveys based on twelve questions toexamine habits, experienced sound environment and to see if there were any hearing relatedpatterns. Results:. Sound level measurements showed that the lower exposure action valueLpAeq,8h 80 dB(A) in one case was reached if applied to the average working time of sixhours.

The aim of this study is to highlight the computer as a learning resource in the education and give us knowledge about how the students uses the computer in year one in a selected High School where one computer per student were introduced in autumn 2011. The aim is also to contribute to the discussion about how the computer can become a natural learning resource for all students in all subjects, including the students in need of special support.How are the High School students using the computer?Are there differences in computer use, whether the student is in academic or vocational program?Are there differences in computer use between boys and girls?Do the student experience that the digital competence is increasing together with if they experience the computer as aid?In what degree do the teachers encourage the students to use the computer?How much do the students use the computer to learn mathematic?The study is based on a survey of all students in year one in a municipal High School.The result of the study is showing that the students first of all use the computer to play music, surf the Internet and to be logged in on social media (eg. Facebook). The students have learned to use the computer for the tasks they need, although the teachers don?t encourage the students to use the computer in any higher means, not in mathematics and not in other subjects.

Studien utforskar hur min livsvärld påverkades och förändrades då jag undersökte mina strategier för saxofonövning. Utgångspunkten för studien utgår från instuderingen som gjordes av Paul Bonneaus stycke Suiet pour saxophone alto et piano och de loggboksanteckningar som skrevs i samband med varje övningspass. Denna kvalitativa studie genomfördes utifrån ett livsvärldsperspektiv som kommer ur den fenomenologiska filosofin. Analysen av instuderingsprocessen kretsade kring mina reflektioner över hur jag ser på övning utifrån min livsvärld. I resultatet framkommer ett mönster som visar en övergång från negativt tänkande till mer positivt tänkande.

This is a study on the electronic reference work of some Swedish university and university college libraries. The purpose of the study has been to find out how the service works at the different libraries, to study the electronic reference interview and to find what is important when you start a new electronic reference service in the light of Brenda Dervin's sense-making theory study. Furthermore, we examine the aims of the electronic services offered and the differences between electronic and traditional reference interviews. In the background to the study we place electronic reference services in a context by describing the role of information technology and electronic mail in the libraries. The electronic reference interview is studied with the help of literature on the traditional reference interview.

AbstractThe purpose of this survey is to examine how educators work with reading- and writing-skills in preschool with six year old children. I want to examine if the new curriculum, Lgr11, has affected the school teachers in their teaching of reading- and writing and if their work has changed through the years. Using a qualitative study, five preschool-teachers, working in preschool for several years, were interviewed to be heard of their thoughts about this topic. The survey shows that preschool-teachers are more familiar with the curriculum of today, in relation to previous curriculums. Much because of that the new one is more addressed to preschool compared with earlier curriculums but also that the teachers in an easier way can see the pupils? way to knowledge.

The purpose of this investigation is to find out how the children?s exercises affect their learning capabilities. With exercise, I mean all kinds of movements, like physics, walks and games.The method I will use in this investigation is interviews, where I choose to interview both teachers and their pupils at a school which uses an exercise-program called röris. Röris is an exercise program which involves moving to music. I also choose to look at Bunkefloprojektet, were scientists has investigated how the power of concentration is affected by exercise.My conclusion from the interviews and the literature is that I can?t prove that the children?s exercises affect their learning capabilities.

Social media has made it possible to have a conversation in real time through audio, images and text, with anyone worldwide. The easy availability of social media has created a new society. Companies and organizations have the opportunity to interact with their audiences and their target in a way not previously possible. Welcome to the Web 2.0 world!Social media is a collective name for the communication channels that allow users to communicate directly with each other in real time through text, image or sound. Examples of social media are blogs, SMS, Skype, Facebook, Flickr, Youtube, Linkedin and Myspace.The purpose of this essay is to explore social media's role and opportunities in terms of being able to influence companies and organizations marketing communication. We have used a qualitative approach and our thesis is based on a qualitative text analysis study where we have analyzed 13 articles (the articles are from scholarly journals, magazines and trade/professional) from 2007 to 2009.