How does the idea of entrepreneurship for young people relate to media discourses? We have analysed magazines on entrepreneurship from the perspective of Faircloghs critical discourse analysis method to see how the magazines, by there own position in the entrepreneurships discourse, relate the idea of young entrepreneurship. The society wants more people to start their own business, why? The issues of the shift from youth as social problems to youth as entrepreneurs is discussed in the thesis as well as the scope and content of this discourse as a possible new ideal for youth in Swedish society..

Banks and their products are traditionally characterized as high involvement, informational purchases and as such there is a need to shape the market communication to be logical and catering to the need for information that customers are bound to have. With the advent of social media and web 2.0 a company can no longer opt out of the online discourse regarding their company. As social medias are characterized by being an active media, tailored to personal exchanges and opinions, the match with the high involvement approach that banks usually have to employ is not always ideal. We have examined what happens when banks use different degrees of personal message content and sender profiles on Twitter. Our findings suggest that while some strategies generate higher WOM intentions, others may provide a greater level of sender credibility..

Different forms of relaxing methods can be used in rehabilitation for individuals with tinnitus and Ménièré?s disease. Research continues to find convincing proof of effects from the different methods. This study presents methods of relaxing, massage and Mindfulness, as possible complementary rehabilitation tools.The purpose of this study was to investigate opinions about relaxing from professionals working with hearing care. A qualitative approach with phenomenological influence was chosen for the study.

Mitt kandidatarbete är ett undersökande och utmanande av unga kvinnors självbild i förhållande till upplevda krav och förväntningar, samt normativa föreställningar om hur en kvinna ska vara. Jag vill, genom konstnärlig/konsthantverklig gestaltning i materialen keramik och glas, lyfta fram och bejaka det otillåtna som ?inte får finnas? och låta det utgöra det vackra. Att inte vara till lags, inte rätta sig efter vad andra tycker utan öppna upp för att skapa sina egna ideal. Att våga ta den plats man vill ha; högljudd eller tyst, motbjudande eller attraktiv.

The multicultural society of today where individuals have varied cultures and languages is different to the homogeneous society of the past, and sets new demands upon the school. The school library can play an important role when it comes to the integration and the acceptance of students with a different mother tongue. Provision and access to literature in the student?s mother tongue is seen as a strong indicator of a school that promotes a multicultural environment, and it?s also linked to the student?s feelings of identity and self-confidence. Their knowledge in their mothers tongue is crucial to the acquisition of a second language, and learning in extension.The purpose of this bachelor is to examine how school librarians work with multilingual students in junior high school, and what they consider to be their roles in this context.Confirming previous research, mediation of information and promotion of reading was a central task to the school librarians we interviewed.

Det debatteras inom psykoterapiforskningen om hur förändring går till. Accep-tans beskrivs av två relationella teoretiker, Safran och Muran (2000), som hjärtat i psykoterapi. Acceptans tycks inte ha studerats som common factor inom psykoterapiforskningen. Frågeställningarna är: Hur kan förändringsproce-ssen beskrivas i psykodynamisk psykoterapi med hjälp av begreppet acceptans? Har patienterna nått en ökad acceptans, vilken slags acceptans ar de uppnått och hur hänger det samman med förändring? Framträder acceptans i intervjuer-na på ett sådant sätt så att man kan se det som en common factor av betydelse?  Arbetet har en kvalitativ ansats där intervjuer med sex vuxna som genomgått långtids psykoanalys eller psykodynamisk terapi analyserades med tematisk analys.

The purpose of this Master thesis is to investigate how the relation between users and librarians is affected by higher education librarians? talk about information literacy. The thesis uses Norman Fairclough?s critical discourse analysis in analysing four articles written by Swedish higher education librarians and in answering how information literacy, users and librarians are constituted. The analysis indicate that the questions have no distinct answers, there are discrepancies between, as well as within the texts.

Medierna a?r en oerho?rt viktig del i den ra?dande sociala och kulturella miljo?n. De framha?ver att det a?r verkligheten de avspeglar, vilket go?r att hur kvinnor framsta?lls i medierna bidrar till fo?resta?llningar om hur man bo?r vara och se ut fo?r att bli en del av den verklighet som va?rderas som sa? viktig att den fa?r utrymme i medierna. De kan da?rmed verka som ett ideologiskt verktyg, da? dessa fo?resta?llningar bidrar till bibeha?llandet av sa?dana ko?nsroller, stereotyper och ideal som samha?llet a?nnu inte lyckats frigo?ra sig fra?n.Det mediala genus som alltsa? ba?de skapas och uppra?ttha?lls ha?r, fann vi ho?gaktuellt och intressant att studera na?rmare.

This essay investigates the statements of Växjö municipality?s motives for some of its many environmental projects. The aim of the essay is to be theory-testing as to see how a municipality/city which promotes itself as being ?green? motivates its efforts in the environmental area. Växjö city promotes itself as ?The greenest city in Europe?, an award appointed to the city by BBC and other international media.

In this paper we take a look at digital applications to help the user with public transportation. The main goal was to evaluate the problem a user can face when aiming to use the public transportation system, and to create a application for Apple Iphone that can enhance and help the user, no matter if he is familiar with the local public transportation system, or if he is less familiar with it. The aim was that the user wouldnt need any previous knowledge to be able to use our application. We combined Location-Based Services with Realtime-travelinformation and trip planning to examine if this combination could make both of the two different user-groups satisfied. To understand the problematics a user faces when approaching the public transportation-scene, Scenario-Based Design is evaluated as a method to grasp this problem.

Ledning och övriga anställdas upplevelser av attraktivitet på arbetsplatsen ?Mora of Sweden? looks at how management and employees at the Swedish manufacturing company ?Mora of Sweden? perceive an ideal attractive company and what factors that determine one, as well as how these two groups perceive the situation at their own company. The main purpose of the essay is to compare the management?s point of view with that of the rest of the employee respondents? perspective. While doing so the author concludes that there are several factors such as how the employees feel about their physical working environment as well as their salary, of which the management lacks understanding or perceive differently and that there needs to be more of an open dialogue between the management and the employees..

Inom den teoretiska ramen för den här uppsatsen finns ett ideal, en idé om att journalistiken spelar en viktig roll till och med avgörande roll, i en fungerande demokrati. Idealet om en journalistik som tar sitt ansvar och informerar medborgarna om hur makten sköter sitt uppdrag, genom att granska makten, är något som utgör en av de viktigaste riktlinjerna inom det journalistiska uppdraget. Teorierna som används har sin grund i de normativa förväntningarna som finns på journalistiken i en fungerande demokrati och journalistikens ansvar som granskare av makten på medborgarnas uppdrag. Den övergripande utgångspunkten för den här uppsatsen är att media/journalistiken borde granska Sveriges internationella bistånd till andra länder..

Nuclear power production carries potential risks both for the environment and for the work force. Different safety measures are employed and they stem from local rules as well as from regulatory authorities. This work describes the development of a safety promoting tool at Forsmark Power Plant, one of Sweden?s three Nuclear power plants. We describe the development of a computer based system for Pre-Job Briefing and Post-Job Debriefing.

Vårt syfte med uppsatsen är att undersöka i vilken mån behandlingshem, som utger sig för att arbeta miljöterapeutiskt, utformar samt använder sig av den fysiska miljön i enlighet med miljöterapeutiska ideal. Vi vill undersöka vilken vikt behandlingspersonal och institutionsledning lägger vid den fysiska miljön på behandlingshem för ungdomar. Frågeställningarna lyder: ? Utifrån vilka medvetna strategier arbetar man med den fysiska miljön på behandlingshem med miljöterapeutisk inriktning? Hur arbetar man för att utforma samt utveckla den fysiska miljön? På vilket sätt resonerar behandlingspersonal samt institutionsledning angående hur den fysiska miljön ser ut i dagsläget? I vilken utsträckning är behandlingspersonal involverad i omsorgen av den fysiska miljön på behandlingshemmen?? Vilken konkret betydelse anser personal på miljöterapeutiska behandlingshem att den fysiska miljön har för ungdomarnas behandlingsprocess? ? På vilket sätt får ungdomarna medverka i utformningen av den fysiska miljön på behandlingshemmen? Hur upplever ungdomarna den fysiska miljön på avdelningen?Undersökningen är en kvalitativ fallstudie som bygger på en gruppintervju med sex ungdomar samt sex individuella semistrukturerade intervjuer med institutionschefer samt behandlingsassistenter från tre olika behandlingshem med miljöterapeutisk inriktning för LVU-placerade ungdomar. I analysen jämförs institutionernas arbete med och utformning av den fysiska miljön med den idealtypiska miljöterapin angående detta ämne.

In 1513 the Florentine humanists Niccolò Machiavelli composed one of the most famous, but also ambiguously interpret, work in the history of politics, Il Principe. Machiavelli´s book The Prince revealed the true nature of politics in Italy in the beginning of the sixteenth century and gives very straightforward advice on how to act to become a successful and powerful political being. Machiavelli´s creation and insights in the reality of politics have be much discredited and condemned in its lack of moral consideration and violent nature. Still it has been read under the centuries with a fascination and eager to understand the structure of power and how to master it. My purpose with this study is to apply this Machiavellian idea of the capable prince on to the earlier research of the Swedish duke Karl, later on King Karl IX.